PetSmart Introduces Creative Grooming Options to Express Your Dog’s Personality

  PetSmart Introduces Creative Grooming Options to Express Your Dog’s

 Chalking, Stenciling and Feathering Top Popular “Pet Expressions” Looks for

Business Wire

PHOENIX -- March 3, 2014

Heads will turn and tails will wag with hip, on-trend grooming styles now
offered at PetSmart^® (NASDAQ: PETM) in-store salons. The new Pet Expressions
– including chalking, stenciling and feathering – provide safe, creative ways
to show off dogs’ personalities and coordinate seasonal looks with temporary
fur color accents and accessories.

(Photo: Business Wire)

(Photo: Business Wire)

“In creating Pet Expressions, we looked at all the moments pet parents love to
share with their pets and how to add fun and creativity to those experiences,”
said Anne Dament, PetSmart’s vice president of services. “We also wanted to
make sure the safety, health and happiness of pets stays at the forefront of
all grooming. PetSmart groomers participate in hundreds of hours of training,
a portion of which is dedicated to chalking, stenciling and feathering.”

Pet Expressions: What’s Trending Now

The three core services of Pet Expressions build on the popularity of
human-inspired trends. Everyone from celebrities to kids’ classmates has been
spotted with decorative feathers or streaks of color in his or her hair.

  *Chalking: This colorful, non-toxic product has a composition similar to
    sidewalk chalk that can be easily washed out of a dog’s fur. Available in
    a variety of hues, a typical application will last from one to six days
    and is best for dogs with longer fur. Prices range from $2 for a streak
    and $6-15 for custom ears, tails or other areas.
  *Stenciling: This pet-safe, temporary color is sprayed onto shorter fur in
    fun shapes such as stars, hearts and paw prints that will change with
    seasonal trends. They are easily removed with soap and water. Prices are
    $4 for one stencil, $6 for two and $8 for three.
  *Feathers: Similar to a human’s hair extension, these ethically sourced
    feathers are handmade into designs in the U.S. and affixed into dogs’ fur
    to withstand brushing or bathing. Prices are $10 for one feather and $18
    for two.

Pet Expressions will be available at almost all grooming salons in PetSmart
stores in the U.S., Canada and Puerto Rico. Trained PetSmart groomers can help
select the style, colors and placement of chalk, stencils or feathers that
will show up best on dogs’ fur. All dogs must be 12 weeks or older, and is
currently only available for dogs. Pet parents can share their pets’
experience with Pet Expressions with hashtag #petexpressions.

Regular grooming leads to a happier and healthier pet. PetSmart groomers can
evaluate a dog, helping to address a range of health and comfort issues
including matted fur, problem nails, bad breath, skin problems and shedding.
For more information about salon services, visit

PetSmart is the largest specialty pet retailer in North America with products
and services for every type of pet. For more information on products, deals
and store hours, visit

About PetSmart

PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading online
provider of pet supplies and pet care information (
The company employs approximately 54,000 associates and operates more than
1,314 pet stores in the United States, Canada and Puerto Rico, and over 196
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp^SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through PetSmart Charities’ adoption centers in all PetSmart stores and by
sponsoring community adoption events. PetSmart Charities is the leader in
granting money to help pets in need, with more than $28 million given in 2012
throughout North America.

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GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
PetSmart Media Line
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