Bauer Performance Sports Names Executive Vice President, Hockey

Bauer Performance Sports Names Executive Vice President, Hockey 
Experienced Executive Rich Wuerthele to Lead Bauer Hockey Business 
EXETER, NEW HAMPSHIRE -- (Marketwired) -- 03/03/14 --   Bauer
Performance Sports Ltd. (TSX: BAU) ("BPS" or "the Company") has hired
Rich Wuerthele to serve as Executive Vice President of Hockey, a
newly created position within the BPS organization. Wuerthele, a
seasoned management executive with more than 20 years of experience,
will lead Bauer Hockey, the world's No. 1 hockey business, and drive
its continued growth. 
"Building brands and sports are two of my passions so it is exciting
to join a company with such an accomplished history of elevating the
performance and safety of athletes," said Rich Wuerthele, Executive
Vice President, Hockey. "With an iconic brand and an industry-leading
R&D team, I'm looking forward to the opportunities ahead of us as we
continue to grow our business while maintaining our focus of
delivering the most innovative equipment in the industry." 
Rich brings a wealth of knowledge in sales, marketing and operations
to this executive role. He has a proven track record of growing
businesses and achieving results, most recently as President, Tools
Business Segment, for Newell Rubbermaid.  
Prior to his 11-year career with Newell Rubbermaid, Rich held other
top executive roles in sales and marketing at The Black and Decker
Corporation and Danaher. In those roles, he worked on global brands
such as Black and Decker, DeWalt and Craftsman.  
"Rich brings a valuable combination of management, sales and
marketing experience to our team at an important time for the overall
Bauer Performance Sports business," said Kevin Davis, President and
CEO, BPS. "As our portfolio of brands and sports continues to expand,
our hockey business remains the core of our high performance
platform, and it is essential that we expand our already strong
management team to meet the needs of our evolving company. Rich's
proven track record and expertise will ensure that we keep the
necessary focus on increasing market share in every hockey category." 
Bauer Hockey, the No. 1 brand worn by National Hockey League players,
has grown global market share from approximately 28 percent in 2006
to 53 percent in 2013, while BPS has expanded its presence in other
sports, including lacrosse, baseball, softball and soccer.  
Bauer Performance Sports Ltd. (TSX: BAU) is a leading developer and
manufacturer of ice hockey, roller hockey, lacrosse, baseball and
softball equipment as well as related apparel. The company has the
most recognized and strongest brand in the ice hockey equipment
industry, and holds the top market share position in both ice and
roller hockey. Its products are marketed under the BAUER, MISSION,
MAVERIK, CASCADE, INARIA and COMBAT brand names and are distributed
by sales representatives and independent distributors throughout the
world. Bauer Performance Sports is focused on building its leadership
position and growing market share in all product categories through
continued innovation at every level. For more information, visit 
Investor Inquiries:
Amir Rosenthal
Chief Financial Officer
Liolios Group Inc.
Scott Liolios or Cody Slach
Media Inquiries:
Tory Mazzola
Global Communications Manager
603-430-2111 x 5908
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