Ozzie Smith Teams Up with Budweiser to Petition White House to Make MLB Opening Day a National Holiday

   Ozzie Smith Teams Up with Budweiser to Petition White House to Make MLB
                        Opening Day a National Holiday

WhiteHouse.gov Petition Submitted by Official Beer of Major League Baseball
Needs 100,000 Signatures for Administration Review

PR Newswire

ST. LOUIS, Feb. 25, 2014

ST. LOUIS, Feb. 25, 2014 /PRNewswire/ --Mr. Smith is going to Washington –
again. His goal? To rightfully honor America's National Pastime and make MLB
Opening Day a national holiday.

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Hall of Fame shortstop, Ozzie Smith, has partnered with Budweiser, the
Official Beer of Major League Baseball, to make Opening Day a holiday,
beginning with a petition launched today at WhiteHouse.gov. In order for MLB
Opening Day to be considered for a day of national observance, the petition
needs 100,000 signatures within 30 days to warrant Administration review and a
response from the White House. Baseball fans 21 and older are encouraged to
visit www.Budweiser.com/OpeningDay to join the cause before Opening Day on
Monday, March 31.

"On Opening Day, every team is in contention to win the World Series," said
Smith, renowned for starting each baseball season with a backflip on the
infield before taking his place at shortstop for the St. Louis Cardinals.
"Nothing can top that optimism, with the excitement felt at every level of
play – from the players to the most casual of baseball fans. Now let's make it
an official holiday so that everyone can join the celebration."

According to a recent survey, an estimated 22.2 million Americans, age 21 and
older, admit to having played "hooky" from work or other commitments to attend
or watch an Opening Day game, with fans 21-44 years old twice as likely as
their older counterparts to do so. The No. 1 reason given for Opening Day
being so special to fans is that it means a fresh start for their team,
followed closely by the opportunity to spend time with family and friends
watching a baseball game.

"Millions of baseball fans already consider Opening Day to be an unofficial
national holiday, so we're pleased that our longtime partner, Budweiser, along
with Hall of Famer Ozzie Smith have taken the steps to formalize it," said Tim
Brosnan, Major League Baseball Executive Vice President, Business.
"Commissioner Selig always reminds us that Opening Day brings hope and faith
to fans across the country. We know this will be a special year for Major
League Baseball and Budweiser's efforts to recognize Opening Day in this
fashion starts the season with a fitting salute."

To support the movement and drive signatures to the WhiteHouse.gov petition,
Budweiser is launching an extensive campaign, complete with an online video
series featuring Smith and digital advertising buys across such platforms as
ESPN.com and MLB.com. Anticipating that the petition will garner 100,000
signatures by Opening Day, Budweiser plans to celebrate by serving day-fresh
draught beer at most home openers in stadiums where Anheuser-Busch products
are sold. Also, as it has in years past, Budweiser, the Official Beer of MLB
and Presenting Sponsor of Opening Week, will convert more than 6 million cases
of beer to feature marks of MLB and logos of 23 of its 30 teams, available
nationwide beginning March 3.

"Budweiser and baseball have gone hand-in-hand ever since both were born in
the 1800s," said Tom Kraus, Director, Budweiser. "Budweiser has been there for
every major milestone – every record-setting event, home run and no-hitter –
making it the only brand that can authentically put forth a movement of this
magnitude. We can think of no better way to honor America's National Pastime
than by observing the day and encouraging everyone to celebrate with friends,
family and fellow baseball fans."

For more information on joining Budweiser's movement to make Opening Day a
holiday, visit www.Budweiser.com/OpeningDay. 

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company
founder Adolphus Busch set out to create the United States' first truly
national beer brand – brewed to be universally popular and transcend regional
tastes. Each batch of Budweiser follows the same family recipe used by five
generations of Busch family brewmasters. Budweiser is a medium-bodied,
flavorful, crisp and pure beer with blended layers of premium American and
European hop aromas, brewed for the perfect balance of flavor and refreshment.
Budweiser is made using time-honored methods including "kraeusening" for
natural carbonation and Beechwood aging, which results in unparalleled balance
and character. The brand celebrates great times and has used the phrase "Grab
Some Buds" in advertising since 2010.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
visit anheuser-busch.com.

Media Contact:
Jeff Grass, Budweiser
314.765.2126
jeffrey.grass@anheuser-busch.com

Jen Crichton, Weber Shandwick
314.552.6788
jcrichton@webershandwick.com

Hall of Fame shortstop Ozzie Smith has teamed up with Budweiser, the Official
Beer of Major League Baseball, to make MLB Opening Day a national holiday via
a petition to the White House. Upon receiving 100,000 signatures, the
Administration is required to respond with a decision. Fans 21 and older may
visit www.Budweiser.com/OpeningDay to join the cause.

Video: http://youtu.be/mcdMqEFKpgg
Photo: http://photos.prnewswire.com/prnh/20140225/CG71328-INFO

SOURCE Anheuser-Busch

Website: http://www.anheuser-busch.com
 
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