ZTE Selects Cypress's TrueTouch Gen4 Touchscreen Solution for Flagship nubia Z5S and nubia Z5S Mini Smartphones

ZTE Selects Cypress's TrueTouch Gen4 Touchscreen Solution for Flagship nubia 
Z5S and nubia Z5S Mini Smartphones 
Gen4 Controllers Implement Convenient Easy-Wake Feature and Deliver
Robust Noise Immunity and Water Tolerance 
BARCELONA, SPAIN -- (Marketwired) -- 02/24/14 --  ZTE, the world's
fifth-leading provider of mobile phones, has selected TrueTouch(R)
Gen4 capacitive touchscreen controllers from Cypress Semiconductor
Corp. (NASDAQ: CY) for its premium brand nubia Z5S and nubia Z5S Mini
smartphones. These new, top-of-the-line phones use the Gen4 TMA463
controller to deliver superior finger tracking and sensitivity on
their dynamic multitouch touchscreen displays. The controller also
implements an easy-wake gesture for both phones, enabling users to
conveniently activate them from sleep mode with a customized gesture,
such as a double tap.  
Gen4 delivers best-in-class immunity to electrical noise from sources
such as after-market chargers and displays, and it enables leading
water tolerance. This combination provides accurate touch input and
finger tracking in environments where competing solutions experience
false and missed touches. The TrueTouch portfolio's unique features
are backed by an industry-leading portfolio of more than 100
capacitive touch sensing patents. ZTE nubia selected Cypress based on
its technical leadership, advanced features, and strong global
technical support. Cypress is demonstrating its TrueTouch touchscreen
controllers here at Mobile World Congress in Hall 2, 2E30MR at Fira
Gran Via from February 24-27, 2014. 
"Cypress's TrueTouch solution gave us the touchscreen performance and
differentiating features we wanted for the launch of our nubia brand
with the original Z5 smartphone," said Ni Fei, general manager for
the nubia brand at ZTE. "With the Gen4 controller, the Z5S and Z5S
Mini meet our same high standards for touchscreen performance, and
integrate improvements such as the easy-wake gesture for an even
better user experience." 
"We are committed to continuously innovate to help our customers
differentiate their products in the market," said Shuo Zhang, vice
president of worldwide mobile sales at Cypress. "Our dedicated
touchscreen design center in China worked closely with ZTE nubia to
provide the user experience they wanted for these impressive new
Cypress's TrueTouch Gen4 controllers deliver an array of technologies
that competing solutions cannot match. Gen4 employs Cypress's
patented DualSense(TM) technology to execute both self-capacitance
and mutual-capacitance measurements in the same device, and switch
dynamically between the two in application. This ability enables
glove tracking, passive stylus support, and face detection features,
as well as TrueTouch's unrivaled water rejection capability.
Cypress's touch-sensing portfolio is the industry's broadest and most
well adopted, encompassing TrueTouch, CapSense(R), and TrackPad
solutions. The company's unmatched IP portfolio includes true,
single-layer sensor solutions with Cypress's Single-Layer Independent
Multi-touch (SLIM(R)) sensor for dramatically reduced touchscreen
About TrueTouch
 Cypress's TrueTouch technology provides the
industry's best noise immunity, highest SNR, best waterproofing,
fastest refresh rates, lowest power consumption, and world's best
accuracy and linearity. The flexible TrueTouch solution allows
customers to rapidly develop leading-edge solutions without having to
buy turnkey modules. They have a choice of using touch sensors (glass
or film) and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying
thickness. The patented capacitive sensing technology of TrueTouch
devices offers robust noise immunity that enables flawless operation
in noisy RF and LCD environments. Additional TrueTouch information is
available at touch.cypress.com.  
Learn More About Cypress  

--  Join the Cypress Developer Community.
--  Follow @CypressSemi on Twitter.
--  Visit us on LinkedIn.
--  View Cypress videos on our Video Library or YouTube.

About nubia
 nubia is premium brand of ZTE smartphone. It was launched
in October 2012. nubia brand is independently managed and
differentiated by a separate team from the ZTE brand. It mainly
focuses on high-end open markets, with development around the world.
nubia is favored by consumers through differentiation on concept,
design, price, advertisement and service.  
About Cypress
 Cypress delivers high-performance, mixed-signal,
programmable solutions that provide customers with rapid
time-to-market and exceptional system value. Cypress offerings
include the flagship PSoC(R) 1, PSoC 3, PSoC 4 and PSoC 5LP
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which
enhance connectivity and performance in a wide range of consumer and
industrial products. Cypress is also the world leader in SRAM and
nonvolatile RAM memories. Cypress serves numerous major markets,
including consumer, mobile handsets, computation, data
communications, automotive, industrial and military. Cypress trades
on the NASDAQ Global Select Market under the ticker symbol CY. Visit
Cypress online at www.cypress.com. 
Cypress, the Cypress logo, TrueTouch, SLIM, PSoC, and CapSense are
registered trademarks and DualSense is a trademark of Cypress
Semiconductor Corp. All other trademarks are property of their
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2526393 
Samer Bahou
Cypress PR
(408) 232-4552
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