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Films at 59 Redefines UK Audio Production With State-of-the-Art Avid S6(R) Mixing Console

Films at 59 Redefines UK Audio Production With State-of-the-Art Avid S6(R)
Mixing Console

Industry-Leading Post-Production House is the UK's First to Adopt the
Future-Ready Recording, Mixing and Editing Control Surface for the Most
Demanding Production Environments

BURLINGTON, Mass., Feb. 24, 2014 (GLOBE NEWSWIRE) -- Continuing its strong
momentum in delivering pre-eminent audio solutions, Avid® (Nasdaq:AVID) today
announced that leading post-production facility Films at 59 has become the
first customer in the UK to adopt the all-new, innovative control surface,
Avid S6®. Based in Bristol, Films at 59 provides location kit hire, workflow
support and post for a variety of independent producers and broadcasters. Its
investment in Avid S6 will see the company switch to a fully integrated Avid
content creation infrastructure, enabling it to benefit from greater
operational efficiencies and seamless, faster collaboration across its
television projects.

Post-production facilities like Films at 59 face challenges including
accelerated digitisation of the creative process, increasing competition due
to commoditised tools, and greater pressure for operational efficiency. For
example, facilities must meet clients' expectations for more deliverables,
simultaneous audio and video production, greater flexibility in creative
decision making and faster project turnarounds – all with lower budgets and
fewer resources. To meet these challenges they need professional tools that
facilitate creativity, and open, integrated workflows that can connect audio
and video professionals, and easily manage a variety of formats and
deliverables.

Gina Fucci, managing director of Films at 59 said, "With ever-decreasing
budgets, faster turnaround times, and the need for producers to find money
across territories to fund a project, we needed an agile workflow based on
open and tightly integrated solutions. With the innovative and intuitive Avid
S6 at the heart of our workflow, we can be more creative, yet less labour
intensive, enabling us to grow our business."

Films at 59's new audio production infrastructure, which combines Avid Pro
Tools® and the S6 console - the only integrated software, hardware and control
surface environment optimised to work together, has been integrated into its
existing proven and trusted Media Composer® and ISIS® shared storage video
content creation workflow.

"Through extensive testing we've found Avid solutions to be the most reliable,
while their compatibility with third-party applications and robust, high-speed
central media storage deliver significant time and cost savings," added Fucci.
"With shared storage, the ability for productions to share audio and vision,
and the flexibility to pick up a mix in any room to accommodate schedule
changes are tremendous benefits."

"Films at 59 was the first UK facility to adopt our ISIS 5000 shared storage
solution, and is once again leading the way with its investment in our S6
modular and customisable control surface," said Tim Hurrell, director of EMEA
Audio at Avid. "Avid is the proven choice for industry professionals who rely
on groundbreaking solutions to credibly solve the current and future demands
of today's challenging production environments and help them deliver higher
quality, inspiring content to consumers."

Purchased through Avid Elite reseller, Digital Garage, Films at 59 plans to
add additional Avid S6 consoles to its workflow later in 2014. The all-new S6
is designed to give audio professionals the performance needed to complete
projects faster while producing the best sounding mixes.

At BVE 2014, Stuart Dyer, operations manager at Films at 59, will be speaking
about how the facility is staying at the forefront of industry innovation by
partnering with Avid. The session takes place at 12.30pm on Wednesday 26
February on the Avid stand (J62).

About Avid

Through Avid Everywhere, Avid delivers the industry's most open, innovative
and comprehensive media platform connecting content creation with
collaboration, assetprotection, distribution and consumption for the most
listened to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, music recordings,andtelevision
shows,to live concertsand news broadcasts.Industry leading solutions
include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®.For
more information about Avid solutions and services,visit www.avid.com,
connect with Avid onFacebook,Twitter,YouTube,LinkedIn,Google+; or
subscribe toAvid Blogs.

© 2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, ISIS, Media Composer, Pro Tools, and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

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