C-SAM and HyperSoft to Announce the Development of NFC- and Barcode-based Coupon Services with KDDI for the Japanese Beauty

  C-SAM and HyperSoft to Announce the Development of NFC- and Barcode-based
  Coupon Services with KDDI for the Japanese Beauty Salon Market

Business Wire

BARCELONA, Spain -- February 25, 2014

C-SAM, Inc. and HyperSoft Co., Ltd. today announced the development of a new
value added service with KDDI CORPORATION for the “Salon de Wallet”
application – a mobile membership card application for the Japanese beauty
salon market. The application will allow for NFC- (near field communication)
and Barcode-based coupon redemption to acquire new customers and to facilitate
revisits of existing users to the salon.

“Salon de Wallet” has originally been developed by C-SAM and HyperSoft in
cooperation with DNP (Dai Nippon Printing Co., Ltd.) to manage multiple
membership cards of beauty salons based on barcode. Each customer’s beauty
profile and transaction history is captured, enabling salon owners to
communicate directly with each customer. Customers can view their reward point
status, make appointments, receive beauty tips, feeds for beauty, healthcare,
fashion, and gourmet, free-sampling and other lifestyle trends, and also
access an exclusive e-commerce site where they can shop at the salon.
Furthermore, they can take a picture (hair, nail and face) after the beauty
session in the salon and save it to their personalized beauty album or share
it via social networks.

The “Salon de Wallet” app is based on C-SAM’s mobile transaction platform
(MTP) and is fully integrated into HyperSoft’s POS (point-of-sale) system,
serving more than 7.5 million customers in more than 2,200 beauty salons in
Japan. For the new NFC- and Barcode-based coupon service, KDDI adds its
Trusted Service Management (TSM) solution and NFC mobile technologies.
HyperSoft will promote the coupon services to the beauty salons with C-SAM,
and DNP provides the NFC reader/writers to the beauty salons through

“We are proud that our cooperation with HyperSoft and DNP has been expanded
and with the addition of KDDI’s services will lead to a new juicy product that
will influence the beauty salon market in Japan,” said Felix Marx, Chief
Executive Officer, C-SAM. “We look forward to continuing our work to offer new
mobile solutions for the Asian and the worldwide markets.”

Hiroyuki Shinchi, Chief Executive Officer, HyperSoft, stated, “Our current
solutions ‘Salon de Net’ and ‘Salon de Wallet’ have been very strong
positioned to maintain the relationship with existing customers in the beauty
salon market. Our solutions will be more powerful by this VAS, NFC and Barcode
based coupon service, for attracting customers based on these three companies’
technologies and each strong assets in the market.”

C-SAM and DNP will showcase the NFC-based coupon demo for the “Salon de
Wallet” application at Mobile World Congress in Barcelona February 24-27, at
the DNP booth 1F21.

Earlier this week MasterCard announced it has entered into an agreement to
acquire C-SAM to speed the development and deployment of mobile wallets and
payment solutions globally. More information can be found at

About C-SAM

C-SAM, Inc. is a pioneer in secure mobile transactions technology. The company
provides turnkey services to carriers, banks, merchants, settlement networks,
healthcare providers, and large infrastructure providers. C-SAM has launched
commercial services in the US, Japan, Vietnam, India, Singapore, and Mexico.
For more information, visit http://www.c-sam.com or follow us on Twitter at

About HyperSoft

HyperSoft provides beauty salon merchants with specialized POS system,
operation management system and CRM (Customer Relations Management) for beauty
salon industry (Hair salon, Nail salon, Beauty massage and treatment, etc.).
HyperSoft has over 2,200 beauty salons and serves 7.5M salon users nationwide.
Visit http://salondewallet.com


KDDI is one of the largest mobile communication service providers in Japan,
and provides mobile communication service platform, mobile communication
devices or mobile communication services including Near Field Communications
(hereinafter referred to as “NFC”) services to customers, such as coupon,
ticketing, payment, etc.

About Dai Nippon Printing Co., Ltd. (DNP)

DNP is one of the world’s largest comprehensive printing companies, with
annual sales of 1.447 trillion yen and approximately 39,445 employees as of
March 2013. DNP’s wide range of businesses includes publication printing,
commercial printing, smart cards, business forms, network business and
electronic components. More information about DNP can be found at

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Annika Walther
+49 171 3634119
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