Cogent Communications Launches New Channel Partner Program; Strengthens
Indirect Sales Channel
WASHINGTON, Feb. 26, 2014
WASHINGTON, Feb. 26, 2014 /PRNewswire/ --Cogent Communications Group, Inc.
(NASDAQ: CCOI) today announced that it is launching a new Channel Partner
Program that will focus on relationships with national telecommunications
master agents. Cogent sees substantial value in supplementing its direct sales
efforts through the channel, recognizing that many enterprise customers
purchase their Internet access and Ethernet transport through a trusted
advisor such as a value-added reseller (VAR) or Agent.
Cogent Communications Logo.
"Cogent will methodically roll out its channel program beginning with 4-5
master agents in 2014," said Mike Kopp, Director of Partner Channel at Cogent.
"Our goal is to build a solid foundation for the channel with competitive
compensation and a simple contract, as well as rules of engagement and
procedures that make sense. Cogent's product portfolio is not complicated,
making it easy to do business with us."
Cogent is investing in the channel with dedicated resources that will assist
partners from quote to close, including a new partner portal and a dedicated,
experienced team to run the program. The initial beta launch will include two
notable master agents, WTG and AB&T Telecom.
"As a long-standing, top-performing Cogent agent, we are elated with the new
experienced, channel-friendly leadership, compensation and evergreen
structure. We expect to truly define success with a leader in 'big bandwidth'
for our Agent & VAR partner arsenal," said Vince Bradley, CEO of WTG.
"Exciting times are ahead for all of us as cloud computing is now so
prevalent. Speed will be extremely important as cloud-based services continue
to grow. With Cogent's excellent backbone ranking, they will help us get there
faster and within budget."
"Cogent is recognized as a disruptive price and performance leader in high
speed bandwidth and that fits well with the demanding price sensitivity of our
VAR and Agent channel customers," said Emmet Tydings, President of AB&T
Telecom. "AB&T is familiar with and confident in the seasoned channel sales
team that is launching the new Cogent Channel Partner Program, and we are
psyched to be a part of it."
About Cogent Communications
Cogent Communications (NASDAQ: CCOI) is a multinational, Tier 1
facilities-based ISP, consistently ranked as one of the top five Internet
backbone networks in the world. Cogent specializes in providing businesses
with high speed Internet access, Ethernet transport and colocation services.
Cogent's facilities-based, all-optical IP network provides services in over
180 markets globally.
Since its inception, Cogent has unleashed the benefits of IP technology,
building one of the largest and highest capacity IP networks in the world.
This network enables Cogent to offer large bandwidth connections at highly
competitive prices. Cogent also offers superior customer support by virtue of
its end-to-end control of service delivery and network monitoring.
Cogent Communications is headquartered at 1015 31st Street, NW, Washington,
D.C. 20007. For more information, visit www.cogentco.com. Cogent
Communications can be reached in the United States at (202) 295-4200 or via
email at email@example.com.
Information in this release may involve expectations, beliefs, plans,
intentions or strategies regarding the future. These forward-looking
statements involve risks and uncertainties. All forward-looking statements
included in this release are based upon information available to Cogent
Communications Group, Inc. as of the date of the release, and we assume no
obligation to update any such forward-looking statement. The statements in
this release are not guarantees of future performance and actual results could
differ materially from our current expectations. Numerous factors could cause
or contribute to such differences. Some of the factors and risks associated
with our business are discussed in Cogent's registration statements filed with
the Securities and Exchange Commission and in its other reports filed from
time to time with the SEC.
SOURCE Cogent Communications Group, Inc.
Contact: For Public Relations: Travis Wachter, + 1 (202) 295-4217,
firstname.lastname@example.org; For Investor Relations: + 1 (202) 295-4212,
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