Ayla Networks and NXP to Demonstrate Secure Cloud Solution at the 2014 RSA Conference

Ayla Networks and NXP to Demonstrate Secure Cloud Solution at the 2014 RSA  Conference  Solution Provides a Platform for Secure Connections for the Internet of Things  SUNNYVALE, CA -- (Marketwired) -- 02/25/14 --  Ayla Networks, a leader in end-to-end cloud platforms for the Internet of Things (IoT), today announced a secure cloud solution utilizing a secure element processor from NXP Semiconductors N.V. (NASDAQ: NXPI), the leading provider of secure semiconductor solutions. The combination of their respective products offers a complete end-to-end secure cloud solution for the Internet of Things. The demonstration utilizes a Linux-based IoT gateway with NXP's secure element processor that connects to the Ayla Cloud Platform, accessed by applications running on smartphones and tablets. It will be showcased at the NXP Booth at the RSA Security Conference in San Francisco, February 24-28, 2014.   There is growing concern among both IoT product manufacturers and consumers regarding security, privacy and vulnerabilities of connected devices. A recent report from ISACA stated 92% of people have concerns about the information collected by Internet-connected devices. Hackers and malicious entities often scan for poor or misconfigured security on networks. Unfortunately, the IoT explosion has exposed a whole new world of data assets to these entities. IoT product manufacturers are challenged with balancing the need for hardened enterprise class security, better privacy control, stronger authentication, and tougher encryption against their product and development costs.  The solution begins with Ayla's end-to-end software platform -- agents embedded in connected devices, a suite of cloud services, and libraries for mobile apps -- that delivers multi-level security capabilities, including authentication, authorization, access control, encryption, over the air patch updates and end-to-end policy management. By incorporating NXP's secure hardware components -- secure hardened microcontrollers, secure root key storage, and near field communication (NFC) hardware components -- the solution offers best-in-class protection against threats that target key extraction from embedded systems.  "Securing the Internet of Things is complex and requires a complete, multi-layered approach," said Dave Friedman, Chief Executive Officer and Co-Founder for Ayla Networks. "Our solution with provides our customers with flexible levels of security needed to appropriately protect their assets. It's well suited for applications that range from consumer accessories, building automation, industrial control, and medical devices, spanning a range of security requirements."  Most first generation IoT connected devices lack the robust, built-in, multi-layered security capabilities that are necessary to shut-down the potential vulnerabilities and privacy concerns thwarting IoT market potential and applicability into broad market segments where strong security is a must-have requirement. Manufacturers building IoT connected devices can now turn to this solution, which offers the highest in end-to-end security protection.  "NXP's global leadership in secure solutions positions us well to meet the security needs of IoT applications," said Jack Ogawa, Senior Director of Marketing, Americas for NXP. "By using NXP's secure element processors, cloud service providers such as Ayla can offer flexible, comprehensive solutions for secure connections and access."  About Ayla Networks   Ayla was founded to address the massive changes that are needed to connect "things" to the Internet. The company has developed an end-to-end platform that allows manufacturers and service providers to turn home controls, HVAC, appliances, lighting and other everyday products into intelligent devices that can collect information, be managed remotely, and perform tasks automatically on behalf of consumers and businesses. Headquartered in Sunnyvale, Calif., the company has partnered with major electronics manufacturers, leading venture capital firms and investors who share the vision. Find out more at www.aylanetworks.com  About NXP Semiconductors   NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure connections for a smarter world. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion in 2013. Find out more at www.nxp.com.  Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2527104  Embedded Video Available:  http://www2.marketwire.com/mw/frame_mw?attachid=2527106  Press Contact Eastwick Communications on behalf of Ayla Networks  Joe Kilmer 408.470.4854 joe@eastwick.com     
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