Dominate The Decisive Moment, Again: The Nikon D4S HD-SLR Is The Formidable Fusion Of Speed And Accuracy

 Dominate The Decisive Moment, Again: The Nikon D4S HD-SLR Is The Formidable
                         Fusion Of Speed And Accuracy

Nikon's Flagship D-SLR is the Evolution of a Masterpiece, Reinforcing Nikon as
the Choice of Pro Photographers and Multimedia Creators

PR Newswire

MELVILLE, N.Y., Feb. 25, 2014

MELVILLE, N.Y., Feb. 25, 2014 /PRNewswire/ --Announced today, the new Nikon
D4S establishes itself as the premier HD-SLR available to professionals;
unrivaled with its combination of incredible speed, accuracy, low-light
performance and exceptional image fidelity. Designed for the most demanding
photographers and multimedia professionals in the world, the Nikon D4S
improves upon the revered D4 to give users enhanced image and video quality,
improved autofocus (AF), faster performance during and after capture in
addition to an astonishing ISO range.

Nikon's D series of flagship cameras continues to push the boundaries of
professional image quality, speed and features. The newly developed
16.2-megapixel FX-format sensor works in conjunction with the new EXPEED 4
image processing engine to deliver new levels of still and HD video quality
and performance. A new Group AF function and overall improvements build upon
Nikon's proven 51-point AF system, while the camera breaks convention with an
ISO range that goes to an incredible 409,600 ISO (Hi-4) for maximum
versatility in nearly any lighting condition. Overall speed and response is
also enhanced, capturing full resolution at an astounding 11 frames-per-second
(fps) with auto focus and auto exposure (AE), while benefiting from an overall
30% increase in processing power.

"By announcing the development of the new Nikon D4S earlier this year, Nikon
has been able to work openly with professional photographers in the field to
hone the cameras' core capabilities into an unparalleled tool that makes
otherwise impossible images a reality," said Masahiro Horie, Director of
Marketing and Planning, Nikon Inc. "The challenges of today's professional
multimedia photographer go beyond simply capturing amazing content. After the
shutter clicks, the workflow enhancements that the D4S provides will give
Nikon users an obvious edge in the stands, the studio, on the sidelines or in
the field."

Extreme Speed and Accuracy Give the Edge in the Field
Whether shooting extreme action sports or elusive wildlife, the Nikon D4S has
been engineered to be the ultimate combination of speed and accuracy, giving
photographers the power to capture even the fastest moving, unpredictable
subjects with confidence and control. The proven Multi-CAM 3500 FX AF sensor
module's thoroughly recalibrated AF algorithms quickly zero in on its intended
target— no matter how near, far, or abruptly a subject appears in the frame.
Additionally, the D4S includes a new innovative Group AF mode. When selected,
this mode utilizes five AF points to provide increased stability while
tracking subjects, and enhanced accuracy by reducing instances of background
focus. In situations where the background is bright with strong contrasting
colors, photographers can now feel more confident, knowing that small, distant
and fast-moving objects can be rendered sharper, faster and more frequently.
Nikon's AF Lock-on technology is also upgraded, shortening time in reverting
from focus interruptions, such as a referee running into the frame.

Hundredths of a second can make the difference when capturing the decisive
shot that graces the front page, the double-truck spread, or the client's
mantel. With this in mind, the Nikon D4S also improves tracking on high-speed
continuous shooting at a blazing fast 11 fps, with continuous AF/AE. Because
missing the shot is just not an option, Nikon's EXPEED 4 plays an integral
role in the D4S' seemingly instantaneous response and swift performance, while
enhancing energy efficiency. The camera now features a processing time that is
a full 30% faster, in addition to a 200-shot buffer (JPEG) at full resolution
at the maximum continuous mode.

As a proven flagship for the world's most demanding photographers, the D4S
retains the features that made its predecessor the professional's choice in
the first place. The Nikon D4S HD-SLR aligns 15 cross-type sensors in the
center to detect contrast data in both vertical and horizontal planes. In
addition to detecting each AF-NIKKOR lens with an aperture of f/5.6 or lower,
the camera also utilizes nine cross-type sensors that are fully functional
when using compatible NIKKOR lenses and a teleconverter with a combined
aperture value up to f/8, a great advantage to those photographing sports and
wildlife from extreme distances.

