Frito-Lay And Activision Team Up For Promotion That Lets Fans Choose And Name A Character In The Next Skylanders Game

Frito-Lay And Activision Team Up For Promotion That Lets Fans Choose And Name
                   A Character In The Next Skylanders Game

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content;
Winning Consumer Receives $100,000 Scholarship

PR Newswire

PLANO, Texas, Feb. 25, 2014

PLANO, Texas, Feb. 25, 2014 /PRNewswire/ -- PepsiCo's Frito-Lay North America
division and Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that
brings fans the ultimate way to get involved in the award-winning Skylanders®
franchise. For the first time ever, Frito-Lay and Activision are providing
fans with the unique opportunity to choose and name a new hero that will
appear in the next Skylanders game slated for release in 2014. In addition to
naming honors, the winner will receive a $100,000 scholarship. For more
details and official rules, visit


"This is the third consecutive year Frito-Lay has partnered with Activision to
bring fans a whole new way to experience Skylanders, while bringing added fun
to the snack aisle," said Ram Krishnan, vice president of marketing,
Frito-Lay. "This time around, we're taking our collaboration to a new level.
We can't wait to see all the creative names families come up with."

Between now and March 21, 2014, fans 18 years and older can visit to select one of three potential heroes they want
to see come to life in the next Skylanders game. Once their Skylanders
selection is made, contestants then submit a suggested name and a
200-character or less inspiration for the name they chose.

In May, one fan-created name for each of the three potential heroes will be
selected by a panel of judges from Activision and Frito-Lay, and announced as
finalists. Fans 13 years and older will be invited to vote online for the hero
they want to see debuted in the next Skylanders game. Later this year, the
winning hero will be revealed and the fan behind the creation of the hero's
name will be awarded a $100,000 scholarship. The winning name submission
will also become the official name for that Skylanders hero and will appear in
a variety of places such as on Skylanderspackaging and even in the

To celebrate the promotion, specially marked Frito-Lay variety packs,
available for purchase while supplies last at participating retail stores
nationwide, will include coupons for select Skylanders products and details on
the entry and voting phases of the promotion. This spring, variety packs will
include a $5 off coupon for a Skylanders SWAP Force™ Starter Pack.

Frito-Lay Classic Mix and Flavor Mix 20-count variety packs contain America's
favorite snacks in convenient one-ounce servings: including Lay's potato
chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos cheese
flavored snacks and Fritos corn chips. To unleash excitement at snack time,
Frito-Lay and Skylanders join forces to help families create fun and special
family moments.

About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about
Frito-Lay at the corporate website,, the Snack Chat
blog,, and on Twitter at

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information,
please visit

Follow PepsiCo:

  oTwitter (@PepsiCo)
  oPepsiCo Blogs
  oPepsiCo Press Releases
  oPepsiCo Multimedia
  oPepsiCo Videos

About the Skylanders® Franchise

The award-winning, $2 billion Skylanders franchise pioneered the toys-to-life
category in 2011 with the debut of Skylanders Spyro's Adventure®. The game
originated a new play pattern that seamlessly bridged physical and virtual
worlds across multiple platforms and became the top-selling kids' videogame of
the year. In October 2012, Skylanders Giants™ further evolved the genre and
added the mega-sized Giant Skylanders and LightCore® characters to the
collection of interaction figures. Skylanders Giants was awarded the
"e-Connected Toy of the Year" at the 13th Annual Toy of the Year (TOTY)
Awards. The franchise's latest innovation, Skylanders SWAP Force™, launched
in October 2013 and introduced an all new play pattern – swapability. The game
was developed by Vicarious Visions and is rated E10+ by the ESRB. For more
information, please visit: and

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide  developer, publisher and distributor of interactive
entertainment and leisure products. Activision maintains operations in the
U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland,
Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland
China, Hong Kong and the region of Taiwan. More information about Activision
and its products can be found on the company's website,

© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS SWAP FORCE,
trademarks of Activision Publishing, Inc.

SOURCE Frito-Lay North America

Contact: Alexia Allina, Frito-Lay, 972-334-5664,
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