Cardenas Marketing Network Brings in Prominent Hispanic Advertising Creative
Former Lopez Negrete Communications Creative Director Joshua Eagle
Patron Joins Leading Hispanic Experiential and Live Events Firm
Cardenas Marketing Network; Patron Will Work to Elevate CMN's
Creative Services and to Broaden and Expand the Firm's Integrated
CHICAGO, IL -- (Marketwired) -- 02/27/14 -- Cardenas Marketing
Network (CMN), the nation's leading Hispanic experiential marketing
and live entertainment agency, announces the hiring of Joshua Eagle
PatrÃ³n as the agency's new executive creative director. PatrÃ³n, a
former creative director at leading Hispanic advertising agency,
Lopez Negrete Communications, and Al Punto advertising, is an
experienced and highly respected creative director with a long and
successful track record in Hispanic and mainstream marketing.
PatrÃ³n is widely recognized for his unconventional, hyper-creative
and "humanistic" approach.
"I am a cultural architect using creativity as my tool to help brands
shape their own culture and engineer it for the various audiences
they serve," Joshua said. His specialties include Creative
Development, Concepts, Integrated Marketing, Experiential,
Hispanic/Multicultural Marketing, Direct Marketing, Promotions,
Digital, Art Direction, Production and Editing.
"Ever increasing diversity of products mean increasing targeting of
audiences," PatrÃ³n says. "There are more niche products serving niche
markets. As competitors come in to take away market share, savvy
brands react by finding new ways to regain lost niches and acquire
new ones. The Hispanic market is the ultimate 'niche market' and one
that is evolving rapidly, and in the process, is transforming the
PatrÃ³n predicts the "The Amazon effect" will deeply permeate the
entire advertising and marketing industry. "Amazon collects data on
buyers' shopping habits and then it makes buy suggestions
anticipating what the customer would want to buy. That is no longer
passive marketing. The advertiser is now active in the buying
process," Joshua asserts.
"CMN is thrilled to welcome Joshua to lead our entire approach to
creative, to review where we are today and to consider potential
strategic changes to our approach and possibl
y to look into other
areas of business we could be target," said CMN President/CEO Henry
Cardenas. "Joshua is one of the most respected creative directors in
the Hispanic advertising industry. We welcome his leadership and
presence. We know that our agency will be refreshed and invigorated
with Joshua onboard."
While at Lopez Negrete, Joshua's responsibilities included creating
and implementing integrated, multi-channel campaigns for Verizon,
Bank of America, Starbucks, Dr Pepper and Seven Up. He led a
memorable and highly successful campaign targeting Hispanic
Millennials featuring Cuban-American pop singer Pitbull. The
integrated effort included digital, print, POS, and TV.
Prior to that, Joshua compiled a remarkable business development
streak at Al Punto advertising. Joshua led a team that presented and
won nine out of nine business pitches for the agency. Clients
included Kia Motors America, Time Warner, Daisy Brands, Robbins
Brothers, Universal Studios, Farmer John, Sempra Energy, and OC Fair.
PatrÃ³n's honors and awards include Regional, National and
International awards such as Addy's, NY Festivals, One show's,
Caracol de Plata and Ogilvy awards.
Joshua holds a BAFA degree in Art from the University of Southern
About Cardenas Marketing Network
Cardenas Marketing Network is a multicultural experiential marketing
agency that connects consumers and brands through their passion
points of music, sports, family, friends and cultural pride.
The award-winning agency has been recognized by Event Marketer's Top
Agency "It List," Chief Marketer's "Promo 100" and Crain's Chicago
Business "Fast 50" among others for its service to such clients as
Anheuser-Busch InBev, Diageo, H&R Block, Johnson & Johnson,
McDonald's and Sherwin-Williams. To learn more please visit:
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