(The following press release from Standard Chartered was received by
e-mail. The sender verified the statement.)
Standard Chartered appoints Group Head of Brand and Chief Marketing Officer
27 February 2014 – Standard Chartered has appointed Sanjeeb Chaudhuri to the
newly created role of Group Head of Brand and Chief Marketing Officer. This
appointment is effective 1 April 2014.
In his new role, Sanjeeb will oversee all brand and marketing teams across the
Group, and take overall responsibility for developing a singular, cohesive
brand strategy. This will underline Standard Chartered’s recently announced
re-organisation, in which the Wholesale and Consumer Banking businesses will
integrate. As part of this, he will also spearhead a significant drive towards
optimising Standard Chartered’s brand recognition across digital and mobile
channels, enabling the Bank to better cater for customers who are increasingly
living online. Sanjeeb will play a key role in helping to deepen understanding
of Here for good, which remains the cornerstone of Standard Chartered’s brand
Sanjeeb currently serves as the Bank’s Regional Head for South Asia and Chief
Marketing Officer for the Consumer Bank. Since Sanjeeb joined Standard
Chartered in 2011, he has driven the Bank’s digital and mobile marketing
offering, launching and executing innovative approaches to reach customers and
In Sanjeeb’s new role he will report to Tracy Clarke, Director, Compliance,
People and Communications.
Prior to his career with Standard Chartered Bank, Sanjeeb was CEO, Retail and
Commercial Banking for Citicorp, Europe, Middle East and Africa, while also
holding the role of Head, Retail Banking and Chief Marketing Officer for
Europe, Middle East and Africa. He was also a member of the Citi CEO Leadership
Forum, the Citi Global Digital Council and the Citi Global Advertising Council.
Before joining Citicorp, Sanjeeb held senior marketing and general management
positions at Procter & Gamble, Colgate-Palmolive and Unilever, across the
healthcare, personal and household products, food and beverage categories.
Tracy Clarke, Director, Compliance, People and Communications at Standard
Chartered said, “Sanjeeb has been instrumental in growing our marketing
initiatives across digital and mobile, allowing us to better reach and
communicate with our customers. Building upon this strong foundation, Sanjeeb
will play an essential part in integrating the brand and marketing teams from
across our businesses, leading them to realise a more cohesive brand across all
our channels. In driving a consistent and unified proposition, we can maximise
the positive impact of Here for good for our employees, our clients, and the
markets in which we operate.”
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Tel: +44 (0)20 7885 6429
Note to Editors
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered is a leading international banking group. It has operated
for over 150 years in some of the world's most dynamic markets and earns around
90 per cent of its income and profits in Asia, Africa and the Middle East. This
geographic focus and commitment to developing deep relationships with clients
and customers has driven the Bank’s growth in recent years. Standard Chartered
PLC is listed on the London and Hong Kong stock exchanges as well as the Bombay
and National Stock Exchanges in India.
With 1,700 offices in 70 markets, the Group offers exciting and challenging
international career opportunities to over 88,000 staff. It is committed to
building a sustainable business over the long term and upholding high standards
of corporate governance, social responsibility, environmental protection and
employee diversity. Standard Chartered’s heritage and values are expressed in
its brand promise, ‘Here for good’.
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