Smart Balance Is First Leading Spread to Transition to Non-GMO

        Smart Balance Is First Leading Spread to Transition to Non-GMO

Innovator of Heart Healthier Buttery Spreads Launches Non-GMO Conversion of
its Industry Leading Product Line

PR Newswire

BOULDER, Colo., March 3, 2014

BOULDER, Colo., March 3, 2014 /PRNewswire/ --Smart Balance, a pioneering
leader in great tasting, heart healthier spreads, today announced that it is
transitioning its flagship line of buttery spreads to non-GMO.

Smart Balance, the innovator of heart healthier buttery spreads, is
transitioning its line of flagship butter spreads to non-GMO. Smart Balance, a
Boulder Brands company, is the first leading spread to make the transition to
non-GMO. The new product will be available at retail stores nationwide by
early summer. Smart Balance was the first spread to eliminate partially
hydrogenated oils, a major source of trans fat.

Following an extensive revamp of ingredients sourcing and manufacturing
processes, Smart Balance® buttery spreads landing on some store shelves
beginning this month will be non-GMO, delivering the same creamy, buttery
taste and nutritional benefits with no increase in price to our customers. A
full retail conversion to non-GMO Smart Balance spreads is expected by early
summer.

"Consumers are communicating strong desire for more transparency in their food
ingredients, and that is leading to a growing demand for non-GMO products,"
said Stephen Hughes, chairman and CEO, of Boulder Brands, parent company to
the Smart Balance Brand. "Consumers favor healthier, less processed foods
with simpler ingredients. They think what we put in our food matters, and
frankly, the same applies to what we leave out. We hear this echoed over and
over by our consumers and we are committed to moving in this direction."

Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds.
In addition, manufacturing facilities and production processes have been
enhanced to reduce risk of contact with GMO-containing ingredients. The new
product will bear a prominent "non-GMO" label and pledge, pointing consumers
to additional product facts and information at www.SmartBalance.com/nonGMO

Key to the conversion is the pledge that 100 percent of the ingredients
sourced for the leading Smart Balance buttery spreads are non-GMO. Launched in
1997 Smart Balance was the first spread to eliminate partially hydrogenated
oils, a major source of trans fat, which the FDA recently declared unsafe and
has proposed banning from U.S. food products. Smart Balance uses a unique
blend of oils in its spreads that are clinically proven to help balance
cholesterol ratios as part of the Smart Balance Food Plan.

Smart Balance produces millions of tubs of spread each year and the move to
non-GMO ingredients will result in the conversion of more than 20 million
pounds of oils to non-GMO. The company's focus on responsibility and
innovation also extends to its packaging, including the recent launch of the
industry's first space-saving square tubs to improve store shelf efficiency
and free up refrigerated shelf and warehouse space – leading to an 18 percent
reduction in greenhouse gas emissions.

Smart Balance® Natural Peanut Butter is already made using only non-GMO
ingredients and Smart Balance is evaluating opportunities to convert other
products to non-GMO, including its mayonnaise dressing, cooking spray, and
cooking oils.

"Our move to non-GMO is another important step in the Boulder Brands
commitment to provide innovative, more transparent, healthier food
alternatives," Hughes said. "Our goal is to work closely with industry leading
partners to identify the resources and time required to convert our entire
Smart Balance product line to non-GMO. This is the start of a journey, and
we're committed to seeing this through. We appreciate the trust consumers
place in us to help enable more informed choices about the food they serve
their families."

About Smart Balance

The Smart Balance brand provides superior tasting, heart healthier
alternatives in many product categories by avoiding trans fats naturally,
balancing fats and/or reducing saturated fats, and, in many instances, adding
beneficial ingredients that people may be missing in their diets. Products
include Smart Balance® Buttery Spreads, Sticks, Milks, Peanut Butter, Cooking
Oil, Light Mayonnaise Dressing, Non-Stick Cooking Spray, and Microwave
Popcorn. For more information about Smart Balance products and the Smart
Balance™ Food Plan, please visit www.smartbalance.com.

Smart Balance is part of Boulder Brands, Inc. (NasdaqGM: BDBD), which is
committed to offering food solutions that give consumers opportunities to
improve their lives – one product at a time. The company's health and wellness
platform consists of brands that target specific health trends: the Glutino®
and Udi's Gluten Free® brands for gluten-free diets; the Earth Balance® brand
for plant-based diets; the Level Life™ brand for diabetes-friendly diets, EVOL
foods for consumers seeking simple and pure ingredients; and the Smart
Balance® brand for heart healthier diets. For more information about Boulder
Brands, Inc., please visit www.boulderbrands.com.

Photo - http://photos.prnewswire.com/prnh/20140303/CG74716

SOURCE Smart Balance

Website: http://www.smartbalance.com
Website: http://www.boulderbrands.com
Contact: Ed Bryson, +1-512-495-7176, ed.bryson@fleishman.com
 
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