TransCanada Named Title Sponsor for 2014 World Triathlon Grand Final
TransCanada, City, Province and Government of Canada pledge $4.8M to
support major international event
EDMONTON, ALBERTA -- (Marketwired) -- 02/28/14 -- It's official -
TransCanada is the title sponsor of the 2014 ITU World Triathlon
Grand Final Edmonton.
TransCanada officials, along with representatives from the Government
of Canada, the Government of Alberta, the City of Edmonton, and
two-time Olympic medallist Simon Whitfield, joined forces today to
make the announcement in Edmonton.
"TransCanada has been supporting sport, culture and economic growth
across Alberta for over 60 years. We're proud to showcase this
commitment as title sponsor for the World Triathlon Grand Final in
Edmonton, which will bring international attention to this dynamic
and diverse city," says Alex Pourbaix, President, Development,
TransCanada. "We look forward to building on our relationships with
groups like Boys and Girls Clubs Big Brothers Big Sisters of Edmonton
to promote healthy lifestyles and leadership skills through this
"We are pleased to share this exciting news with everyone today,"
says 2014 Triathlon Edmonton Board Chair, Don Lowry. "TransCanada as
our title sponsor and the Government of Canada, Government of Alberta
and the City of Edmonton have stepped up and delivered to support
this major event in a significant way. We thank them greatly for
their support and confidence and look forward to working with them.
We're bringing the world to Edmonton and this financial support will
help us deliver a world class event that showcases the city, the
province and especially the volunteers that make these events
"Hosting international sport events like the 2014 ITU World Triathlon
Grand Final offers an opportunity for our athletes to compete against
some of the world's best, while bringing a welcome boost to the local
economy," said Bal Gosal, Minister of State (Sport). "The Government
of Canada is very proud to support Triathlon Canada for the hosting
of this event. I want to convey my best wishes to our athletes as
they continue their pursuit of excellence here at home."
"The Government of Alberta is proud to help support this world-class
event. The ITU World Triathlon Grand Final is an opportunity to cheer
these amazing athletes on, and showcase some of the tremendous
culture and spirit in Edmonton to an international audience showing
why Alberta is such an incredible place to live and visit," said
Alberta Culture Minister Heather Klimchuk.
"Edmonton is excited about hosting the ITU Grand Final and our City
team is working closely with the local organizers to make this the
best event yet and live up to Edmonton's growing reputation as
Canada's triathlon city," says Deputy Mayor Bryan Anderson,
representing Don Iveson. "We are pleased that a partner such as
TransCanada has come on board to join us in welcoming the world to
our beautiful city in August."
TransCanada's financial commitment is $315,000. The City of Edmonton
is contributing $2 million. The Government of Alberta is contributing
$1 million through Alberta Culture, Alberta Tourism, Parks and
Recreation, and Alberta Sport Connection. The Government of Canada is
contributing $1.5 million through Sport Canada's Hosting Program.
As the final race on the ITU's 2014 World Triathlon Series calendar,
the TransCanada Corp. World Triathlon Grand Final will attract more
than 4,000 athletes, 6,000 accompanying visitors and a worldwide
television audience of approximately 45 million in 160 countries. The
week-long event will feature elite, age group, paratriathlon,
aquathlon and junior championships as well as a parade of nations,
opening and closing ceremonies and a lifestyle & sports EXPO.
Edmonton last hosted the Triathlon World Championships in 2001.
With more than 60 years' experience, TransCanada is a leader in the
responsible development and reliable operation of North American
energy infrastructure including natural gas and oil pipelines, power
generation and gas storage facilities. TransCanada believes in making
a positive difference in the communities where it operates by being a
good neighbour, a strategic community partner and an employer of
choice. In 2013, the company distributed more than $11 million to
non-profit organizations in Canada, the United States and Mexico.
TransCanada operates one of North America's largest natural gas
pipeline networks delivering 20 per cent of the natural gas consumed
in North America every day. TransCanada owns or has an interest in
11,800 megawatts of power generation in Canada and the U.S. - enough
to power approximately 12 million homes. The company's Keystone
Pipeline System transports almost one-quarter of Canada's crude oil
exports to the United States and has safely delivered more than 550
million barrels of oil since it began operation in 2010. TransCanada
employs approximately 5,500 people, including more than 2,600 in
Alberta, in 50 professions, trades and fields.
2014 TransCanada Corp. World Triathlon Grand Final Edmonton
Marketing & Communications Manager
Office of the Minister of Alberta Culture
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