Edy's® Outshine® Introduces First National Line of Fruit and Vegetable Frozen
Edy's Launches New "Fruit and Veggie" Bars Line That Combines Fruits and
Vegetables in a Frozen Snack
OAKLAND, Calif., Feb. 26, 2014
OAKLAND, Calif., Feb. 26, 2014 /PRNewswire/ --The Edy's Outshine fruit bars
brand is launching the first national line of frozen fruit bars that combines
fruit and vegetable ingredients. The line, called "Fruit and Veggie bars,"
features five new innovative flavors, including: Blueberry Medley, Tangerine
Carrot, Apple and Greens, Peach Mango Medley and Strawberry Rhubarb. The new
line also includes a 12-count multi-pack featuring Strawberry Rhubarb,
Tangerine Carrot and Blueberry Medley.
"We wanted to add a unique twist to our namesake fruit bars with fruit and
vegetable combinations in delicious, complementary flavors," said Kerry
Hopkins, Outshine Brand Manager. "By adding vegetables to our recipes in this
new line, we have created distinct flavor profiles that are a tasty way to
include vegetables in your diet."
The new Fruit and Veggie bars line offers a refreshing fruit and vegetable
frozen snack that rejuvenates with every bite. At 35-60 calories each, Fruit
and Veggie bars contain at least 25% vegetables from purees and juices, so
consumers can feel good knowing they're enjoying a healthy snack. The line
consists of the following refreshing flavors:
oBlueberry Medley, which contains puree or juice from beets, blueberries,
pears, apples, and sweet potatoes, and is an excellent source of Vitamin
oTangerine Carrot, which contains puree or juice from apples, carrots,
pears, tangerines, and pumpkins, and is an excellent source of Vitamins A,
C and K.
oApple and Greens, which contains puree or juice from pumpkins, mangoes,
pineapples, apples, bananas and kiwis, and kale and spinach, and is an
excellent source of Vitamin C, as well as a good source of Vitamins A and
oPeach Mango Medley, which contains puree or juice from peaches, pears,
sweet potatoes, carrots, mangoes and butternut squash, and is an excellent
source of Vitamin C, as well as a good source of Vitamins A and E.
oStrawberry Rhubarb, which contains puree or juice from pears, apples,
strawberries, pumpkins, rhubarb, cranberries, carrots, and beets, and is
an excellent source of Vitamin C.
"Our consumers 'shine brighter' in every aspect of their lives, so we are
thrilled to help them rejuvenate themselves with a wholesome snack that
includes real fruit and vegetables in every bite," said Hopkins.
Edy's Outshine Fruit and Veggie bars will be available nationwide starting in
February 2014 for $4.39 per box, which includes six 2.5 oz. bars. The
Strawberry Rhubarb, Tangerine Carrot and Blueberry Medley Multi-Pack includes
twelve 1.5 oz. bars per box, also at $4.39.
In 2013, the Edy's parent brand rebranded to the Edy's Outshine brand and
launched two new lines: Coconut Waters™ bars, which are the first national
coconut water-based frozen fruit bars available in retail; and the Limited
Edition Seasonal Picks line, which includes seasonal flavors that are inspired
by the farmer's market.
In addition to the new lines, the Outshine brand includes existing Edy's Fruit
Bars favorites, such as Creamy Coconut, Grape, Lemon, Lime, Mango, Peach,
Pineapple, Pomegranate, Raspberry, Strawberry and Tangerine; Multi-packs
include Grape, Cherry, and Tangerine; and Lime, Strawberry, and Wildberry; and
No Sugar Added multi-packs include Black Cherry, Strawberry-Kiwi, and Mixed
Berry; and Strawberry, Tangerine and Raspberry.
To find out more about Edy's Outshine fruit bars, visit
*Marketed as Dreyer's Outshine^® fruit bars in the West.
About Nestle Dreyer's Ice Cream Company
Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by
Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and
wellness company. Nestle Dreyer's Ice Cream Company manufactures, markets and
distributes a full spectrum of ice cream and frozen snacks. The company's
premium products are marketed under the Dreyer's brand name throughout the
Western states and Texas, and under the Edy's^® brand name throughout the
remainder of the United States. Brands manufactured or distributed in the
United States include Dreyer's/Edy's^® Grand, Slow Churned^®, Dibs^®,
Outshine®, Nestle Crunch^®, Drumstick^®, Butterfinger^®, Toll House^®,
Push-Up^®, Frosty Paws^®, Eskimo Pie^®, Skinny Cow^® and Haagen-Dazs^®.
Internationally, the Dreyer's brand extends to select markets in the Far East
and the Edy's brand extends to the Caribbean and South America. For more
information on the company, please visit www.dreyersinc.com.
In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.
About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for
seventeen consecutive years, Nestle provides quality brands that bring flavor
to life every day. From nutritious meals with LEAN CUISINE® to baking
traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient,
and nutritious food and beverages that make good living possible. That's what
"Nestle. Good Food, Good Life" is all about. Nestle USA, with 2013 sales of
$10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's
largest food company with a commitment to Nutrition, Health & Wellness — with
2013 sales of $99 billion. For product news and information, visit
Nestleusa.com or Facebook.com/NestleUSA.
Nestle Dreyer's Ice Cream
SOURCE Edy’s Outshine
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