Expway’s Middleware to Be Featured in Intel’s LTE Broadcast Demonstration
Powerful new technology on display at Mobile World Congress
Mobile World Congress 2014
BARCELONA, Spain -- February 24, 2014
Expway, the world's leading software vendor focused on mobile broadcast,
announced the first public demonstration on Intel platforms at LTE Broadcast,
a 3GPP standard also known as eMBMS. End-users benefit by having new choices
available to them and operators benefit from new revenue opportunities whilst
dramatically reducing their cost-to-scale delivery of content to multitudes of
end-users. This demonstration of Expway's eMBMS middleware runs on Intel's LTE
platform with the Intel XMM 7160 modem and takes place during Mobile World
Congress in Barcelona, Spain, on February 24-27, 2014.
The integrated eMBMS solution allows carriers to lower their cost-per-bit by
offloading up to 20 percent of mobile video traffic and other large files
without requiring new infrastructure. It is tailor-made for situations where
multiple subscribers are accessing the same content simultaneously, without
clogging the network, even as the number of receiving devices increases
“By 2017, 70% of all mobile traffic will be video content. Therefore, video
broadcast and multicast will be an essential service in LTE carriers’ future
offering,” said Stefan Butz, General Manager Marketing and Product Planning of
Intel Corporation. “Through our integration with Expway, our device customers
will be able to offer the robust functionality of eMBMS to their carrier
customers, widening the suite of services they can offer to their
Expway’s eMBMS Device Middleware controls the eMBMS LTE modem and receives
and decodes the eMBMS streams. It stores or displays the received content
through a separate Video Player. In contrast to traditional unicast
broadcasting systems, LTE eMBMS is designed to work better as the popularity
of the delivered online content grows.
The eMBMS demonstration will take place at the Mobile World Congress, at the
Intel booth number 3D30 in Hall 3. Expway representatives will also be onsite
(Hall 5, Stand B 71). For more information, contact Expway at
EXPWAY is the world leader in Mobile Broadcast and Multicast Solutions.
Telecom operators such as NTT DoCoMo, broadcasters such as NBC Universal, and
ODMs such as Samsung use them. Expway solution will power more than 100
million devices in the next five years. Expway has an international presence
with sales offices in the US, Japan and South Korea.
Ulla Saari, Tel: +33-6-11-36-05-31
VP Sales & Communications
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