Gunn Report for Media Names OMD Worldwide Most Creative Media Agency for Eighth Consecutive Ranking

Gunn Report for Media Names OMD Worldwide Most Creative Media Agency for 
Eighth Consecutive Ranking 
NEW YORK, Feb. 27, 2014 /CNW/ - For the eighth consecutive time,  Omnicom 
Media Group Agency OMD Worldwide has been named the world's most creative 
media agency by the Gunn Report for Media,  maintaining the  exclusive lock 
the agency has held at the top of the rankings since the report was launched 
in 2004. 
The Gunn Report for Media is the industry standard for evaluating media 
creativity, ranking agencies according to their performance in the top 
industry awards shows around the world. Most importantly, it recognizes the 
vital role media agencies play in today's highly competitive and fragmented 
communications landscape. 
The rankings reflect a point system based on awards won in more than 50 annual 
award competitions worldwide.  With 367 points, OMD easily bested 
second-ranked Starcom-Mediavest (Publicis) with 326 points and third-ranked 
Mindshare (WPP) with 319 points. 
OMD's top ranking reflected recognition earned in 2013 competitions  by 
agencies from every region  all across its network, select examples of which 
include: OMD Australia, named Media Agency of the Year in Cannes for its 
McDonald's work;  OMD Cairo's "Vodafone Fakka" (Vodafone); OMD China's  "Bring 
Happiness Home" (PepsiCo); OMD Denmark's  "Coin Offers Coins for Clicks" 
(McDonald's); OMD Dominican Republic's "Gastronomic Heritage" (Rica Milk); OMD 
Hong Kong's  "I'm Amazing" (McDonald's); OMD Lebanon's "A Heritage Worth 
Review" (Dewar's); OMD Spain's "Free WiFi" (McDonald's); OMD Russia's "A Ring 
to Bring Them Closer" ( the Ronald McDonald Foundation); OMD UK's  "Mariachi 
Christmas campaign" (PepsiCo/Doritos);  and OMD USA's "Call of Duty Modern 
Warfare" (Activision) and "Who's Got an Agent" (State Farm). 
Elsewhere in the 2013 Gunn Report, OMD clients McDonald's, Vodafone and Pepsi 
were recognized for being among the most awarded advertisers of the year. 
"Gunn editor Isabelle Musnik says it best in her introduction to the 2013 
report: each year, the Gunn Report proves that creativity, innovation and 
efficiency go together," says Mainardo de Nardis, President and CEO, OMD 
Worldwide. "We're incredibly proud that for eight consecutive rankings, the 
work of OMD agencies all over the world has been the penultimate proof point 
for that claim, exemplifying the belief that the future of the industry lies 
in innovation." 
OMD Worldwide ( is a leading global media communications agency, 
with more than 10,000 employees across 100 countries serving the world's 
high-profile brands.  OMD provides a range of services globally including 
communications strategy, media planning and buying, digital execution, content 
creation, entertainment marketing, sponsorship and brand analytics.  OMD is 
recognized for its global footprint, strategic integration and creative 
innovation. It has been acknowledged as Most Creative Media Agency by The Gunn 
Report for an unprecedented eight consecutive times; Adweek Global Media 
Agency of the Year for 2008, 2009, 2011 and 2013; and 2002, 2005, 2009 and 
2011 Media Agency of the Year by Advertising Age. 
OMD Worldwide is a unit of Omnicom Media Group, the media services division of 
Omnicom Group Inc. (NYSE: OMC).

SOURCE  OMD Worldwide 
Isabelle Gauvry, 917-435-6457, 
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CO: OMD Worldwide
ST: New York
-0- Feb/27/2014 14:31 GMT
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