Macy's Raised $2.3 Million For Go Red For Women® In The Fight Against Heart
Disease This February
NEW YORK, Feb. 27, 2014
NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Macy's, the American Heart
Association's founding national sponsor of Go Red For Women, announced today
that it raised $2.3 million for the movement this February. In support of
National Heart Month which ends this week, more than 1.1 million customers
nationwide purchased a Red Dress pin for $2, with 100 percent of the proceeds
benefiting Go Red For Women. Every dollar raised through Macy's Red Dress pin
sales directly benefits the community where it was purchased to help fight
heart disease on the local level.
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"Macy's customers and employees have shown that this cause is important to
them through their dedicated support of Go Red For Women over the past 10
years," said Martine Reardon, Macy's Chief Marketing Officer. "While we are
very encouraged by the tremendous progress being made, we know there is still
work to be done to create lasting impact in the movement for women's heart
health. Macy's is proud of its role in helping to contribute $2.3 million to
Go Red For Women this February to continue their important work in the ongoing
fight against heart disease."
Now in its 10^th year as the founding national sponsor of Go Red For Women,
Macy's has proudly raised more than $48 million through the generosity and
commitment of Macy's associates and customers, which has helped to fund
women's heart health research and education by the American Heart Association.
For 10 years, women have been fighting heart disease individually and together
with the AHA's Go Red For Women movement, and as a result the AHA's Go Red For
Women indicates that more than 627,000 women's lives have been saved.
According to the American Heart Association, awareness that heart disease is
the number one killer of women has increased 23 percent during Go Red For
Women's first ten years, and conversely, deaths from cardiovascular disease
have decreased by 34 percent . The AHA attributes these positive advancements
to a myriad of influences and organizations, including research, education and
awareness brought by the Go Red For Women movement that has been supported by
Macy's through financial contributions, in-store programs, external events,
merchandise initiatives and more over the past decade.
This February, Macy's annual Wear Red Sale and Red Dress pin sale, along with
a collection of exclusive red dresses by Calvin Klein, Kensie, and XOXO
collectively benefited Go Red For Women. Additionally, Go Red Total Makeover
events in select markets nationwide allowed Macy's to engage their customers
in fighting a cause that affects women and men across the county.
Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers, employees and Macy's Foundation, Macy's helps strengthen
communities by supporting local and national charities giving more than $70
million each year to help make a difference in the lives of our customers.
For Macy's media materials, including images and contacts, please visit our
online pressroom at macys.com/pressroom.
About Go Red For Women
The American Heart Association's Go Red For Women movement has been impacting
the health of women for 10 years. More than 627,000 women's lives have been
saved, but the fight is far from over. Now is the time to shout louder, stand
stronger and demand change. It's time to come together in a movement that is
not just FOR women, buy BY women. It's time for women to Go Red. Visit
GoRedForWomen.org for more information or call 1.888.MY.HEART. The American
Heart Association's Go Red For Women movement is nationally sponsored by
Macy's with additional support from our cause supporters.
SOURCE American Heart Association and Macy's
Contact: Holly Thomas, 646.429.5250 / Holly.Thomas@macys.com; Julie Strider
Fukami, 646.429.5213 / Julie.Striderfukami@macys.com
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