Gunn Report for Media Names OMD Worldwide Most Creative Media Agency for
Eighth Consecutive Ranking
NEW YORK, Feb. 27, 2014 /CNW/ - For the eighth consecutive time, Omnicom
Media Group Agency OMD Worldwide has been named the world's most creative
media agency by the Gunn Report for Media, maintaining the exclusive lock
the agency has held at the top of the rankings since the report was launched
The Gunn Report for Media is the industry standard for evaluating media
creativity, ranking agencies according to their performance in the top
industry awards shows around the world. Most importantly, it recognizes the
vital role media agencies play in today's highly competitive and fragmented
The rankings reflect a point system based on awards won in more than 50 annual
award competitions worldwide. With 367 points, OMD easily bested
second-ranked Starcom-Mediavest (Publicis) with 326 points and third-ranked
Mindshare (WPP) with 319 points.
OMD's top ranking reflected recognition earned in 2013 competitions by
agencies from every region all across its network, select examples of which
include: OMD Australia, named Media Agency of the Year in Cannes for its
McDonald's work; OMD Cairo's "Vodafone Fakka" (Vodafone); OMD China's "Bring
Happiness Home" (PepsiCo); OMD Denmark's "Coin Offers Coins for Clicks"
(McDonald's); OMD Dominican Republic's "Gastronomic Heritage" (Rica Milk); OMD
Hong Kong's "I'm Amazing" (McDonald's); OMD Lebanon's "A Heritage Worth
Review" (Dewar's); OMD Spain's "Free WiFi" (McDonald's); OMD Russia's "A Ring
to Bring Them Closer" ( the Ronald McDonald Foundation); OMD UK's "Mariachi
Christmas campaign" (PepsiCo/Doritos); and OMD USA's "Call of Duty Modern
Warfare" (Activision) and "Who's Got an Agent" (State Farm).
Elsewhere in the 2013 Gunn Report, OMD clients McDonald's, Vodafone and Pepsi
were recognized for being among the most awarded advertisers of the year.
"Gunn editor Isabelle Musnik says it best in her introduction to the 2013
report: each year, the Gunn Report proves that creativity, innovation and
efficiency go together," says Mainardo de Nardis, President and CEO, OMD
Worldwide. "We're incredibly proud that for eight consecutive rankings, the
work of OMD agencies all over the world has been the penultimate proof point
for that claim, exemplifying the belief that the future of the industry lies
ABOUT OMD WORLDWIDE
OMD Worldwide (www.omd.com) is a leading global media communications agency,
with more than 10,000 employees across 100 countries serving the world's
high-profile brands. OMD provides a range of services globally including
communications strategy, media planning and buying, digital execution, content
creation, entertainment marketing, sponsorship and brand analytics. OMD is
recognized for its global footprint, strategic integration and creative
innovation. It has been acknowledged as Most Creative Media Agency by The Gunn
Report for an unprecedented eight consecutive times; Adweek Global Media
Agency of the Year for 2008, 2009, 2011 and 2013; and 2002, 2005, 2009 and
2011 Media Agency of the Year by Advertising Age.
OMD Worldwide is a unit of Omnicom Media Group, the media services division of
Omnicom Group Inc. (NYSE: OMC).
SOURCE OMD Worldwide
Isabelle Gauvry, 917-435-6457, firstname.lastname@example.org
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CO: OMD Worldwide
ST: New York
-0- Feb/27/2014 14:31 GMT
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