The Advantage of Superior Image Quality
At the core of the Nikon D4S is a newly developed 16.2-megapixel FX-format
CMOS Sensor (36 x 23.9mm), engineered to deliver an immersive dynamic range,
with exceptionally low noise. This newly developed image sensor works in
tandem with the latest generation of Nikon's powerful image processing engine,
dubbed EXPEED 4, to bolster image quality, color and sharpness in both stills
and video. The benefits of EXPEED 4 go well beyond high-speed image processing
to provide evolved real time noise reduction, along with depth and clarity
gradation rendering. The resulting images exhibit a wide tonal range, with
true and faithful colors.

Thanks in part to the new EXPEED 4 processing engine, the Nikon D4S now
shatters the perception of what's possible with available light photography,
giving users a native ISO range from 100-25,600 expandable from 50 ISO (Lo-1)
to a staggering 409,600 ISO (Hi-4). This amazing ISO range rewrites the
rulebook for available-light shooting, and is especially useful for
professional sports shooters, photojournalists, as well as military and law
enforcement agencies. The powerful EXPEED 4 image-processing engine
incorporates an entirely new algorithm for even higher ISO noise reduction and
color fidelity, resulting in an enhanced overall sharpness and clarity without
sacrificing subtle textures and luminous details. The enhanced ISO is also a
major advantage for other professionals including wedding and portrait
photographers, who can now confidently capture the darkest reception, a
candlelit ceremony, or create crisp studio portraits with flawless fidelity.

Other advanced Nikon technologies also contribute to the superior image
quality of the Nikon D4S, including a new enhanced standard Picture Control
tone curve that gives greater depth and clearer color rendition, especially on
skin tones. For additional versatility, users have the ability to toggle Face
Detect AF on or off while shooting through the viewfinder, and white balance
calculation has been further refined for accuracy, while spot white balance is
employed for easier presetting with more options.

Nikon's exclusive 91,000-pixel RGB 3D Color Matrix Metering III system returns
on the D4S to help capture true-to-life colors while solving the most
challenging exposures, from sun-lit snow to stadium lighting. The system works
by meticulously analyzing the variables within each scene and recognizing
factors such as color and brightness values with unprecedented exactness. This
data is then interpreted and compared against the camera's on-board database
to implement various settings, resulting in vibrant images with faithful color
reproduction and balanced exposure.

Faster Workflow During and After Capture
While shooting speed and response matter in the moment, workflow speed has
become increasingly important in a more competitive landscape. The D4S
delivers upon the need for that speed with features that are engineered for
today's professional:

  oNew RAW SIZE S files: In addition to shooting JPEG, full size RAW (NEF)
    and TIFF files, the Nikon D4S also has a new file setting to enhance
    workflow, RAW SIZE S. This setting allows for shooting 12-bit uncompressed
    Nikon NEF files that are approximately half the size (2464 x 1640) of
    standard uncompressed RAW files and are more easily manageable—speeding up
    the entire workflow process.
  oFaster transfer rate: When connected via LAN, users can now transmit files
    using Gigabit Ethernet (1000 Base-T LAN). This significant decrease in
    transfer times means more time to shoot, and less time transmitting files.
  oImproved battery life: Despite its processing power, the D4S is
    remarkably power-efficient. With the addition of a new EN-EL18a
    Lithium-Ion battery, the D4S can easily outlast the action with up 3,020
    (CIPA rating) shots in single mode and 5,960 shots (Nikon testing) in
    continuous mode.
  oDual card slots: The D4S uses both CF cards as well as the super-fast XQD
    card format to achieve the fastest possible transfer and write times.

