Republic National Distributing Company Introduces Day of the Dead to
Colorado's Craft Beer Scene
Distributor Began with Day of the Dead Craft Beer in Florida
LOS ANGELES, March 3, 2014
LOS ANGELES, March 3, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM; "Drinks
Americas" or the "Company"), the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 32 states, today is
proud to announce that in October 2013 it signed with Republic National
Distributing Company (RNDC) for the distribution of their authentic premium
Mexican Day of the Dead Craft Beer throughout Colorado, a state known for
Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic
Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just
seven months ago DKAM decided to focus resources on the growing category of
specialty craft beer and within that short period of time they are now
available in over 20 U.S. chain retailers such as CostPlus World Market,
Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in
popular restaurant chains making Day of the Dead Craft Beer available in over
32 states. This positive and fast response is a trueindicator they are the
right brand at the right time and momentum is gaining for Drinks Americas
Known as the nation's second largest beverage alcohol distributor in the U.S.,
RNDC is recognized for being built on solid foundations of deep-rooted
longstanding family owned companies. In 2007 it was formed from the
successful merger of the former Republic Beverage Company and National
Distributing Company, both wildly successful privately owned liquor
wholesalers that boasted complementary qualities. Early predecessors of
company trace roots back to it being founded in Pensacola, Florida in 1898 by
a single distributor. Currently, employing over 7,000 people, RNDC has fully
owned operations nationwide.
Joseph Belli, VP of Sales for Day of Dead Craft Beer says, "We're extremely
pleased to be in another of RNDC's growing markets – Colorado. RNDC is
carrying all six varieties of Day of the Dead Craft Beer across the state.
According to the company, they sold out of their first order during the
Halloween season and are currently selling at a rate of roughly 250 cases per
month, an impressively solid sales rate. We look forward to upping that number
throughout the year."
Scott Klug of RNDC commented on sales of Drinks Americas' premium authentic
Mexican craft beer, stating, "Day of the Dead is a fun beer to sell. It is
interesting to watch people's reactions when they get the liquid in their
mouth. Most people don't associate good beer with Mexico and they are
pleasantly surprised at the quality of these beers."
"We are honored to be working with such a historic distributor with loyal
customer base, and are thrilled to hear of their warm reception to our brands.
The addition of Republic National Distributing Company brings our brand to a
trend-setting market worth our continued expansion," added Timothy Owens, CEO
of Drinks Americas.
About Drinks Americas Holdings
Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 32 states. The
Company is on target to be the leading broker for Mexican beers in each state
in which it operates. Drinks Americas' leading premium authentic Mexican beer
brands include specialty Day of the Dead Craft Beer, Mexicali(TM), Rio
Bravo(TM), Red Pig(TM) and Chili Beer(TM), which are all brewed in Mexico's
third largest brewery, Cerveceria Mexicana, Mexican family owned, utilizing
state of the art processes, fermentation and aging systems. Drinks Americas'
brands continue to forge strong connections with consumers through some of the
largest retailers and restaurants in the country. The Company is headquartered
in Los Angeles, CA and trades under the ticker symbol "DKAM."
Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.
Investor Relations: 866-501-6582
Photo - http://photos.prnewswire.com/prnh/20131203/NY26893
SOURCE Drinks Americas
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