TORONTO, March 3, 2014 /CNW/ - Online banking customers can once again rely on
RBC Royal Bank to offer the most comprehensive online banking experience in
Canada. For the fourth straight review, RBC ranked 1(st) overall in
Surviscor's Canadian Online Banking scorCard, an annual objective assessment
of online features and functionality and service interaction at major Canadian
banking institutions. The Big Banks occupy the top 5 spots for the fourth
straight period with Vancity awarded the best Canadian credit union for online
The top 10 ranked firms (of a total of 16 analyzed) are as follows:
2014 Online Banking scorCard
1 RBC Royal Bank 75%
2 Scotiabank 74%
3 BMO Bank of Montreal 71%
4 TD Canada Trust 70%
5 CIBC 60%
6 Desjardins Bank 57%
7 Vancity 57%
8 Coast Capital Savings 54%
9 National Bank of Canada 52%
10 PC Financial 50%
2014 Online Banking scorCard - Peer Curve Score
Copyright Surviscor 2014
"While the competition has closed the gap, RBC has retained the number one
ranking by continuously enhancing the customer's online banking experience,
including industry leading performance in complementary account services and
resources" said Glenn LaCoste, President of Surviscor Inc.
"I am extremely pleased that RBC Royal Bank's Online Banking service has been
recognized for the fourth straight year for providing the most comprehensive
online banking experience in Canada," said James McGuire, Head Digital
Channels, RBC. "One of our newest features that has been well received is
Alerts, which give clients even more control over their finances. Clients can
now choose to receive email or text message notifications based on certain
criteria they select for their accounts."
Surviscor's annual study, originally launched in 2008, simulates customer
usage to measure over 2,400 objective criteria within multiple service
categories, each weighted according to an industry-defined level of
importance. New to this year's study was the introduction of an 'Account
Resources' assessment category, as well as expanded service-related criteria
throughout the scorCard. The design and execution of the Online Banking Review
is once again powered by CorbinPartners Inc., a leading provider of business
intelligence in Canada.
The Online Banking scorCard was conducted between January and February 2014.
The full results are available at:
Surviscor recently completed its annual Mobile Banking scorCard, and is now
preparing its Online Discount Brokerage scorCard, with results expected this
About Surviscor Inc.
Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian
online services offered to retail consumers. Surviscor produces seasonal
feature and functionality scorCards, including its prominent Online Banking
scorCard and Online Brokerage scorCard.
About CorbinPartners Inc.
CorbinPartners Inc. is an established provider of corporate business
intelligence and forensic market research. It has Canada's leading specialty
practice in research support for intellectual property matters, including risk
analysis, regulatory assessment, mediation and litigation.
SOURCE Surviscor Inc.
Glenn LaCoste, President, Surviscor Inc., 416-993-1246 cell,
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-0- Mar/03/2014 13:30 GMT
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