Video Features Fit for the Modern Production Environment
With an increase in potent processing power, the D4S ups the ante when it
comes to multimedia workflow and content capture. A versatile tool on location
or on set, the D4S offers enhanced video quality and video-friendly features,
in a compact and lightweight HD-SLR form factor. In addition to the innovative
video attributes from the D4, the D4S offers the following new features:

  oFull HD video in variable frame rates: Users have the choice of various
    resolutions and frame rates, including a new 1080/60p option for increased
    flexibility in post. Users can also shoot at 1080 30p or a cinematic 24p,
    as well as various other NTSC and PAL frame rates and resolutions. By
    utilizing the B-Frame data compression method, users can record H.264 /
    MPEG-4 AVC format video with unmatched integrity for up to 29:59 minutes
    per clip.
  oSelectable image area: Users now have the ability to select an image area
    in Live View mode to match the glass or shooting style. To best suit the
    scene, FX, DX (1.5x) and 2.7x cropping is available.
  oExpanded ISO range for video and auto ISO control: D4S' FX-format image
    sensor and EXPEED 4 work hand-in-hand to render a natural transition
    between bright and dark scenes, all while delivering rich tones, sharp
    edges and minimized noise, even at high ISOs. The D-Movie mode has a  wide
    standard ISO range — from 200 to 25,600 to shoot in nearly any lighting.
    Furthermore, the ISO can be pushed up to an ISO 409,600 (Hi-4) equivalent.
    Additionally, D4S lets you maintain manual exposure for controlled shutter
    speeds and aperture settings while the camera automatically dictates the
    ISO maximum sensitivity from 400 to Hi-4. For assignments with dramatic
    shifts in lighting, this can be a remarkably useful tool.
  oUncompressed 1080 60p: For the purest video quality, the D4S allows direct
    output of uncompressed files via HDMI. Output can be recorded to an
    optional outboard digital video recorder, making for an efficient editing
  oManual control: Like the D4 HD-SLR, D4S offers full manual control when
    shooting video for maximum creative versatility.
  oSimultaneous recording: When recording to an external digital recorder via
    HDMI, the D4S can now simultaneously write to the CF or XQD card. This
    function is ideal for creating backups and recording while live-streaming
  oImproved sound: The range of audio frequency is now selectable, with
    options such as Wide Range and Voice Range. Wind noise reduction and audio
    levels can be changed during recording.
  oSmoother exposure transition during time-lapse and interval-time shooting:
    Creating breathtaking time-lapse movies is even easier with the D4S. The
    camera renders exposure transitions with unprecedented smoothness. Such
    scenes have been difficult to capture in manual or auto exposure mode, but
    now users can apply an auto exposure to achieve professional-grade
    time-lapse and interval-time shooting.
  oNIKKOR lens compatibility:The highest caliber optics are vital to
    creating HD images and Nikon is the world leader in optics manufacturing
    with a legacy spanning more than 80 years. Nikon has a vast NIKKOR lens
    system, with more than 80 lenses including 65 FX-format lenses with a
    variety of focal lengths and features, including VR vibration reduction.

Pro Grade Construction and Controls
As a flagship camera for professionals, the D4S is engineered to excel in the
world's toughest environments, while giving pros the features needed to get
the shot. The shutter has been tested to 400,000 cycles, and the camera
chassis is constructed of lightweight and durable magnesium alloy.
Additionally, the camera is sealed and gasketed from moisture, dust and
electromagnetic interference to resist the elements.

While shooting, users will appreciate a slightly modified control layout and
ergonomics for faster and more comfortable shooting. Subtle changes increase
grip and comfort, making the camera easier to hold for a wider range of hand
sizes and more comfortable during prolonged use. Photographers will also
benefit from composing through a bright viewfinder with 100% coverage. The D4S
also features a newly designed mirror-moving mechanism, which uniformly and
effectively absorbs mirror slap to minimize viewfinder blackout time. Even at
11 fps, this innovation makes it easier to track a fast subject through the
optical viewfinder.

The wide and bright high-resolution 921k dot, 3.2-inch LCD screen of the Nikon
D4S lets users easily change menu settings, compose and review images.
Photographers have the ability to customize the color of the LCD monitor to
better match studio monitors or personal preference. Additionally, the LCD
monitor retains its auto-brightness function that automatically adjusts the
brightness of the monitor to increase visibility and conserve battery life.

Price and Availability
The Nikon D4S HD-SLR will be available March 6, 2014 for a suggested retail
price* (SRP) of $6499.95*.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

All Nikon trademarks are trademarks of Nikon Corporation.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.
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