Citrix Powers Data Monetization for Mobile Operators

  Citrix Powers Data Monetization for Mobile Operators

             Introduces ByteMobile Insight for Big Data Analytics

Mobile World Congress 2014

Business Wire

BARCELONA, Spain -- February 24, 2014

Citrix today announced ByteMobile Insight, a big data analytics solution
designed to provide immediate, actionable intelligence for mobile operator
monetization, marketing and customer care organizations. By providing
operators with a comprehensive view of mobile data usage, the new solution
enables them to create new revenue streams, improve marketing effectiveness
and increase subscriber loyalty. ByteMobile Insight is available for immediate

Built on a carrier-grade analytics platform, ByteMobile Insight is a
purpose-built solution encompassing data acquisition, processing and business
intelligence. It collects and enriches usage, location and customer
relationship management (CRM) data from a wide variety of sources, including
ByteMobile platforms deployed in the mobile core network. Actionable
intelligence is delivered to any operator organization via a sophisticated,
interactive user interface as ready-to-use reports or via API or file
extracts. The solution is designed to operate on a stand-alone basis or
integrated with other big data architecture elements.

“Citrix is addressing a gap in the market for an analytics solution that can
be quickly deployed to collect and correlate usage data from multiple sources
and translate that into ready-to-use, well visualized, a la carte insights for
any non-technical stakeholder in the organization to use,” said Ari Banerjee,
senior analyst, Heavy Reading. “By optionally combining ByteMobile Insight
with the ByteMobile Adaptive Traffic Management system as a network source,
Citrix is able to both accelerate time-to-insight and enrich the data with
comprehensive user experience metrics, making that data more valuable in the

Supercharging data monetization

ByteMobile Insight enables operators to create all-new revenue streams by
monetizing usage and location data with third parties.

  *Publishers and brands can track performance versus competitors,
    benchmarking their mobile presence by device, location and demographic.
  *Device manufacturers can access device-specific usage and experience data
    to address performance and usability issues.
  *Advertisers can precisely measure the effectiveness of mobile campaigns.

Giving marketers the tools they need to move the needle

Marketers can access a 360 degree view of data and location usage across the
mobile network, gaining actionable intelligence derived from network usage and
CRM data.

  *An intuitive user interface and tens of thousands of report templates
    provide immediate, on-target metrics to share with advertising, product,
    pricing and device teams.
  *Fine-grained segmentation capabilities and pricing models help improve
    service uptake and develop new offers.
  *Pre-defined scorecard reports provide quick snapshots of the week’s
    gainers and losers in app usage, web traffic, promotions and more.

Fueling customer care excellence

Customer care representatives – and subscribers themselves – gain insight into
how subscribers use their data, enabling them to better manage the customer
experience, promote loyalty and reduce call volume and duration.

  *Customer care representatives can more effectively assist customers
    experiencing bill shock due to a poor understanding of data usage.
  *Operators can provide data usage information directly to customers,
    empowering them to manage their own plans and usage.
  *Operators can identify applications that might cause a poor experience,
    enabling customer care teams to proactively address issues before a
    subscriber calls.

“More than 140 operators around the world have deployed ByteMobile web and
video optimization solutions to improve subscriber quality of experience
(QoE), increasing data consumption and subscriber loyalty in the process,”
said Chris Koopmans, vice president and general manager, Service Provider
Platforms at Citrix. “With ByteMobile Insight, we’re taking the logical next
step, which is to enable operators to further enhance the customer experience
and more directly increase revenues, by leveraging their own usage data,
including the user experience insight we enable through our other products.”

Citrix will present ByteMobile Insight at Mobile World Congress taking place
at the Fira Gran Via in Barcelona, February 24-27 at the company’s booth in
hall 5, stand 5A21.

About Citrix

Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud
infrastructure to enable new ways for people to work better. Citrix solutions
help IT and service providers to build, manage and secure, virtual and mobile
workspaces that seamlessly deliver apps, desktops, data and services to
anyone, on any device, over any network or cloud. This year Citrix is
celebrating 25 years of innovation, making IT simpler and people more
productive with mobile workstyles. With annual revenue in 2013 of $2.9
billion, Citrix solutions are in use at more than 330,000 organizations and by
over 100 million people globally. Learn more at

For Citrix Investors

This release contains forward-looking statements which are made pursuant to
the safe harbor provisions of Section 27A of the Securities Act of 1933 and of
Section 21E of the Securities Exchange Act of 1934. The forward-looking
statements in this release do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause actual results
to differ materially, including risks associated with the impact of the global
economy and uncertainty in the IT spending environment, including in revenue
growth and recognition of revenue, products and services, their development
and distribution, product demand and pipeline, economic and competitive
factors, including risks associated with international growth and IT
consolidation, as well as other risks detailed in the Company's filings with
the Securities and Exchange Commission. Citrix assumes no obligation to update
any forward-looking information contained in this press release or with
respect to the announcements described herein.

Citrix® and ByteMobile® are trademarks, service marks and/or registered
trademarks of Citrix Systems, Inc. in the United States and other countries.
All other trademarks, service marks and product names used herein are the
property of their respective owners.


Stacey Keegan 408-567-4079
Twitter: @ByteMobile @CitrixPR
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