Hyundai Motor America and Minacs Marketing Solutions Receive Stevie Award for
Outstanding Sales and Customer Service
Hyundai Hope On Wheels Charity Program Honored
FOUNTAIN VALLEY, Calif., Feb. 26, 2014
FOUNTAIN VALLEY, Calif., Feb. 26, 2014 /PRNewswire/ -- Hyundai Motor America
and Minacs Marketing Solutions, a division of Aditya Birla Minacs, have
received a silver 2014 Stevie^® Award for Sales and Customer Service. These
awards recognize the achievements of call center, customer service, and sales
professionals worldwide. Hyundai and Minacs' Hyundai Hope On Wheels^® campaign
was honored in the Sales Achievement Category for the Outbound Marketing
Program of the Year, besting four other finalists for the silver medal.
Through Hyundai dealership service department participation in the campaign
and a donation match from Minacs, more than $60,000 was donated to the Hope On
Wheels Foundation last year.
The Hyundai Owner Marketing program was a unique integrated marketing and
fundraising campaign on behalf of Hyundai Motor America, Hyundai Hope On
Wheels, and participating Hyundai dealer service departments throughout the
U.S. This is the first time Hyundai Service Centers were directly involved in
supporting the Hope On Wheels foundation. Minacs designed a comprehensive
service marketing initiative targeting Hyundai owners to maintain their
vehicle at a Hyundai dealership while giving back to Hyundai Hope On Wheels.
The Hyundai Owner Marketing team developed and executed the communication
strategy through touch points that included direct mail, email, text messages,
digital display advertising, and social media. Donations were also collected
via point of purchase materials at dealership service departments.
"This award reaffirms Hyundai Motor America's commitment to Hope On Wheels and
our continued work with our dealers to drive awareness around pediatric cancer
research," said Dan Kulik, senior manager, owner connect marketing, Hyundai
Motor America. "This was the first time our sales and service departments
aligned to promote this great program and Hyundai dealership participation far
exceeded our expectations."
For more information about the 2014 Stevie Awards, visit:
HYUNDAI HOPE ON WHEELS
Hyundai Hope On Wheels® is a 501(c) (3) nonprofit organization that is
committed to finding a cure for childhood cancer. Launched in 1998, Hyundai
Hope On Wheels provides grants to eligible institutions nationwide that are
pursuing life-saving research and innovative treatments for the disease.
Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America
and its more than 820 U.S. dealers. At the end of its 15th year, Hyundai Hope
On Wheels has awarded more than $72 million towards childhood cancer research
in pursuit of a cure.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 820 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by the Hyundai Assurance program, which includes
the 5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides owners of Hyundai models equipped with the
Hyundai Blue Link telematics system with proactive safety and car care
services, complimentary for three years. These services include Automatic
Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic
Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at
Hyundai Motor America on Twitter | YouTube | Facebook
SOURCE Hyundai Motor America
Contact: Miles Johnson, Hyundai Motor America, +1-714-887-2571,
+1-714-366-1048 (cell), firstname.lastname@example.org
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