MTN Group Selects Flytxt Platform for Real-time Decisioning

         MTN Group Selects Flytxt Platform for Real-time Decisioning

  PR Newswire

  THIRUVANANTHAPURAM, India, February 25, 2014

THIRUVANANTHAPURAM, India, February 25, 2014 /PRNewswire/ --

Flytxt , the big data solution provider for Communication Service Providers
(CSPs), today announced its group-level agreement with MTN, the largest
telecom group in Africa. The CSP will deploy Flytxt's real-time, on-trigger
decisioning and customer engagement solution across its group operations.

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MTN, having recently won the prestigious Africa Com awards for Most Innovative
Service, has always been in the forefront of bringing the latest technology
and services for its subscribers.

"We constantly strive to improve the lives of our customers and communities by
providing them with a distinct customer experience. Flytxt's technology will
enable us to further our goal of giving our customers a unique experience and
help us engage in an informed interaction with millions of subscribers in
real-time," says Pieter Verkade, Group Chief Commercial Officer, MTN.

Flytxt's on-trigger decisioning and engagement solution will enable MTN to
respond to subscribers' actions and their needs instantaneously. The CSP can
detect meaningful customer-initiated events across the network and trigger
contextually relevant actions in real-time, thereby, enhancing customer
experience as well as CSP revenues.

Dr. Vinod Vasudevan, CEO, Flytxt, says, "This engagement with MTN group is a
significant milestone in the application of real-time stream analysis
technologies at a CSP. We look forward to supporting MTN's innovative
initiatives with our real-time decisioning platform to improve customer
engagement and revenue enhancement." 

Flytxt has signed up with over 50 CSPs, serving more than 500 million
subscribers across APAC and EMEA, for its big data analytics-powered customer
experience, revenue management and insight monetization. 

About Flytxt

Flytxt is a leading provider of Big Data Analytics solutions that enable
CSPs to derive measurable economic value from subscriber data. The company
offers customer experience and revenue management solutions as well as
consultancy services to help CSP run campaigns for increasing revenue,
reducing churn and enhancing loyalty. Flytxt's closed loop integrated
real-time marketing platform has been selected by leading CSPs across APAC and
EMEA, and has generated over $350 million incremental revenue for them till

The company has won many industry awards like NASSCOM Emerge 50 league of 10,
Aegis Graham Bell Award, BID International Quality Award, Red Herring Asia 100
and IEEE Cloud Computing Challenge. With its headquarters in the Netherlands,
corporate office in Dubai and global delivery centers at Trivandrum and Mumbai
in India, the company hasits presence in New Delhi, Lagos, Nairobi, Kuala
Lumpur and London. For more information about Flytxt, visit .

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator,
connecting subscribers in 22 countries in Africa, Asia and the Middle East.
The MTN Group is listed on the JSE Securities Exchange in South Africa under
the share code: "MTN". As of 30 September 2013, MTN recorded 203.8 million
subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon,
Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia,
Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan,
South Sudan, Swaziland, Syria, Uganda, Yemen and Zambia.

Primary Media Contact: Gargi Basu, , +91-471-3081753
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