-- With a 26.5 percent sales increase in February, Subaru
continues to set new records every month.
-- Higher sales in all regions lifted yearly sales growth to 27.2
-- Forester and BRZ celebrate their best February ever, up 122.9
and 29.8 percent respectively.
MISSISSAUGA, ON, March 3, 2014 /CNW/ - Subaru Canada, Inc. (SCI) is proud to
announce that 2,390 units were sold in February, the highest sales for that
month in the company's history. Subaru's record-breaking momentum continues to
build, supported by a 26.5 percent increase in monthly sales over last
February and a year-to-date increase of 27.2 percent over 2013.
Ontario led the way for the regions, growing sales by an incredible 35.1
percent compared to the same month last year. With an increase of 33.8
percent, the Western region was not far behind. The Atlantic region marked
20.6 percent higher sales, while Quebec closed out the month with a 15.6
Forester achieved its best February ever with 787 units sold. For the vehicle
that puts the "Sport" back into SUV, this equals an impressive 122.9 percent
increase over the same month last year. BRZ, Subaru's rear-wheel drive sports
coupe, had its best February as well, with results up 29.8 percent. Excellent
sales continued across Subaru's lineup, with XV Crosstrek and Impreza
reporting monthly increases of 20.5 and 7.6 percent respectively.
"Since February is a short month, our current pace is incredibly exciting,"
says Shiro Ohta, president and CEO of Subaru Canada, Inc. "January's
performance was a tough act to follow but our strong dealer network was up to
the challenge. I am elated by how the four pillars of the Subaru brand -
safety, versatility, performance and durability - are resonating with Canadian
customers and helping us achieve such remarkable results."
2,390 Month actual
1,889 Previous year (same month)
26.5% MTD sales vs. STLY
4,709 2014 YTD
3,702 2013 YTD
27.2% YTD sales vs. STLY
4,709 Q1 2014
3,702 Q1 2013
27.2% Current quarter sales vs. STLY
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd.
of Japan. Headquartered in Mississauga, Ontario, the company markets and
distributes Subaru vehicles, parts and accessories through a network of over
85 authorized dealers across Canada. For more information, visit www.subaru.ca
SOURCE Subaru Canada Inc.
Joe Felstein (905) 568-4959 firstname.lastname@example.org
Daniel Ponzini (905) 568-4959 email@example.com
Amyot Bachand Media Relations, Quebec Region (514) 691-9276 firstname.lastname@example.org
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CO: Subaru Canada Inc.
NI: AUT ERN
-0- Mar/03/2014 16:58 GMT
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