unite4:good and Variety Announce Robert De Niro as Creative Commitment in Film Award Recipient and Andy Samberg as

unite4:good and Variety Announce Robert De Niro as Creative Commitment in Film 
Award Recipient and Andy Samberg as
"unite4:humanity" Host 
Oscar(R) Award-Winning Actor Robert De Niro to Be Honored and Emmy(R)
and Golden Globe(R) Award-Winning Comedian Andy Samberg to Host
unite4:humanity Event and Receive Award 
LOS ANGELES, CA -- (Marketwired) -- 02/26/14 --  unite4:good
(www.unite4good.org), the global movement for humanity and Variety
announce Robert De Niro as the recipient of the Creative Commitment
in Film Award and Andy Samberg as the host of the first ever
unite4:humanity event to be held at the Sony Pictures Studios in
Culver City, CA on Thursday, February 27.  
Andy Samberg will serve as the master of ceremonies during the
inspirational evening as the entertainment industry's brightest stars
and some of the world's most influential leaders in media, politics,
business and philanthropy, along with everyday heroes are recognized
and honored. Johnnie Walker(R), a brand committed to personal
progress, will also honor host Andy Samberg with the "Keep Walking
Award" to toast the comedian's great accomplishments and the
potential that lies ahead as he takes his next step. 
Robert De Niro (Creative Commitment in Film) joins the following list
of honorees: Julia Louis-Dreyfus (Creative Commitment in Television),
Selena Gomez (Young Humanitarian), Alicia Keys (Music Visionary),
Philomena Lee (Everyday Hero), Demi Lovato (Young Luminary), Martin
Scorsese (Variety Creative Conscience) and President of Clear Channel
Entertainment Enterprises John Sykes (Media Social Visionary). Five
everyday heroes will also receive the Inspiration Award for their
philanthropic work in local communities in the areas of Arts, Animal
Welfare, Environment, Health and Human Services and Youth
Development.  
Special guests will also be on hand to present awards and include
Forest Whitaker, Robert F. Kennedy Jr. presenting to Julia
Louis-Dreyfus, William H. Macy presenting to Selena Gomez, Jada
Pinkett Smith presenting to Alicia Keys, Eva Longoria presenting to
Demi Lovato, Steve Coogan presenting to Philomena Lee and Wilmer
Valderrama will present to the Inspiration Award recipients.  
The exclusive event is proudly sponsored by Clear Channel Media and
Entertainment and iHeartR
adio, Crystal Light, drab Foundation,  Get
CUBED(TM), Gillette, Johnnie Walker(R), JustGreen(R), Macy's,
Moroccanoil(R) and Sony DADC New Media Solutions. 
Clear Channel Media and Entertainment, the leading media company in
America with a greater reach in the U.S. than any other radio or
television outlet, has committed to help extend the unite4:good
message beyond this event with a commitment of on-air and digital
media scheduled to run throughout 2014 across Clear Channel's 840
radio stations. The on-air public service message will help further
amplify unite4:good's mission of promoting positivity, inspiring
charitable engagement and empowering acts of kindness and service in
order to create a positive shift in our global society and encourage
Clear Channel's listeners to pledge their support.  
Crystal Light Liquid is a guilt-free, zero-calorie liquid drink mix
that combines the vibrant flavors of Crystal Light with the
convenience and portability of on-the-go beverages. Guests will enjoy
refreshing signature cocktails while toasting and celebrating their
tiny wins - the little steps taken every day on the path to a better
you. Join the conversation on social media and share your personal
successes by using the hashtag, #tinywin.  
Also supporting the event is the drab Foundation, which was founded
by Ladislav Drab and the Drab family. The Drab Foundation provides
assistance to families in need, is engaged in health prevention for
children and enables a higher standard of living for the elderly
around the globe.  
Get CUBED(TM) is a mobile-first tool dedicated to the creative
empowerment of people and ideas via a three-dimensional cube-based
platform and accompanying mobile app. The company will create and
maintain unite4:humanity cubes for the event that will allow anyone
to donate to the cause via their mobile devices. 
