PetSmart Becomes Exclusive Pet Retailer to Offer Whistle Activity Monitor
Wireless Device Measures Pets’ Key Activity & Health Trends
PHOENIX -- February 27, 2014
Tracking your pet’s well-being is only a Whistle away. On March 2, PetSmart^®
(NASDAQ: PETM) will be the exclusive pet retailer to sell the Whistle Activity
Monitor, a new device that allows pet parents to keep tabs on how much their
dogs are walking, playing and resting. Similar to popular human fitness
devices, the Whistle Activity Monitor measures a dog’s activity and rest for a
deeper picture of health and wellness over time.
The Whistle Activity Monitor is a sleek device that attaches to the dog’s
existing collar and collects data on activities throughout the day and night
then wirelessly sends the information to a connected smartphone. Whistle’s
free mobile app is available for both Apple and Android devices.
“Knowing our pets’ health and happiness gives us peace of mind, and the
Whistle Activity Monitor provides a way to enhance this understanding and
bonding with our pets,” said Laurie Taylor, PetSmart’s vice president of dog
and cat merchandising. “PetSmart is excited to introduce the Whistle Activity
Monitor in stores nationally so our customers can be even more connected to
The Whistle Activity Monitor creates a timeline of the dog’s day with
easy-to-understand insights formed using weight, age, breed and location.
Beyond the daily snapshot, trends are tracked over time. This information –
such as more or less sleep or a change in activity – can help pet parents and
their veterinarians make more informed health and lifestyle decisions. Whether
at work, on vacation or at home on the couch, pet parents can get updates on
their dogs’ activities and stay connected from anywhere with one click on
“Whistle is about understanding our pets’ health and making the bonds with our
pets even stronger,” said Whistle CEO and co-founder Ben Jacobs. “We’re making
key health and lifestyle information accessible to pet owners anywhere at any
time, so they can make more informed decisions and add years to their dogs’
Pet parents can set daily goals, keep tabs on progress and trends, and add
photos with comments. Friends and family can join the fun and view special
moments through the app. Sharing features allow dog owners to provide updates
to their favorite social networks, including Facebook and Twitter.
Whistle Product Highlights:
*Stylish and Functional Design – sleek device that is shockproof and
waterproof. Goes everywhere your dog goes and can be attached to any dog
*Activity Graph – shows how much play, exercise and rest your dog gets
daily and over time.
*Remote Monitoring – allows you to stay connected to your dog, whether
you’re at home, work or away on vacation.
*Shared Access and Social – additional people can be designated as “owners”
so you can communicate about your pet with loved ones, dog walkers, etc.
Highlights can be shared through your favorite social networks.
*Connectivity – Wi-Fi and Bluetooth support for quick access to data.
*Mobile App – works with Apple and Android devices.
*Battery Life – lasts up to 10 days before recharging.
Priced at $129.95, the Whistle Activity Monitor will be available in PetSmart
stores in the United States, Canada and Puerto Rico, as well as online. There
are no additional service fees or subscriptions for the device or companion
Tails and Trails Dog Experiences Guide
Whistle and PetSmart have teamed up to offer the first insider’s experience
guide for dog owners – Tails and Trails – to discover new local trails and
activities for their pets in cities across the United States. The guide is
filled with curated dog-friendly trails, parks and recommendations on eateries
for dog owners to enjoy with their furry family members. Places featured in
Tails and Trails include local favorites and best-kept secrets to give dog
owners new opportunities to enjoy memorable experiences and special sights
with their dogs, increasing the bond and connection of this treasured
The Tails and Trails experience guide is initially available online for San
Francisco, Phoenix, New York City, Seattle and Austin, Texas. The full guide
for the top 50 U.S. cities will be available this summer both online and in
print at PetSmart stores.
PetSmart is the largest specialty pet retailer in North America with gifts and
services for every type of pet. For more information on products, deals and
store hours, visit www.petsmart.com.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading online
provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more than
1,314 pet stores in the United States, Canada and Puerto Rico, and over 196
in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and pet products; and
offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM
day care services and pet adoption services. Through its in-store pet adoption
partnership with PetSmart Charities®, PetSmart has helped save the lives of
more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart
Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter intake
through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through PetSmart Charities’ adoption centers in all PetSmart stores and by
sponsoring community adoption events. PetSmart Charities is the leader in
granting money to help pets in need, with more than $28 million given in 2012
throughout North America.
Follow PetSmart on Twitter: @PetSmart
Find PetSmart on Facebook: www.facebook.com/PetSmart
See PetSmart on YouTube: www.YouTube.com/PetSmart
Whistle is creating a new standard for pet health andwellnessby providing
pet owners with a window into their dogs’ lives. Through intuitive devices and
a large comparative database of pet health information, Whistle is fueling new
groundbreaking insights to transform veterinary research and preventative
care. The company has established relationships with leading academic
institutions, including University of Pennsylvania’s renowned Veterinary
Clinical Investigations Center, to conduct studies employing Whistle’s devices
and data. Additionally, Whistle has also has created an advisory council of
vets across the country from private practitioners to cardiology professors,
who collaborate and communicate with the broader medical and research
community. All Whistle devices connect to a first-of-its-kind database that
will establish the definitive set of standards on dog health. For more
information about Whistle visit www.whistle.com.
Follow Whistle on Twitter: @Whistlelabs
Find Whistle on Facebook: www.facebook.com/whistlelabs
Watch Whistle Video: http://youtu.be/YSCf-K245BU
Whistle device and app images: www.whistle.com/press
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
PetSmart Media Line
SutherlandGold for Whistle
Lyndsey Besser, 650-995-4563
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