Kaplan Test Prep Introduces the First GMAT Course eBook for Kindle Fire Tablets and Kindle Reading Apps via Whispercast

  Kaplan Test Prep Introduces the First GMAT Course eBook for Kindle Fire
  Tablets and Kindle Reading Apps via Whispercast

   With Tablet Adoption Surging, the Kindle Cross-Platform Offering Allows
         Aspiring Business School Students Greater Study Flexibility

Business Wire

NEW YORK -- February 25, 2014

Kaplan Test Prep has collaborated with Amazon to bring its GMAT course book
directly to students enrolled in Kaplan courses using the cross-platform
Kindle reading apps and Kindle Fire tablets—making it the first
Kindle-compatible Kaplan GMAT course available for aspiring business school
students.Kaplan GMAT students will have the ability to study across multiple
devices—Kindle Fire and Android tablets, iPads, PCs and Macs—and take
advantage of features such as note taking, highlighting, tracking progress,
word look up, searching and syncing across Kindle reading apps and Kindle Fire
tablets. The digital offering will enable increased study flexibility for
Kaplan GMAT students.

“We are excited to be collaborating with Kaplan using Amazon’s Whispercast
technology to help deliver the first eBook GMAT course. By using Whispercast,
Kaplan is making it easy for students to access their content using the
familiar Kindle interface,” said Raghu Murthi, vice president, Kindle
Education. “Kaplan is the leader in prepping aspiring business students and
now with the Kaplan GMAT course book available on the cross-platform Kindle
reading apps and Kindle Fire tablets, these students are better able to take
advantage of the technology they already use daily and the unique features
Kindle offers—Whispersync, X-Ray, Notes and Popular Highlights.”

“Until recently, the adoption of tablets and eBooks for studying has lagged
the adoption of eBooks for leisure reading, because studying involves
engagement with the book through highlighting, note-taking and other tactile
actions,” said Lee Weiss, executive director of emerging products, Kaplan Test
Prep. “But as these functions became more user-friendly in eBook form and
device ownership continues to grow, we’re now seeing a demand for test
preparation that’s portable, comprehensive and ubiquitous. We’re thrilled to
be working with Amazon, a continual innovator and the leader in eBook
delivery, to provide students with choices that allow them to prepare for the
GMAT virtually anytime, anywhere, using the Kindle reading apps across
multiple devices.”

Kaplan Test Prep is working with Amazon to launch similar products for
students enrolled in Kaplan’s test prep courses for the GRE, LSAT, MCAT and
other high-stakes exams in the next few months via Amazon’s Whispercast
technology. Whispercast is a self-service tool for schools and businesses to
manage large deployments of Kindle devices and to support the purchase and
distribution of eBooks and documents. The content distributed using
Whispercast can be accessed across multiple platforms using the free Kindle
reading apps. Whispercast also supports the purchase and distribution of apps
from the Amazon Appstore for Kindle Fire tablets.

Usage of tablet devices for educational purposes is becoming increasingly
popular at graduate-level programs and undergraduate colleges across the
United States. Stanford medical school currently provides all of its first
year students with tablets; top-ranked University of California, Berkeley’s
Haas School of Business piloted a program for its EMBA students by giving them
all tablets this past fall; and George Washington University’s medical school
plans to give all of its entering students a tablet beginning with the class
entering this fall.

*GMAT^®is a registered trademark of the Graduate Management Admission
Council^TM. The Graduate Management Admission Council^TMdoes not endorse, and
is not affiliated with the owner or content of Kaplan Test Prep.

About Kaplan Test Prep

Kaplan Test Prep (www.kaptest.com) is a premier provider of educational and
career services for individuals, schools and businesses. Established in 1938,
Kaplan is the world leader in the test prep industry. With a comprehensive
menu of online offerings as well as a complete array of print books and
digital products, Kaplan offers preparation for more than 90 standardized
tests, including entrance exams for secondary school, college and graduate
school, as well as professional licensing exams for attorneys, physicians and
nurses. Kaplan also provides private tutoring and graduate admissions
consulting services.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the world’s best-selling and most advanced
e-reader. It features new display technology with higher contrast, the next
generation built-in light, a faster processor, the latest touch technology,
and exclusive new features designed from the ground up for readers. Kindle,
the lightest and smallest Kindle, features improved fonts and faster page
turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX
display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of
battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray
for Music, Second Screen, Prime Instant Video downloads, and the revolutionary
new Mayday button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com,
amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca,
www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.br, www.amazon.mx,
www.amazon.com.au. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management’s expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com’s financial results is included in Amazon.com’s
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Note to editors: Kaplan is a subsidiary of The Graham Holdings Company
(NYSE:GHC)

Contact:

Kaplan Test Prep
Press:
Russell Schaffer, 212-453-7538
russell.schaffer@kaplan.com
or
Twitter: @KapTestNews, @KaplanGMATPrep
 
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