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February Marks Another Exceptional Sales Month for Subaru Canada


        --  With a 26.5 percent sales increase in February, Subaru
            continues to set new records every month.
        --  Higher sales in all regions lifted yearly sales growth to 27.2
            percent.
        --  Forester and BRZ celebrate their best February ever, up 122.9
            and 29.8 percent respectively.

MISSISSAUGA, ON, March 3, 2014 /CNW/ - Subaru Canada, Inc. (SCI) is proud to 
announce that 2,390 units were sold in February, the highest sales for that 
month in the company's history. Subaru's record-breaking momentum continues to 
build, supported by a 26.5 percent increase in monthly sales over last 
February and a year-to-date increase of 27.2 percent over 2013.

Ontario led the way for the regions, growing sales by an incredible 35.1 
percent compared to the same month last year. With an increase of 33.8 
percent, the Western region was not far behind. The Atlantic region marked 
20.6 percent higher sales, while Quebec closed out the month with a 15.6 
percent improvement.

Forester achieved its best February ever with 787 units sold. For the vehicle 
that puts the "Sport" back into SUV, this equals an impressive 122.9 percent 
increase over the same month last year. BRZ, Subaru's rear-wheel drive sports 
coupe, had its best February as well, with results up 29.8 percent. Excellent 
sales continued across Subaru's lineup, with XV Crosstrek and Impreza 
reporting monthly increases of 20.5 and 7.6 percent respectively.

"Since February is a short month, our current pace is incredibly exciting," 
says Shiro Ohta, president and CEO of Subaru Canada, Inc. "January's 
performance was a tough act to follow but our strong dealer network was up to 
the challenge. I am elated by how the four pillars of the Subaru brand - 
safety, versatility, performance and durability - are resonating with Canadian 
customers and helping us achieve such remarkable results."
     
    February
    2,390     Month actual
    1,889     Previous year (same month)
    501       Difference
    26.5%     MTD sales vs. STLY
               
    4,709     2014 YTD
    3,702     2013 YTD
    1,007     Difference
    27.2%     YTD sales vs. STLY
               
    4,709     Q1 2014
    3,702     Q1 2013
    1,007     Difference
    27.2%     Current quarter sales vs. STLY

About Subaru Canada, Inc.

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. 
of Japan. Headquartered in Mississauga, Ontario, the company markets and 
distributes Subaru vehicles, parts and accessories through a network of over 
85 authorized dealers across Canada. For more information, visit www.subaru.ca 
or www.pr.subaru.ca.



SOURCE  Subaru Canada Inc. 
Joe Felstein (905) 568-4959 jfelstein@subaru.ca 
Daniel Ponzini (905) 568-4959 dponzini@subaru.ca 
Amyot Bachand Media Relations, Quebec Region (514) 691-9276 abachand@subaru.ca 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/March2014/03/c8750.html 
CO: Subaru Canada Inc.
ST: Ontario
NI: AUT ERN  
-0- Mar/03/2014 16:58 GMT
 
 
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