AGCO Corporation Hires The Daniel Group To Survey Customers From North America
B2B customer service experts will provide information to help AGCO enhance its
CHARLOTTE, N.C., March 3, 2014
CHARLOTTE, N.C., March 3, 2014 /PRNewswire/ -- AGCO Corp. has hired The Daniel
Group to help the company measure, manage and enhance its customer service.
The Daniel Group, B2B customer service experts headquartered in Charlotte,
will conduct phone surveys with customers from AGCO's 720 dealerships across
North America. The research will focus on the customers' experience with new
equipment purchases and repairs under warranty.
Previously, AGCO utilized The Daniel Group to conduct market research projects
at a handful of dealerships to better understand customers' experiences.
Those research projects proved so effective, executives decided to expand the
"Before we partnered with The Daniel Group, we mostly used mail surveys to ask
our customers about their experiences with us. But it was challenging to get
actionable data quickly that our dealers could do something with," says
Anthony Burkes, Director of Dealer Network Performance and Support Services
for AGCO. "Now we'll be able to learn customers' reactions very quickly and
make sure we're meeting our own high standards."
AGCO will use The Daniel Group's ServiceConnect, a transactional survey
process based on phone interviews. LinkConnect, its online support system,
provides real-time feedback from customers on an easy-to-use platform.
LinkConnect has the capability to segment the information at any level from
company, division, or location, making it easier to pinpoint areas that need
Together, the services allow companies to identify ways to boost customer
service and enhance value for their customers, with ongoing, real-time
accountability for customer service quality. Customer service problems can be
uncovered and corrected. The services also give companies a marketing
advantage, because business customers like to know their vendors are listening
and taking action.
AGCO chose The Daniel Group in part because of its experience. The Daniel
Group currently works with a large number of clients in the industrial and
agriculture sectors within North America.
About AGCO Corporation
AGCO is a global leader focused on the design, manufacture and distribution of
agricultural machinery. AGCO supports more productive farming through a full
line of tractors, combines, hay tools, sprayers, forage equipment, tillage,
implements, grain storage and protein production systems, as well as related
About The Daniel Group
The Daniel Group professionals are experts in measuring, managing and
improving the business-to-business customer experience. We unlock the mystery
of customers' experience through actionable feedback and tools to increase
customer retention. For more, see www.thedanielgroup.com, call 877-967-4242,
or email email@example.com.
SOURCE The Daniel Group
Contact: Max Daniel, 877-967-4242
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