Brightstar Corp.: MAXIS SELECTS BRIGHTSTAR TO DEVELOP NEXT-GENERATION MOBILE
DEVICE SERVICES PLATFORM
MAXIS SELECTS BRIGHTSTAR TO DEVELOP NEXT-GENERATION
MOBILE DEVICE SERVICES PLATFORM
Miami and Kuala Lumpur, Feb. 25, 2014. Brightstar Corp. today announced that
it has signed a multi-year agreement to provide Malaysia's leading mobile
network operator, Maxis, with next-generation mobile device services, which
will enable Maxis to further its leadership position in the market.
The new agreement builds on the logistics services Brightstar has provided
Maxis since 2007. Brightstar will deliver a range of supply chain services,
including logistics, strategic sourcing and device portfolio management, along
with specialized value-added services, like buy-back and trade-in and handset
insurance.Brightstar will also drive and implement an innovation roadmap for
new Maxis products.
"Being selected to integrate multiple services by an innovative market leader
like Maxis is an excellent opportunity for Brightstar," said Marcelo Claure,
CEO of Brightstar Corp. "We look forward to bringing even greater innovation
to the Malaysian marketplace, and showing how integrated services provide even
more value than standalone. The whole is greater than the sum of the parts."
The new platform will help Maxis improve device availability, optimize working
capital requirements, improve channel sales performance and combat competitive
"Brightstar has a track record of consistent supply chain performance with
Maxis and a deep understanding of our business strategy, needs and
opportunities," said Morten Lundal, CEO of Maxis Bhd. "We are confident our
partnership will allow us to further our leadership role in delivering the
best mobile experience in Malaysia."
Brightstar is the world's largest specialized wireless distributor and a
leading provider of diversified services focused on enhancing the performance
and results of the key participants in the wireless device value chain:
manufacturers, operators and retailers. For more information, please visit
Maxis Berhad is Malaysia's leading communications service provider, enabling
customers to connect and communicate anytime, anywhere and from any device. 13
million customers choose to be with us as we stand for the best coverage,
innovative solutions and excellent service.
Our high-speed network footprint is the largest in the country - enabling
every Malaysian to enjoy our extensive range of data services such as mobile
Internet browsing, social networking sites, downloading apps as well as a
portfolio of integrated mobile, fixed and enterprise solutions. This is in
addition to our voice calls, text and picture messaging services.
Beyond connecting people with our services, we are passionate about making a
positive impact to the community in which we operate in. Our Corporate
Responsibility efforts aim to develop and enrich our community, customers and
partners, creating a fun place to work and advocating environmentally friendly
For more information, please visit: maxis.com.my
# # #
Tel: +603 2330 6086
Mobile: +6012 297 5662
This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf
of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: Brightstar Corp. via Globenewswire
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