Ethan Anderson Joins Sanuk As Global Vice President Of Marketing
Active Lifestyle Footwear and Apparel Expert to Spearhead Marketing Efforts
and Brand Growth
IRVINE, Calif., Feb. 26, 2014
IRVINE, Calif., Feb. 26, 2014 /PRNewswire/ --Sanuk, a division of Deckers
Outdoor Corporation (NASDAQ: DECK), today announced that industry leader Ethan
Anderson has joined Sanuk as Global Vice President of Marketing. He brings
more than 20 years of expertise in driving strategic brand growth for modern
lifestyle and cutting edge apparel, accessories and footwear. Anderson most
recently served as Executive Vice President, Global Creative Director at
Volcom, where he executed 360-degree integrated campaigns for the lifestyle
and youth culture brand. At Sanuk, Anderson will be a key member of the
executive team, helping to further expand the brand's footprint through global
marketing efforts. He joins an already strong leadership team, including Jeff
Fitzhugh, VP of Sales and Trisha Hegg, Global Director of Product.
"We are very excited to have Ethan join the Sanuk family. We couldn't find a
better candidate to lead our global marketing efforts in the US and help drive
them in key emerging markets, including Japan and Brazil. His extensive
background in successfully maximizing creative strategy for a highly nuanced
global action sports lifestyle brand through digital, social and retail makes
him a perfect fit for Sanuk," said Jake Brandman, Sanuk President. "Sanuk has
grown tremendously over the past few years and Ethan will help to leverage the
strengths of the brand to expand distribution and build exposure to new
consumer segments, while continuing to appeal to our core audience."
Anderson joins Sanuk with a successful track record of proven brand growth and
creative market-leading initiatives. During his tenure at Volcom, he was
responsible for spearheading brand strategy and managing all creative
direction, including developing unique campaigns, which drove revenue
increases. Prior to Volcom, Anderson started his career at Surfer
Publications. He earned a Bachelor of Arts degree in graphic design from San
Diego State University.
"I have watched Sanuk grow since its inception and have always admired the
brand's unique spirit and sensibility," said Anderson. "Sanuk has evolved
into a world-class lifestyle brand with a loyal consumer base and unique
cultural connection. Sanuk offers a compelling story with terrific growth
potential and I look forward to working with the global teams to further
enrich the brand experience and contribute to the Company's success."
Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear
Product of the Year, Sanuk makes creatively inspired and distinctively
designed footwear.Taking its name from the Thai word for fun, the brand is
best known for its signature style the Sidewalk Surfers, with patented tab
construction, and inventive foot beds, such as its Yoga Mat and Beer Cozy
sandals for men and women. Founded by Southern California native and surfer
Jeff Kelley, Sanuk sponsors aspectrum of premier brand ambassadors, including
surfer/musician Donavon Frankenreiter surfers Malia Manuel and Dave Rastovich
and rock climbers Chris Sharma and Sierra Blaire-Coyle. Since being acquired
by Deckers Outdoor Corporation in 2011, Sanuk has opened three company-owned
stores and its products are now distributed in nearly 70 countries worldwide.
Smile...Pass It On! For more information on Sanuk, please visit www.sanuk.com.
AboutDeckers Outdoor Corporation
Deckers Outdoor Corporation is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for both
everyday casual lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®,
MOZO®, and HOKA ONE ONE®. Deckers Outdoor products are sold in more than 50
countries and territories through select department and specialty stores, 117
Company-owned and operated retail stores, and select online stores, including
Company-owned websites. Deckers Outdoor has a 40-year history of building
niche footwear brands into lifestyle market leaders attracting millions of
loyal consumers globally. For more information, please visit www.deckers.com.
Find Sanuk Online:
Contact: Mikaela Liboro
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