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Nespresso Opens First Flagship Boutique Location In Texas

          Nespresso Opens First Flagship Boutique Location In Texas

Boutique to serve premium coffee in NorthPark Luxury Shopping Epicenter

PR Newswire

DALLAS, March 3, 2014

DALLAS, March 3, 2014 /PRNewswire/ --Nespresso, the worldwide pioneer and
reference in premium portioned coffee, announces the opening of its newest
Flagship Boutique at NorthPark Center, one of America's premier shopping
destinations in Dallas. The contemporary 2,787 square foot space is located in
an unparalleled luxury shopping center near downtown Dallas which is highly
regarded for its acclaimed 20th and 21st century art, award-winning
architecture, fashionable shopping and fine dining. The new location is the
seventh Flagship Boutique in the U.S. market, and first in the Dallas area.

The Boutique offers visitors the opportunity to taste the perfection of coffee
from Nespresso, experience the  smart and easy to use Nespresso machines and
enjoy unmatched customer service from specially trained baristas. Consumers
will also have a chance to experience the revolution of coffee with
Nespresso's newest innovation, VertuoLine™, which brews both large-cup coffee
and espresso at the touch of a button.

"As we continue our commitment to growth across the U.S., further solidifying
our position as a leader in the single-serve coffee industry, we are thrilled
to announce the opening of our first Flagship Boutique in Texas," said
Frederic Levy, President, Nespresso USA. "Dallas residents and visitors can
now enjoy the highest quality coffee experience at NorthPark Center, a valued
premium partner with whom we look forward to working with."

The Nespresso Flagship Boutique will feature personalized, attentive service
that distinguishes the brand worldwide. Nespresso Coffee Specialists will be
present to guide customers through both the VertuoLine™ ^ and OriginalLine
systems, enabling coffee connoisseurs to bring the ultimate coffee experience
into the comfort of their own home. Additionally, the Boutique will offer a
menu of both hot and iced coffee beverages as well as a light menu of sweet
selections designed to complement the coffee offerings.

For over 25 years, Nespresso has redefined the way millions of people enjoy
their espresso coffee, and has grown into one of the most recognized brands in
the world. The brand's success is built on the highest quality Grands Crus,
sourced from the top 1-2 percent of the world's best coffees, smart and
innovative machines, and personalized customer service.

The Nespresso Flagship Boutique is located at 8687 North Central Expressway
near the intersection of Loop 12 and US 75, on the first floor, and will be
open daily Monday through Saturday from 10:00 AM – 9:00 PM and on Sunday's
from 12:00 PM – 6:00 PM. To discover more about Nespresso, please visit
www.nespresso.com.

For more information, contact:
Alexandra Schrecengost
212-445-8108
ASchrecengost@webershandwick.com

Jackie Hull
646-658-3811
Jackie.Hull@nespresso.com

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned
premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in
almost 60 countries and has more than 9,500 employees. In 2013, it operated a
global retail network of over 320 exclusive boutiques. For more information,
visit the Nestle Nespresso  corporate website: www.nestle-nespresso.com.

About NorthPark Center
NorthPark Center (www.northparkcenter.com) is Dallas' finest shopping
experience with more than 235 stores and restaurants, including 70 market
exclusives. Anchored by Neiman Marcus, Nordstrom, Macy's and Dillard's,
NorthPark Center offers an unparalleled collection of luxury boutiques set
amid internationally acclaimed 20th and 21st century art, award-winning
architecture and extraordinary landscaping, as well as a 1.4-acre garden,
CenterPark, and a state-of-the-art movie theatre, AMC NorthPark 15. In 2013,
NorthPark Center surpassed $1.3 billion in sales placing it among the top five
performing shopping centers in the United States. NorthPark Center is North
Texas' number one tourist destination and is conveniently located five miles
from downtown Dallas and 30 minutes from Fort Worth.

SOURCE Nespresso

Website: http://www.nespresso.com
 
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