Subaru Sets February Sales Record
-- Brand up 24% February 2014 v February 2013
-- Forester up 95%
-- XV Crosstrek, including new Hybrid model, sets February record - up 68%
CHERRY HILL, N.J., March 3, 2014
CHERRY HILL, N.J., March 3, 2014 /PRNewswire/ --Subaru of America, Inc. has
announced continuing record sales with February sales of 34,909 vehicles, a
24% increase over February 2013.
Increased availability of the strong selling Forester and Crosstrek models
helped sales as both models continued their strong performances. Subaru
expects this sales momentum to continue throughout the year, with the debut of
the all-new 2015 Legacy mid-size sedan which is due to launch later in 2014.
The continued growth in Subaru sales is the result of strong retention and
attracting new buyers - 60% of Subaru buyers are new to the brand.
Thomas J. Doll, president and COO of Subaru of America said; "Our sales
momentum continues and we are launching new models at record pace. We have a
lot to look forward to in 2014."
H. William Cyphers, senior vice president of sales said; "With an-all new
line-up due by mid year, we can expect our strong sales performance to
continue for the remainder of the year and put us in great position to achieve
our target of 460,000".
Carline Feb 14 Feb 13 % Change Feb 14 Feb 13 % Chg
MTD MTD MTD YTD YTD MTD
Forester 10,773 5,529 95% 21,544 12,094 78%
Impreza 4,559 4,515 0.5% 8,811 9,105 -3.2%
Impreza WRX 1,801 1,486 21.2% 3,334 2,792 19.4%
Legacy 2,575 3,745 -31.24% 5,310 6,929 -23.4%
Outback 8,969 9,016 -0.5% 17,197 17,648 -2.6%
Tribeca 128 194 -34% 214 353 -39.4%
BRZ 617 420 47% 1,209 883 36.9%
XV Crosstrek 5,489 3,258 68.5% 6,022 6,022 70.9%
TOTAL 34,909 28,163 24% 55,826 67,909 21.6%
*memo - XV Crosstrek Hybrid recorded sales of 546, counted in XV Crosstrek
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J.,
the company markets and distributes Subaru vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit media.subaru.com.
Additional information and news from Subaru is available at
CONTACT: (856) 488-3326
SOURCE Subaru of America, Inc.
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