(The following press release from Standard Chartered was received by 
e-mail. The sender verified the statement.) 
Standard Chartered appoints Group Head of Brand and Chief Marketing Officer  
27 February 2014 – Standard Chartered has appointed Sanjeeb Chaudhuri to the 
newly created role of Group Head of Brand and Chief Marketing Officer. This 
appointment is effective 1 April 2014. 
In his new role, Sanjeeb will oversee all brand and marketing teams across the 
Group, and take overall responsibility for developing a singular, cohesive 
brand strategy. This will underline Standard Chartered’s recently announced 
re-organisation, in which the Wholesale and Consumer Banking businesses will 
integrate. As part of this, he will also spearhead a significant drive towards 
optimising Standard Chartered’s brand recognition across digital and mobile 
channels, enabling the Bank to better cater for customers who are increasingly 
living online. Sanjeeb will play a key role in helping to deepen understanding 
of Here for good, which remains the cornerstone of Standard Chartered’s brand 
Sanjeeb currently serves as the Bank’s Regional Head for South Asia and Chief 
Marketing Officer for the Consumer Bank. Since Sanjeeb joined Standard 
Chartered in 2011, he has driven the Bank’s digital and mobile marketing 
offering, launching and executing innovative approaches to reach customers and 
In Sanjeeb’s new role he will report to Tracy Clarke, Director, Compliance, 
People and Communications.  
Prior to his career with Standard Chartered Bank, Sanjeeb was CEO, Retail and 
Commercial Banking for Citicorp, Europe, Middle East and Africa, while also 
holding the role of Head, Retail Banking and Chief Marketing Officer for 
Europe, Middle East and Africa. He was also a member of the Citi CEO Leadership 
Forum, the Citi Global Digital Council and the Citi Global Advertising Council.  
Before joining Citicorp, Sanjeeb held senior marketing and general management 
positions at Procter & Gamble, Colgate-Palmolive and Unilever, across the 
healthcare, personal and household products, food and beverage categories. 
Tracy Clarke, Director, Compliance, People and Communications at Standard 
Chartered said, “Sanjeeb has been instrumental in growing our marketing 
initiatives across digital and mobile, allowing us to better reach and 
communicate with our customers. Building upon this strong foundation, Sanjeeb 
will play an essential part in integrating the brand and marketing teams from 
across our businesses, leading them to realise a more cohesive brand across all 
our channels. In driving a consistent and unified proposition, we can maximise 
the positive impact of Here for good for our employees, our clients, and the 
markets in which we operate.”  
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For further information please contact: 
Chantal Hadley
Media Relations Officer
Tel: +44 (0)20 7885 6429
Note to Editors 
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated 
for over 150 years in some of the world's most dynamic markets and earns around 
90 per cent of its income and profits in Asia, Africa and the Middle East. This 
geographic focus and commitment to developing deep relationships with clients 
and customers has driven the Bank’s growth in recent years. Standard Chartered 
PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay 
and National Stock Exchanges in India.
With 1,700 offices in 70 markets, the Group offers exciting and challenging 
international career opportunities to over 88,000 staff. It is committed to 
building a sustainable business over the long term and upholding high standards 
of corporate governance, social responsibility, environmental protection and 
employee diversity. Standard Chartered’s heritage and values are expressed in 
its brand promise, ‘Here for good’.
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