Volvo and Apple Forge Global Alliance
GOTHENBURG, Sweden, March 3, 2014
GOTHENBURG, Sweden, March 3, 2014 /PRNewswire/ --
Volvo Car Group and Apple Inc. are joining forces to make Apple's widely-used
and hugely admired operating system available to drivers, bringing together
one of the world's most progressive car companies and the world's most famous
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The alliance promises to transform the in car experience. Called Apple
CarPlay, the new service brings all the features and services familiar to
iPad, iPhone or iPod users directly into the car via Volvo's large centre
console touch screen display.
The first car to offer Apple CarPlay will be the all new XC90 SUV which will
be introduced later in 2014, one of the most anticipated cars of recent years,
replacing the original XC90, which redefined the SUV and became the best
selling model in Volvo's history.
Volvo enhances Apple's capabilities by linking them to a specially-developed
interface that allows drivers to use voice and touch controls to access Apple
features and services, ensuring the entire interaction is always safe and easy
With Apple CarPlay, users will immediately recognise their basic iPhone
applications, such as phone, messages, music and navigation. The initial offer
also features third party audio apps including Spotify, the popular music
Volvo's unique portrait screen gives users the benefit of having both Volvo
and Apple content co-existing simultaneously, removing the need to switch
between a dedicated car and iPhone screen.
"iPhone users will feel completely at home in a new Volvo. We have created a
wholly-integrated user experience in our large portrait-oriented touch screen
that takes the in-car mobile device experience to a new level. That, coupled
with the obvious driver safety benefits of an advanced voice control system
like Siri, made Apple a perfect match for Volvo," says Håkan Samuelsson,
President and CEO, Volvo Car Group.
Apple CarPlay allows connection of iPhone to the car through a Lightning cable
- with Wi-Fi coming in the near future.
The connection is based on a streaming H.264 video feed that returns user
input from the touch screen.
Apple CarPlay will be available in forthcoming Volvo models based on the new
Scalable Product Architecture (SPA), starting with the all-new Volvo XC90
later in 2014.
Volvo Car Group
SOURCE Volvo Car Group
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