Freudenberg-NOK Simrit Launches Global Fluid Power Catalog at Third Annual
Preferred Distributor Conference
Newly designed catalog offers customers simplified experience
PLYMOUTH, Mich., Feb. 28, 2014
PLYMOUTH, Mich., Feb. 28, 2014 /PRNewswire/ --Freudenberg-NOK Sealing
Technologies Simrit (Freudenberg-NOK) is making it easier for its best
industry partners to serve their fluid power customers throughout the world.
Freudenberg-NOK will introduce its first consolidated Global Fluid Power
Catalog at the company's Preferred Distributor Conference in Las Vegas on
March 3. The catalog will provide its preferred distributors with a
comprehensive but simple-to-use resource that will help them locate fluid
power components, share technical data and get them ordered quickly for
customers. It is one part of the company's overall strategy of investing in
its preferred distributor network and will provide them with expanded
resources and customer support.
"Our aim with the catalog is to reduce the complexity of the process for our
distributors," said Hamilton Marques, business development manager,
Freudenberg-NOK. "We're launching the catalog as a way for them to easily
distinguish our market segments and identify the products they need to respond
to their customers in a superior, streamlined manner."
This year's Freudenberg-NOK Preferred Distributor Conference, taking place in
conjunction with the 2014 Fluid Power, Power Transmission, Motion Control
Exposition (IFPE) and CONEXPO-CON/AGG international technical exposition and
conference in Las Vegas from March 4 to 8, is the third annual conference the
company has held since introducing its Preferred Distributor program in North
America. Freudenberg-NOK introduced the distribution program in North America
in 2012 in order to leverage its highly successful European distribution
Freudenberg-NOK's technically advanced product portfolio offers high-quality
sealing solutions that meet demanding industry standards of the fluid power
industry and can be adapted to meet specific customer requirements. The
extensive offering requires the company's distributors to have the working
knowledge of the products to most accurately recommend customer solutions.
To foster this knowledge, the company printed its first comprehensive Global
Fluid Power Catalog which will allow distributors to quickly provide customers
with sealing solutions that meet their ever-evolving needs.
The company's new Global Fluid Power Catalog replaces one that was previously
available only in Europe. It will be available in 11 languages and incorporate
the entire range of products available from Freudenberg-NOK in Europe, North
America and South America.
New features such as product icons were added to the catalog to simplify its
use and make it more accessible to a global customer base. Additional global
features such as metric and imperial unit product measurements and part
numbers that are listed in both their North American and European formats
ensure that the catalog can be universally accessed by preferred distributors
around the world.
In fact, the catalog is a fundamental part of Freudenberg-NOK's overall plan
to support its key distributors by providing important resources that will
help them build business and superior customer service no matter where they
are located in the world, said Adam Ayres, director of North America
Distribution for Freudenberg-NOK.
"Speed, simplicity and segmentation are the focus of our third Preferred
Distributor Conference," Ayres said. "In line with those themes, we will be
using the conference to launch the catalog and communicate what we are doing
to make Freudenberg-NOK an easier business partner to our key distributors."
About Freudenberg-NOK Sealing Technologies
Freudenberg-NOK Sealing Technologies is the Americas joint venture between
Freudenberg and Co. in Germany and NOK Corp. in Japan. Freudenberg-NOK is a
leading producer – through its Automotive, Merkel, Process Seals and Simrit
sales channels – of advanced sealing technologies for a variety of markets
including: aerospace; agriculture; appliance; automotive; construction;
diesel engine; energy; food and beverage; heavy industry; and pharmaceutical.
Founded in 1989 under the legal name Freudenberg-NOK General Partnership,
Freudenberg-NOK is headquartered in Plymouth, Mich. and operates more than 20
facilities across the Americas. For additional information, please visit
SOURCE Freudenberg-NOK Sealing Technologies
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