Gillette will help guests put their best face forward with a classic
Hollywood-style "Leading Man" barbershop backstage, complete with
ultra-premium Fusion ProGlide razors, prep, and post-shave product.
The Gillette charity wheel will also be available for a spin,
ultimately determining which of the night's charities receive a
special donation. And finally, live from the red carpet will be the
first-ever Gillette Leading Man Cam, capturing up-close-and-personal
the well-groomed faces of Hollywood's leading men.  
Johnnie Walker Scotch whisky presents "Gold for Good," where guests
are invited to sign limited edition bottles of Johnnie Walker Gold
Label Reserve for charity. Additionally, Johnnie Walker reminds you
to take the next step, responsibly. 
JustGreen(R), proud to be the official Green Energy and Green
Lifestyle partner of unite4:good kicks off its efforts at the
unite4:humanity event. Behind-the-scenes, the evening's carbon
footprint will be neutralized or "greened" thanks to JustGreen. The
good work doesn't stop there; for every additional $4 contributed to
an eligible charity, JustGreen will match its value in carbon offsets
to ensure that unite4:good's carbon footprint is "greened" for the
entire year. Together we can all help stop global warming and act
with a green conscience. 
Giving back the community is a deeply cherished value at Macy's,
resulting in more than $70 million to charities last year through the
generosity of customers, associates and the Macy's Foundation. In
support of unite4:humanity, Macy's will activate a Pay-it-Forward
program featuring Macy's gift cards and a call to action in support
of the community.  
Synonymous with red carpet style, leading professional hair care
brand Moroccanoil will be backstage providing celebrity guests with
beauty touch-ups featuring the brand's luxurious, oil-infused
products. Meanwhile, during arrivals, Moroccanoil Global Artistic
Director, Antonio Corral Calero, will be welcoming VIP's and
reporting live on the season's hottest hair trends. 
 Sony DADC New
Media Solutions, a global provider of digital marketing and immersive
fan experiences for the media & entertainment industry, will help
promote acts of kindness and social good by driving brand awareness
and social marketing activation for unite4:humanity websites.  
Variety, with partner Univision, will be launching their new Spanish
language entertainment site, Variety Latino, at the event with
exclusive coverage from backstage and the after-party, taking place
at Fig & Olive and hosted by Wilmer Valderrama. 
The evening will commence with a cocktail party featuring a special
performance by YouTube phenomenon Lindsey Stirling and DJ set from
Daisy O'Dell, followed by the award ceremony's opening act
TellAvision, the first-of-its-kind live performance art group.
Additionally, the evening will feature a musical set from Demi Lovato
and Alicia Keys will take to the stage to conclude the night with an
inspirational special performance for all event honorees and
attendees. 
For more information, please visit unite4good.org. 
 Please join the
conversation online and vote for a nominee at:
http://www.unite4good.org/inspiration-awards
 Please join the
conversation online at Facebook: facebook.com/unite4good.org and 
Twitter: @unite4good using hashtags #U4Gunite4humanity #unite4good. 
About unite4:good
 unite4:good is a revolutionary glo
bal movement
that will establish a new standard whereby acts of kindness and
service become so valued and celebrated that everyone chooses to make
them a part of their daily life. Through empowering action, creating
new programs, and uniting both individuals and organizations in
innovative ways -- we will inspire positive and lasting change on a
global scale. unite4:good will encourage everyone to inspire,
empower, share and love. www.unite4good.org 
About Variety
 Variety and Variety.com provide the industry with the
most comprehensive coverage of film, television and the digital
space. With respected and experienced news reporters in Los Angeles,
New York and around the world, Variety marries its historic coverage
of the entertainment business with a recently revamped website and
weekly print magazine offering readers the in-depth news coverage
needed to remain competitive in the ever-changing entertainment
industry. The Variety Group -- Variety, Variety.com, Variety Insight,
LA 411, NY 411 -- is owned by Variety Media, LLC, a division of
Penske Media Corporation.  
