“One Samsung” Debuts during Oscars with Celebration of Technology

  “One Samsung” Debuts during Oscars with Celebration of Technology

New Campaign Showcases Product Innovation and Power of Samsung Screens Across
                            Ecosystem of Products

Business Wire

DALLAS -- February 28, 2014

Samsung Electronics America, Inc. and Samsung Telecommunications America,
LLC., today announced “One Samsung” will launch on Sunday, March 2 during the
Oscars television broadcast. The marketing campaign will feature new
television ads along with digital extensions and on-site presence during the
awards ceremony to pay tribute to how consumers use technology in their lives.

The highlight of the campaign is the creative ads featuring Samsung’s
portfolio of products including the recently announced Galaxy Note^® Pro,
Galaxy S^® 5, Samsung Gear™ 2, Samsung Gear™ Fit and the world’s first curved
UHD TV. The simple relatable phrase, “You Need to See This,” is carried
throughout the ads, and the series of films are centered around celebrating
life’s incredible moments experienced through technology. Additional ads
showcase the innovative features that distinguish Samsung’s recently announced
products and their powerful screens.

“From our TVs, to smartphones, tablets, and wearable devices – Samsung is
continually first to market with new technology that helps our consumers live
better lives in today’s world,” said Todd Pendleton, Chief Marketing Officer
of Samsung Telecommunications America. “This campaign celebrates the
incredible things that happen with Samsung products.”

The TV spots will launch during Samsung’s more than 5 minutes of air time on
Sunday’s award show on ABC. The creative will also appear in digital ads and
promotion through social media channels. Following Sunday’s airings, the ads
will run nationally on major networks, cable and online.

Samsung, Galaxy, Galaxy S, Galaxy Note and Samsung Gear are all registered
trademarks of Samsung Electronics Co., Ltd.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
is a recognized innovation leader in consumer electronics design and
technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA
delivers a broad range of digital consumer electronics, IT and home appliance
products. Samsung is the market leader for HDTVs in the U.S. and America’s
fastest growing home appliance brand. To discover more of the award-winning
products you love with Samsung, please visit www.samsung.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, (Samsung Mobile) a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets
wireless handsets, wireless infrastructure and other telecommunications
products throughout North America. For more information, please visit

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new
possibilities for people everywhere. Through relentless innovation and
discovery, we are transforming the worlds of televisions, smartphones,
personal computers, printers, cameras, home appliances, LTE systems, medical
devices, semiconductors and LED solutions. We employ 270,000 people across 79
countries with annual sales of US$187.8 billion. To discover more, please
visit www.samsung.com.


PMK*BNC for Samsung Mobile
Britta Franson, 310-402-9754
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