NBC Sports Group and Churchill Downs Reach Landmark 10-Year Kentucky Derby Extension

NBC Sports Group and Churchill Downs Reach Landmark 10-Year Kentucky Derby
Extension

             NBC to Present the "Run for the Roses" Through 2025

    NBCSN to Televise Kentucky Oaks and Additional Programming Throughout
                                 Partnership

STAMFORD, Conn., Feb. 27, 2014 (GLOBE NEWSWIRE) -- NBC Sports Group and
Churchill Downs Incorporated (Nasdaq:CHDN) (CDI) have reached a 10-year
agreement extending NBCSG's exclusive rights to the Kentucky Derby and
Kentucky Oaks through 2025, it was announced today.

The 10-year renewal extends the partnership which began in 2001 and includes
multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks
day programming which will be televised on NBC and NBCSN and featured on NBC's
digital platforms.

"We are excited to extend our partnership with Churchill Downs for both the
iconic Kentucky Oaks and Kentucky Derby and are proud to have them as
signature elements of our Championship Season," said NBC Sports Group Chairman
Mark Lazarus. "This decade-long deal is a testament to the strength of the
relationship between Churchill Downs Incorporated and NBC Sports, and
underscores NBC's commitment to the sport of horse racing. We will continue to
utilize the wide-ranging media platforms of NBCUniversal to surround the
Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive
promotion."

"This agreement extends our relationship with NBC to 25 years and includes
what will be a very special historical moment, the 150th Kentucky Derby in
2024," said Churchill Downs Chairman and CEO Bob Evans. "We will not only
achieve our financial objectives with this deal, but we will also continue to
benefit from NBC's unique media assets and innovative perspective to help us
continue to grow the Kentucky Oaks and Kentucky Derby brands."

Utilizing NBC Sports Group's "Big Event Strategy," three of the last five
Kentucky Derby races have recorded at least 16 million viewers. NBC Sports
Group's coverage of the Kentucky Derby over the last 13 races averaged over 2
million more viewers than the previous 12 Kentucky Derby broadcasts (14.3
million vs.12.0 million, up 19 percent).

The Kentucky Derby stands as America's oldest continuously held major sporting
event; this year's 140th Run for the Roses is Saturday, May 3, 2014.

ABOUT NBC SPORTS GROUP

When the Comcast-NBCUniversal transaction was completed in January 2011, the
sports assets of the two companies combined to form NBC Sports Group, which
serves sports fans 24/7 with premier live events, insightful studio shows, and
compelling original programming. The sports media company consists of a unique
array of broadcast television, cable television, radio and digital sports
assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf
Channel, 12 NBC Sports Regional Networks, NBC Sports Radio and all of their
respective digital properties. NBC Sports Group possesses an unparalleled
collection of television rights agreements, partnering with some of the most
prestigious sports properties in the world: the International Olympic
Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR,
PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France,
French Open, Formula One, IndyCar and many more.

CONTACT: NBC Sports Group
         Dan Masonson
         (203) 356-2790
         Dan.Masonson@NBCUni.com

         Courtney Yopp Norris
         (502) 636-4564
         Courtney.Norris@kyderby.com
 
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