Hyundai And Quaker State Launch Lubricants Program To Expand Express Oil Change Program

   Hyundai And Quaker State Launch Lubricants Program To Expand Express Oil
                                Change Program

Relationship Bolsters Hyundai's Move to Offer Assurance Car Care Express
Service Centers in Dealerships for Competitive Prices and Faster Service

- Customers to benefit from one of the industry's most innovative lines of
motor oils being poured by the technicians that know their Hyundai vehicles
the best

- Quaker State Ultimate Durability™ Full Synthetic Motor Oil is designed to
deliver motorists a fuel economy savings of an average of five cents per
gallon, while providing unsurpassed protection against friction-related
wear(1)

PR Newswire

FOUNTAIN VALLEY, Calif., Feb. 28, 2014

FOUNTAIN VALLEY, Calif., Feb. 28, 2014 /PRNewswire/ -- Hyundai Motor America
today announced a relationship with Shell Oil to recommend its Quaker State^®
branded motor oils for Hyundai's dealer network as part of a new lubricants
program. No one knows motor oil better than Quaker State and no one changes
oil in Hyundai vehicles better than Hyundai dealership technicians. Beginning
in March, Hyundai dealers participating in the Hyundai Lubricants Program will
provide Quaker State branded motor oils for the vehicles they service. Hyundai
also uses Quaker State as the primary supplier of initial motor oil for its
vehicles as they roll off the assembly line.

(Photo: http://photos.prnewswire.com/prnh/20140228/LA74166)

(Logo: http://photos.prnewswire.com/prnh/20131002/LA90771LOGO-b)

Just like Hyundai, Quaker State—a leader in consumer automotive products and
vehicle care for more than 80 years—is built on assurance and providing the
best value to its customers. Quaker State, one of the industry's most
innovative motor oil brands, makes it its mission to help consumers get the
most out of their vehicles by extending vehicle longevity and improving
durability.

"Hyundai Motor America's commitment to our consumers is exemplified by our
10-year/100,000-mile powertrain warranty and the Assurance Connected Care
program," said Frank Ferrara, executive vice president, customer satisfaction,
Hyundai Motor America. "We're proud to work with Quaker State, a brand
well-known for quality lubricants, to further that commitment. Hyundai
recognizes the dedication of Quaker State to produce motor oil that helps
improve cars' performance, efficiency, emissions and durability."

"Shell and Hyundai have a global relationship that dates back to 2005 and it
is our shared focus of putting our customers first that makes this U.S.
dealership program a natural fit," stated Shell Lubricants Global Key Accounts
Vice President Steve Reindl. "More than 200 Shell Lubricants scientists around
the world work every day to create innovative products. One result of their
work is Quaker State Ultimate Durability™ Full Synthetic Motor Oil, designed
to deliver motorists a fuel economy savings of an average of five cents per
gallon^2, while providing unsurpassed protection against friction-related
wear^3. We are pleased that Hyundai's customers in the U.S. can benefit from
our Quaker State products."

Hyundai dealers will have the Quaker State Advanced Durability^® Conventional
Motor Oil, Quaker State Enhanced Durability Synthetic Blend^® Motor Oil,
Quaker State Defy Synthetic Blend High Mileage^® Motor Oil, and Quaker State
Ultimate Durability Full Synthetic^® Motor Oil available for customers. The
Quaker State team, in addition to the motor oil, will also provide
dealer-level marketing support, program training and upgraded dispensing
equipment. Hyundai cars and SUVs in the U.S. will have stickers in the engine
compartment and references in the owner's manuals recommending Quaker State
branded motor oil to customers. The engine compartment recommendation stickers
allow customers to establish a tangible connection between both companies.
Dealerships will be encouraged to use co-branded advertising as part of the
Hyundai Lubricants Program.

This relationship with Shell Oil and Quaker State further bolsters Hyundai
Motor America's move to offer Assurance Car Care Express service centers in
dealerships. Assurance Car Care Express allows Hyundai dealerships to provide
customers with quick oil changes, multi-point vehicle inspections, tire
rotation, air and cabin filter replacements, wiper blades, and other basic
services as needed. The goal is to get customers in and out of the service
drive in less than an hour. The marketing tagline for Hyundai Assurance Car
Care Express is "Get in, Get out, Get back to your life".

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 820 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by the Hyundai Assurance program, which includes
the 5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides owners of Hyundai models equipped with the
Hyundai Blue Link telematics system with proactive safety and car care
services, complimentary for three years. These services include Automatic
Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic
Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at
www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

QUAKER STATE
Quaker State® motor oil has an 80-year history as a leader in consumer
automotive products and vehicle care. Quaker State is among the industry's
most innovative motor oil brands and offers a full line of products to meet
every type of vehicle engine need. Quaker State is one of the first brands to
develop high mileage engine motor oil.

For more information about the full line of Quaker State products, visit
www.quakerstate.com.

SHELL LUBRICANTS
The term 'Shell Lubricants' collectively refers to the companies of Royal
Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants
companies lead the lubricants industry, supplying more than 12% of global
lubricants volume. ^ * The companies manufacture and blend products for use in
consumer, heavy industrial and commercial transport applications. The Shell
Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®,
FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®
and Jiffy Lube®.

^*Kline & Company, "Global Lubricants Industry 2012: Market Analysis and
Assessment."

^1 Compared to industry fuel economy (FE) standard, as measured in ASTM D7589
test using an SAE 5W-30 engine oil. Savings based on average FE improvement
of 1.4% and a gas cost of $3.68/gal (eia.gov)
^2 Compared to industry fuel economy (FE) standard, as measured in ASTM D7589
test using an SAE 5W-30 engine oil. Savings based on average FE improvement
of 1.4% and a gas cost of $3.68/gal (eia.gov)
^3 Based on Sequence IVA wear test

SOURCE Hyundai Motor America

Website: http://www.hyundainews.com
Contact: Hyundai Motor America: Miles Johnson, 714-887-2571, 714-366-1048
(cell), milesjohnson@hmausa.com or Shell Lubricants Americas: MaryJane Mudd,
713-241-3209, 713-562-2954 (cell), maryjane.mudd@shell.com
 
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