Ogilvy CommonHealth Worldwide's Buddy Scalera to Present for the Second
Consecutive Year at Intelligent Content Conference
PARSIPPANY, NJ -- (Marketwired) -- 02/25/14 -- Buddy Scalera, SVP of
multichannel content strategy at Ogilvy CommonHealth Worldwide
(www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather,
has once again been asked to present at the sold out, sixth annual
Intelligent Content Conference, a national marketing event to be held
February 26-28 in San Jose, CA.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(www.wpp.com). The organization houses and maintains individual
Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part
of the Ogilvy & Mather (www.ogilvy.com) network.
Mr. Scalera will deliver a solo presentation to the diverse audience
titled, "Intelligent Visual Content Strategy for Happy Marketers."
His lecture will focus on developing an effective and measurable
visual content strategy that maximizes organic traffic to a
marketer's owned, earned, and social properties. Additionally, Mr.
Scalera will participate in the "Breaking Down Barriers: Moving the
Discipline of Content Strategy Forward to Support Intelligent
Content" panel discussion.
The sixth annual Intelligent Content Conference is designed to equip
marketers with the knowledge needed to break down organizational and
technological barriers preventing them from connecting content with
those who need it. The event will showcase examples, standards,
methods, strategies, and tools needed to help organizations deliver
the right information, to the right people, at the right time, in the
right language, on any device.
For more information on the fifth annual Intelligent Content
Conference, visit: www.intelligentcontentconference.com/.
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 60
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity.
Beth Paulino or
Ogilvy CommonHealth Worldwide
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