About Variety Latino
 Variety Latino is a groundbreaking
entertainment news brand created through a partnership between
Univision Communications, Inc. (UCI), the leading media company
serving Hispanic America through its newly created in-house Digital
Studio, La Fabrica UCI, and Variety Media LLC, a subsidiary of Penske
Media Corporation and the world's premier provider of entertainment
news. Launched in February 2014, Variety Latino combines Variety's
unequaled access to inside information on the world of entertainment
and Univision's unique understanding of the Hispanic consumer to
bring U.S. Hispanics unprecedented coverage of the global
entertainment industry through original Spanish-language
multiplatform content available through its exclusive digital
publication www.VarietyLatino.com as well as across Univision's
digital platforms, television networks, and local stations. 
About Clear Channel 
 About CC Media Holdings, Inc./Clear Channel
Communications, Inc.
 CC Media Holdings, Inc. (OTCBB: CCMO), the
parent company of Clear Channel Communications, is one of the leading
global media and entertainment companies specializing in radio,
digital, outdoor, mobile, live events, and on-demand entertainment
and information services for local communities and providing premier
opportunities for advertisers. 
About Clear Channel Media and Entertainment
 With 243 million monthly
listeners in the U.S., Clear Channel Media and Entertainment has the
largest reach of any radio or television outlet in America. Clear
Channel Media and Entertainment serves 150 markets through 840 owned
radio stations, and the company's radio stations and content can be
heard on AM/FM, HD digital radio, satellite radio, on the Internet at
iHeartRadio.com and on the company's radio station websites, on the
iHeartRadio mobile app, in enhanced auto dashes, on iPads and
smartphones, and used via navigation systems. iHeartRadio, Clear
Channel's digital radio platform, is the No. 1 all-in-one digital
audio service with over 300 million downloads; it reached its first
20 million registered users faster than any digital service in
Internet history. 
The company's operations include radio broadcasting, online and
mobile services and products, live concerts and events, syndication,
music research services and independent media representation. Clear
Channel Media & Entertainment is a division of CC Media Holdings,
Inc. (OTCBB: CCMO), a leading global media and entertainment company. 
Like us on Facebook at facebook.com/iHeartRadio
 Follow us on Twitter
at twitter.com/iHeartRadio 
About Crystal Light
 With most flavors containing between 0 and 5
calories per serving, Crystal Light drink mixes offer artificially
sweetened, great-tasting beverage options in powder and liquid forms.
Crystal Light is available in a variety of refreshing flavors and
convenient forms, including both on-the-go, single-serve packets,
multi-serve pitcher packs. Crystal Light could be an excellent
beverage option for people living with diabetes, because many flavors
contain 4 grams or less carbohydrate per serving and are considered a
FREE exchange. For more information about Crystal Light, connect with
Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow
us on Twitter @CrystalLight (www.Twitter.com/CrystalLight). 
About Get CUBED(TM)
 The Get CUBED(TM) mobile-first platform is
designed to instigate creativity and empowerment in today's
mobile-first world. The platform allows users to present complex and
contextual concepts in a clear and simple manner using an audaciously
simple three-dimensional cube as their canvas. Emphasizing clarity
over clutter, Get CUBED hyper-focuses on organizing the central forms
of human expression -audio, video, images and text- with creative
integration of digital content into a single compelling platform.
Whether it's providing e-commerce for small businesses, or a tip jar
for non-profits and thumbloggers(TM) alike, Get CUBED(TM) is a
three-dimensional protest against mobile mediocracy. Look for the Get
CUBED app in the Apple App Store and Google Play Store this spring. 
