Dickies® And Amazon.com Announce Exclusive SXSW Showcase Performances At The Dickies Roadhouse

 Dickies® And Amazon.com Announce Exclusive SXSW Showcase Performances At The
                              Dickies Roadhouse

Music fans can participate in the Roadhouse experience firsthand and online

PR Newswire

FORT WORTH, Texas, Feb. 28, 2014

FORT WORTH, Texas, Feb. 28, 2014 /PRNewswire/ --Leading global workwear maker
Dickies® is pleased to announce the Dickies Roadhouse, presented by Amazon.com
at South by Southwest in Austin (March 12-15). The brands will host an
impressive musical line-up at the interactive music lifestyle destination
located at iconic Banger's on Rainey St., including headliners Ludacris and
Until the Ribbon Breaks. The complete line-up includes:

(Logo: http://photos.prnewswire.com/prnh/20140228/CG74205LOGO)

Thursday, March 13  Friday, March 14        Saturday, March 15
2 p.m. – Linus        2 p.m. – Basecamp        2 p.m. – Basic Vacation
Young
3 p.m. – Elektrik     3 p.m. – The Ceremonies 3 p.m. – Timothy Bloom
People
4 p.m. – Hunter       4 p.m. – Deap Vally   4 p.m. – Nabiha
Hunted
8 p.m. – Goldroom (DJ 8 p.m. – Jeffrey Tonnesen 8:00 p.m. – Mike Nouveau (DJ
Set)              (DJ Set)                Set)
8:30 p.m. – ASTR    8:30 p.m. – Night Terrors
                      of 1927                 8:30 p.m. – The Dolls: Mia
9 p.m. – Figgy (DJ    9 p.m. – Sweater Beats    Moretti & Margot w/ The
Set)                (DJ Set)                Original Pinettes Brass Band
9:20 p.m. – HAERTS  9:20 p.m. – The Preatures
10 p.m. – Figgy (DJ   10 p.m. – Jeffrey         9:20 p.m. – CLAIRE
Set)               Tonnesen (DJ Set)
10:20 p.m. – Little   10:20 p.m. – Ludacris   10:20 p.m. – Until the Ribbon
Dragon                                        Breaks
11 p.m. – Solidisco   11 p.m. – Clinton Sparks  11 p.m. – The Knocks (DJ Set)
(DJ Set)            (DJ Set)

Mystery Skulls, Doe Paoro, MisterWives, White Light White Heat, and Polica
will kick-off the Dickies Roadhouse on Wednesday, March 12 starting at 8 p.m.
In addition to the versatile musical line-up, Roadhouse attendees will
experience Banger's famous food and drink offerings; onsite barber shop
Graceland BK; and a bike display from Jane Motorcycles.

"This is Dickies' fifth year at South by Southwest, and every year it only
gets bigger and better. Dickies and Amazon have developed a one-of-a-kind
music experience for festivalgoers at the 2014 Dickies Roadhouse, while at the
same time creating exclusive product & digital content that can be shared with
a global audience through Amazon," said Dickies Marketing Chief Matthew
McCartin. "We're providing a progressive experience in Austin that few will be
able to match. We're excited about working with a dynamic brand like Amazon."

Dickies and Amazon will also showcase exclusive acoustic sessions on
Amazon.com/SXSWMusic.

Banger's is located at 79 Rainey Street in Austin, just south of 1^st Street
and the convention center. Festival badges and wristbands are required for
access to nighttime performances, and limited RSVPs for daytime performances
are available at www.DickiesRoadhouse.com. Media interested in attending the
Dickies Roadhouse presented by Amazon.com should contact the Dickies media
contacts above.

For more information about Dickies visit www.facebook.com/dickies or
www.twitter.com/dickies. To view the Dickies brand store on Amazon.com, visit
Amazon.com/Dickies. 

About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work
apparel, specializing in innovative performance work wear since 1922. The
company offers premium quality products at an unmatched value across a vast
assortment of apparel, footwear, and licensed goods in more than 100
countries. Williamson-Dickie operates through wholly-owned affiliates in the
United States, Canada, Mexico, Europe, China, Japan and the Middle East;
exclusive licensees and distributors in Africa and the Asia Pacific region;
and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®,
Liberty® and Duxbak® brands.For more information,
visitwww.williamsondickie.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection.
Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon's developer customers with
access to in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the world's best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen, Prime Instant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br,
www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein,
"Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its
subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

About SXSW Music

South By Southwest (SXSW) Music Conference and Festival, the world's leading
music industry event, offers attendees the opportunity to explore the future
of the music industry during the day at panels, talks, the Trade Show, Music
Gear Expo and other conference activities at the Austin Convention Center. At
night, the absolute best mix of musical performances from over 2,200 regional,
national and international acts will take place at the nighttime music
festival. Altogether, SXSW presents unmatched networking opportunities,
career-building conference programming and over 100 stages of music for
showcasing bands and conference attendees. SXSW Music takes place Tuesday,
March 11 - Sunday, March 16, 2014 in Austin, Texas. For more information on
every aspect of SXSW, please go to http://www.sxsw.com.  

Misty Otto           Jamie Dammrich
Dickies           Zeno Group
817-810-4461   312-396-9715
817-235-0359 (cell) 312-823-0041 (cell)
motto@dickies.com   jamie.dammrich@zenogroup.com

SOURCE Williamson-Dickie Mfg. Co.; Amazon.com

Website: http://www.dickies.com
 
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