Ericsson: Ericsson and Philips unite to brighten cities and provide mobile broadband connectivity through smart street lighting

  Ericsson: Ericsson and Philips unite to brighten cities and provide mobile
             broadband connectivity through smart street lighting

  *City populations grow by 7,500 people per hour and mobile data traffic is
    expected to grow ten times by 2019, increasing the need for sustainable
    lighting and enhanced mobile capacity and coverage in cities
  *New connected street lighting model solves two issues simultaneously:
    offering city officials an innovative way to afford next generation energy
    efficient LED lighting to meet sustainability goals, and enabling network
    operators to offer improved city-wide mobile broadband and app coverage
  *Called "Zero Site" by Ericsson, connected lighting solution integrates
    telecom equipment into light poles enabling telecom operators to improve
    mobile network performance while reducing urban clutter
  *Citizens will benefit from improved mobile network coverage for data
    communications and enhanced safety with brighter, well lit streets

Ericsson (NASDAQ:ERIC) and Royal Philips (NYSE: PHG, AEX: PHIA), the global
leader in lighting, have jointly launched an innovative new connected LED
street lighting model. The partnership solves two major issues that cities are
facing today: providing citizens with improved network performance in dense
urban areas as well as high quality, public lighting that is energy efficient.

Philips and Ericsson combine the benefits of mobile connectivity and LED
lighting in a ''lighting-as-a-service'' model for cities. It allows city
authorities to offer space within their connected lighting poles to network
service providers for mobile broadband infrastructure.

Philips will now offer cities LED street lighting that can include mobile
telecoms equipment from Ericsson. Mobile operators working with Ericsson for
mobile broadband infrastructure will be able to rent space in the poles. In
this way, mobile network operators will be able to improve data coverage and
capacity for citizens, resulting in enhanced mobile broadband services. The
model also accelerates the payback time for city infrastructure, by making the
up-front costs of installing and managing these systems more affordable, so
reducing the strain on city budgets.

Philips LED street lighting can generate energy savings of 50 to 70 percent,
with savings reaching 80 percent when coupled with smart controls - as
validated by a study conducted by The Climate Group in 12 of the world's
largest cities. The study also showed that citizens prefer the white light of
LED lighting, citing a greater sense of safety and improved visibility
compared to the orange glow of traditional high pressure sodium systems.

Ericsson President and CEO Hans Vestberg says: "This is a tremendous solution
using ICT and partnerships to address the megatrend of urbanization. City
populations are increasing at the rate of 7,500 people per hour, but our world
is not geographically expanding. Meanwhile, our ConsumerLab research shows
that internet connectivity is one of the top five factors for satisfaction in
city life. This Zero Site solution is the kind of innovation that offers a way
for people to succeed in the Networked Society."

Frans van Houten, President and CEO of Philips, says: "This new connected LED
street lighting model is another example of us bringing the Internet of Things
to life and demonstrates the capabilities of light beyond illumination. We are
offering lighting as a service that scales with a city's needs and enables
city officials to offer their citizens a more connected, energy efficient and
safer urban environment, while preserving existing budgets and resources to
improve the livability of their city."

To meet the demand for coverage and capacity, mobile operators need to
improve, densify and add many more radio cell sites in dense areas. The new
connected street light pole, designed to house Ericsson's cutting edge suite
of small cell products, offers network operators new possibilities to find the
right site location. It will also help to scale the deployment of mobile
broadband technology beyond traditional sites - a key enabler for evolving
heterogeneous networks.

Ericsson at Mobile World Congress 2014

During Mobile World Congress 2014 in Barcelona, Spain, Ericsson is showing
world-leading technology and service capabilities and innovations. We believe
that anything that benefits from a connection will be connected, and we lead
the way with solutions that drive the development in mobility, broadband and
the cloud, creating the foundation for eco-systems and transformation across
industries. We are your guide in the Networked Society.

You can find us at MWC in Hall 2, Stand 2S60. Follow us during the event using
@Ericsson and @Networked_Soc and join the discussion using #MWC14. Insights
from our experts and Networked Society evangelists are also published on our
blog during the event.


Zero site product page

Download high-resolution photos and broadcast-quality video at

About Ericsson
Ericsson is a world-leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today 40 percent of the world's mobile traffic goes through
Ericsson networks and we support customers' networks servicing more than 2.5
billion subscribers.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2013 the company's net sales were SEK 227.4 billion (USD 34.9 billion).
Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock


Ericsson Corporate Communications
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the
Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs
approximately 115,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications,
as well as male shaving and grooming and oral healthcare. News from Philips is
located at

For further information please contact:

Philips Corporate Communications
Shai Dewan
Phone: +31 620695822

Eeva Raaijmakers
Phone: +31 6 12350597

Philips and Ericsson partnership


This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf
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The issuer of this announcement warrants that they are solely responsible for
the content, accuracy and originality of the information contained therein.
Source: Ericsson via Globenewswire
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