Ayla Networks and NXP to Demonstrate Secure Cloud Solution at the 2014 RSA Conference

Ayla Networks and NXP to Demonstrate Secure Cloud Solution at the 2014 RSA 
Solution Provides a Platform for Secure Connections for the Internet
of Things 
SUNNYVALE, CA -- (Marketwired) -- 02/25/14 --  Ayla Networks, a
leader in end-to-end cloud platforms for the Internet of Things
(IoT), today announced a secure cloud solution utilizing a secure
element processor from NXP Semiconductors N.V. (NASDAQ: NXPI), the
leading provider of secure semiconductor solutions. The combination
of their respective products offers a complete end-to-end secure
cloud solution for the Internet of Things. The demonstration utilizes
a Linux-based IoT gateway with NXP's secure element processor that
connects to the Ayla Cloud Platform, accessed by applications running
on smartphones and tablets. It will be showcased at the NXP Booth at
the RSA Security Conference in San Francisco, February 24-28, 2014.  
There is growing concern among both IoT product manufacturers and
consumers regarding security, privacy and vulnerabilities of
connected devices. A recent report from ISACA stated 92% of people
have concerns about the information collected by Internet-connected
devices. Hackers and malicious entities often scan for poor or
misconfigured security on networks. Unfortunately, the IoT explosion
has exposed a whole new world of data assets to these entities. IoT
product manufacturers are challenged with balancing the need for
hardened enterprise class security, better privacy control, stronger
authentication, and tougher encryption against their product and
development costs. 
The solution begins with Ayla's end-to-end software platform --
agents embedded in connected devices, a suite of cloud services, and
libraries for mobile apps -- that delivers multi-level security
capabilities, including authentication, authorization, access
control, encryption, over the air patch updates and end-to-end policy
management. By incorporating NXP's secure hardware components --
secure hardened microcontrollers, secure root key storage, and near
field communication (NFC) hardware components -- the solution offers
best-in-class protection against threats that target key extraction
from embedded systems. 
"Securing the Internet of Things is complex and requires a complete,
multi-layered approach," said Dave Friedman, Chief Executive Officer
and Co-Founder for Ayla Networks. "Our solution with provides our
customers with flexible levels of security needed to appropriately
protect their assets. It's well suited for applications that range
from consumer accessories, building automation, industrial control,
and medical devices, spanning a range of security requirements." 
Most first generation IoT connected devices lack the robust,
built-in, multi-layered security capabilities that are necessary to
shut-down the potential vulnerabilities and privacy concerns
thwarting IoT market potential and applicability into broad market
segments where strong security is a must-have requirement.
Manufacturers building IoT connected devices can now turn to this
solution, which offers the highest in end-to-end security protection. 
"NXP's global leadership in secure solutions positions us well to
meet the security needs of IoT applications," said Jack Ogawa, Senior
Director of Marketing, Americas for NXP. "By using NXP's secure
element processors, cloud service providers such as Ayla can offer
flexible, comprehensive solutions for secure connections and access." 
About Ayla Networks  
Ayla was founded to address the massive changes that are needed to
connect "things" to the Internet. The company has developed an
end-to-end platform that allows manufacturers and service providers
to turn home controls, HVAC, appliances, lighting and other everyday
products into intelligent devices that can collect information, be
managed remotely, and perform tasks automatically on behalf of
consumers and businesses. Headquartered in Sunnyvale, Calif., the
company has partnered with major electronics manufacturers, leading
venture capital firms and investors who share the vision. Find out
more at www.aylanetworks.com 
About NXP Semiconductors  
NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable
secure connections for a smarter world. Building on its expertise in
High Performance Mixed Signal electronics, NXP is driving innovation
in the automotive, identification and mobile industries, and in
application areas including wireless infrastructure, lighting,
healthcare, industrial, consumer tech and computing. NXP has
operations in more than 25 countries, and posted revenue of $4.82
billion in 2013. Find out more at www.nxp.com. 
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Press Contact
Eastwick Communications on behalf of Ayla Networks 
Joe Kilmer
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