Advanced VP9 Decoder Now Available for Imagination's PowerVR Series6 GPUs

Advanced VP9 Decoder Now Available for Imagination's PowerVR Series6 GPUs

OpenCL-Based Solution Offers Low-Power, Full Frame Rate Performance for
YouTube Video on Mobile Devices and Beyond

Imagination Technologies (IMG.L) announces that an advanced GPU accelerated
VP9 software decoder for its industry-leading PowerVR Series6 Rogue graphics
processors (GPUs) is available from Imagination's strategic partner

Developed in partnership with Google, the OpenCL-based decoder supports
playback of YouTube video at 1080p, 30fps, providing a low-power solution for
HD video on devices such as mobile devices, tablets, connected TVs and other
products. With this new decoder, existing products with PowerVR Series6 GPUs
can now play VP9 generated content.

VP9 is a high-performance codec that compresses video files and streams to
approximately half the size of previous generation encoding technologies,
making it ideal for addressing HD and 4K video. Part of the Google-sponsored
WebM open web media project, VP9 will be used for YouTube and Google Hangouts
as well as other web-based video applications.

Says Peter McGuinness, director of multimedia technology marketing,
Imagination: "GPU compute is ideal for fast-response support of emerging video
standards ahead of their availability in hardware. This new software decoding
solution for VP9 empowers our licensees and their OEM customers who want to
support VP9 video content on existing PowerVR enabled devices. Imagination
fully supports VP9 and the WebM project, offering our customers and end users
a choice of leading video codecs."

With the new VP9 decoder for PowerVR GPUs, compute-intensive tasks are
offloaded from the CPU to the GPU, leading to significantly overall lower
power consumption. The use of OpenCL enables customers to optimize the VP9
decoder for their specific platform, thereby ensuring the highest performance,
judder-free playback, all while maximizing battery life. VP9 accelerated
decode on the PowerVR GPU offers customers a short-term solution to augment
the capabilities of their current hardware video decoders. Customers using the
industry's leading video IP solution, the PowerVR video decoder family also
benefit from a unified software stack.

Says Matt Frost, senior business product manager, WebM Project, Google:
"Imagination's popular PowerVR GPUs combined with VP9 offer high definition
video from YouTube and video conferencing from Google Hangouts, with as little
as half the bandwidth currently used. Imagination is helping to propel the
industry forward by joining the VP9 partner ecosystem."

Demonstration at Mobile World Congress

In its booth number 6E30 at Mobile World Congress, Imagination will
demonstrate the YouTube video player running hardware-accelerated VP9 video
content on a PowerVR GPU. Mobile World Congress is being held February 24-28
in Barcelona, Spain.


The VP9 decoder for PowerVR Series6 GPUs is available now from Imagination
partner MulticoreWare. Contact for more information.
For more information on PowerVR IP, contact Imagination at

About PowerVR graphics

Imagination's PowerVR graphics technologies are the de facto standard for
mobile and embedded graphics. The PowerVR Rogue architecture is designed to
support the features of the latest graphics APIs including OpenGL ES 1.1/2/3.0
and beyond, OpenGL 3.x/4.x, and designed for full WHQL-compliant DirectX 9/10,
with certain family members extending their capabilities to DirectX 11.1
functionality. PowerVR Rogue GPUs deliver full support for all popular and
emerging GPU compute APIs including OpenCL 1.x and Renderscript, delivering an
optimal balance of performance versus power consumption for mobile and
embedded devices.

About Imagination Technologies

Imagination is a global technology leader whose products touch the lives of
billions of people throughout the world. The company's broad range of silicon
IP (intellectual property) includes the key multimedia, communications and
general purpose processors needed to create the SoCs (Systems on Chips) that
power all mobile, consumer, automotive, enterprise, infrastructure, IoT and
embedded electronics. These are complemented by its unique software and cloud
IP and system solution focus, enabling its licensees and partners get to
market quickly by creating and leveraging highly differentiated SoC platforms.
Imagination's licensees include many of the world's leading semiconductor
manufacturers, network operators and OEMs/ODMs who are creating some of the
world's most iconic and disruptive products. See:

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CONTACT: Imagination Technologies' Press Contacts:
         UK:  David Harold  +44 (0)1923 260 511
         USA:  Jen Bernier-Santarini  +1 408-530-5178

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