About Gillette 
 For over 110 years, Gillette has delivered precision
technology and unrivaled product performance - improving the lives of
over 800 million men around the world. From shaving and body
grooming, to skin care and sweat protection, Gillette offers a wide
variety of products including razors, shave prep (gels, foams and
creams), skin care, after shaves, antiperspirants, deodorants and
body wash. For more information and the latest news on Gillette,
visit http://www.gillette.com/. To see our full selection of
products, visit http://www.gillette.com/en/us/shop-now.aspx. 
About Johnnie Walker(R) Scotch Whisky 
 Johnnie Walker is the world's
number-one selling Scotch whisky brand, representing the concept of
personal progress for the many people who enjoy it in more than 200
countries worldwide, just as it did to John Walker, who founded the
business in 1820. A combination of consumer insight, determination
and commercial astuteness enabled three pioneering generations of
Walkers to grow a small grocery store into an international Scotch
whisky business selling stylish, globally recognized brands that
today define the Scotch whisky category. Johnnie Walker reminds you
to please drink responsibly. 
About JustGreen(R)
 As the designated Official Green Energy and Green
Lifestyle Sponsor for the unite4:good organization, Just Green will
provide carbon offsets to neutralize the carbon footprint of the
Unite 4 Humanity Event. JustGreen is Just Energy Group's green energy
initiative that can help us all work towards a cleaner planet by
pursuing renewable and sustainable energy solutions that support
green projects across North America. The company's JustGreen
Lifestyle products provide consumers and businesses with the ability
to help them reduce the environmental impact of their everyday energy
use through carbon offsets and renewable energy credits. Visit
www.justgreencommunity.com and http://www.believe-in-green.com to
learn more. Also, find us on Facebook and follow us on Twitter. 
About Macy's
 Macy's, the largest retail brand of Macy's, Inc. (NYSE:
M), delivers fashion and affordable luxury to customers at
approximately 800 
locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online store
at macys.com. Via its stores, e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home.
Macy's is known for such epic events as Macy's 4th of July
Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State Street
in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for
visitors. Building on a more than 150-year tradition, and with the
collective support of customers, employees and Macy's Foundation,
Macy's helps strengthen communities by supporting local and national
charities giving more than $70 million each year to help make a
difference in the lives of our customers. For Macy's media materials,
including images and contacts, please visit our online pressroom at
macys.com/pressroom.  
About Moroccanoil(R)
 Moroccanoil(R) offers innovative, easy-to-use,
performance-driven formulas that dramatically transform all hair
types resulting in beautiful, healthy, natural-looking hair. As the
pioneer of an all-new oil treatment hair care category,
Moroccanoil(R) has quickly become a runaway hit among fashion and
beauty insiders and has generated a devoted following among top
stylists and their A-list celebrity clients. Launched seven years
ago, Moroccanoil(R) products are now available in 50 countries around
the globe. Famed for its weightless, residue-free quality,
Moroccanoil(R)'s extensive line of luxury hair care products
addresses the needs of all hair types and features a proprietary
advanced blend of the finest ingredients to deliver optimal
performance and dramatic results. Moroccanoil(R) products are
available at fine salons and spas nationwide. For more information,
please visit www.moroccanoil.com 
About Sony DADC New Media Solutions
 Sony DADC New Media Solutions
provides complete digital supply chain solutions to power a new era
of media consumption. Major film studios, broadcasters, music labels,
game companies, software providers, and other content providers rely
on us for innovative technology to keep pace with rapidly evolving
consumer demand and emerging multichannel distribution models. Our
market insight, proven expertise across both physical and digital
media, and strategic partnerships throughout the industry enable us
to provide unmatched end-to-end services that deliver the speed,
efficiency, and quality required by today's digital media businesses
and the audiences they serve. For more information, please visit
newmedia.sonydadc.com. 
MEDIA CONTACTS: 
For: unite4:good 
Shaila Arora 
Shaila@arorapr.com
310.717.8255 
For: unite4:humanity
PMK--BNC
Jennifer Kearney
Jennifer.kearney@pmkbnc.com
310.854.4789 
 
 
Press spacebar to pause and continue. Press esc to stop.