IBM Invests $1B to Deliver Unique Platform-as-a-Service Capabilities to Connect Enterprise Data and Applications to the Cloud

   IBM Invests $1B to Deliver Unique Platform-as-a-Service Capabilities to
            Connect Enterprise Data and Applications to the Cloud

Delivers Enterprise Software Capabilities - Integration, Security, Analytics,
Commerce to Accelerate New Era of Hybrid Clouds

PR Newswire

ARMONK, N.Y. and LAS VEGAS, Feb. 24, 2014

ARMONK, N.Y. and LAS VEGAS, Feb. 24, 2014 /PRNewswire/ --IBM (NYSE: IBM)
today announced a unique new development environment and
capabilities-as-a-service to help clients and developers speed the adoption of
"hybrid" clouds, which have the potential to usher in a new era of innovation
across the enterprise. As part of its initiative, IBM has invested more than
$1 billion for software cloud development and is launching new capabilities
running on SoftLayer.

IBM Invests $1B to Deliver Unique Platform-as-a-service Capabilities

With today's news, IBM is addressing three fundamental issues to help speed
the adoption of hybrid clouds.

  1) Enabling enterprise developers for the cloud: According to Evans Data,
  there are more than 18 million software developers worldwide yet less than
  25 percent are developing for the cloud today [1]. As the industry moves to
  the cloud era, millions of developers are looking to access tools and
  services that will enable them to leverage this fast-emerging opportunity.

  2) Integrating across enterprise environments:  Enterprises are looking to
  innovate and drive significant value in a new era of hybrid clouds, which
  link systems of engagement -- built on mobile and social technologies and
  where consumers are engaging with organizations -- with systems of record
  where data and transactions are processed.

  3) An open ecosystem and platform for development that accelerates
  innovation and fosters growth: Developers are looking for a dynamic
  application development environment to support the cloud era. A new
  development platform should be open and flexible and make it easier for
  corporate developers and independent companies alike to create applications
  and connect them to existing computing systems.

In response to these market dynamics, today IBM is announcing three new sets
of cloud capabilities:

  1) IBM is opening its extensive enterprise software portfolio to the
  cloud and launching an open beta codenamed BlueMix™, a new
  platform-as-service (PaaS) that combines the strength of IBM software,
  third-party and open technologies. BlueMix provides DevOps in the cloud --
  an open, integrated development experience that scales. DevOps services help
  developers, independent firms and enterprise teams get started to build
  enterprise applications more quickly and effectively. DevOps services enable
  developers to focus on continuously delivering new functions by learning
  from their users. Today, IBM also announced a definitive agreement to
  acquire Boston, MA-based Cloudant, Inc., a privately held
  database-as-a-service (DBaaS) provider that enables developers to easily and
  quickly create next generation mobile and web apps. Cloudant will extend
  IBM's Big Data and Analytics, Cloud Computing and Mobile offerings and
  become an essential component of BlueMix.

  2) IBM is bringing its middleware portfolio, such as WebSphere, to
  SoftLayer through pre-defined software "patterns" to easily extend existing
  applications to the cloud. With more than 200 application and middleware
  patterns available from IBM and IBM Business Partners, the IBM Software
  Patterns are differentiated in that they enable application portability
  across a hybrid cloud environment, providing the flexibility to deploy
  applications and middleware on-premise or off-premise, simplifying hybrid IT

  3) IBM continues to invest in and expand the  services running on
  SoftLayer,  including DevOps to  provide essential capabilities to plan,
  develop, test, deploy and monitor applications, and systems management as a
  service, extending  its industry leading solutions to the Cloud. And IBM
  today announced that it is integrating its Power Systems into its SoftLayer
  cloud infrastructure to deliver a level and breadth of infrastructure
  services beyond what has traditionally been available over the cloud.

"IBM is ushering in a bold new era of innovation by partnering with developers
in an open environment to accelerate the emerging world of hybrid cloud
computing," said Robert LeBlanc, IBM Senior Vice President, Software and Cloud
Solutions. "We are combining the strength of our developer ecosystem with the
depth of subject matter expertise in domains such as mobile, Big Data and
DevOps, to build a scalable model that easily spans from a single developer to
global teams. Today's announcement is another significant move in extending
true cloud integration -- not just to existing data and transaction services
but to a new class of emerging applications."

IBM Launches Open Beta of Codename: BlueMix, Redefining Cloud Development
This new application development environment delivers the speed and
flexibility of a platform-as-a-service (PaaS) to allow developers to more
quickly compose and build enterprise-grade applications for the cloud era by
providing access to IBM's vast software portfolio as composable services.

This PaaS/services combination, built on open standards and taking advantage
of Cloud Foundry, enables developers to avoid vendor lock-in while leveraging
their existing application development assets and skills, which is essential
for building hybrid clouds. IBM is providing developers an open, flexible
cloud environment connecting the enterprise and born-on-the-web developers
using their choice of tools, whether IBM, third-party, or open technologies,
in a scalable environment.

Building on more than 20 years of commitment and leadership in driving open
standards, IBM also announced it will serve as a founding member of the Cloud
Foundry Foundation. The goal of this foundation is to create and develop open
source platform-as-a-service ecosystems.

As part of BlueMix, IBM is building a lineup of developer services focused on
mobile, web apps, integration, DevOps and data management. In addition, IBM is
continuing to make available to developers its suites of business applications
(SaaS) as composable API-based services, such as Watson, commerce, security,
analytics, marketing and others. As an example, using BlueMix, developers can
leverage middleware services to build a new sales app that can provide retail
associates with access to inventory management information from systems of
record at the time of customer engagement. 

BlueMix DevOps services provide an integrated experience to help developers
accelerate time to market and improve quality. DevOps includes services to
store and manage code (using the popular Git repository), a built-in Web
integrated development environment (IDE), and Eclipse and Visual Studio
integrations to let developers use whichever environment they prefer. DevOps
Services enable agile planning and tracking to share work and collaborate
across team members, as well as application deployment automation to
streamline the delivery of new function, mobile quality, and performance
monitoring to help learn and iterate more quickly. By integrating across the
software delivery lifecycle, DevOps services help developers move faster from
an idea to an application that meets users' needs.

In the automotive industry connected vehicles will rely on a strong IT
structure and the cloud has become increasingly important in this area. The
international automotive supplier Continental is using the BlueMix platform to
offer cloud-based connected solutions that will pave the way for Automated

"The investment in IBM BlueMix addresses a much needed gap for Continental
that allows us to move more quickly through the cloud in the development of
our connected solutions. The automobile industry is following the same
trajectory as other devices becoming connected and we see great opportunity
for exciting connected features that will transform the future of mobility
using the BlueMix platform to create value for motorists and make driving
safer, more comfortable and efficient," said Brian Droessler, Vice President,
Software and Connected Solutions, Continental Automotive Systems.

IBM Brings Its Middleware to SoftLayer with IBM Software Patterns
IBM is bringing its extensive middleware portfolio to SoftLayer with IBM
Software Patterns. Organizations can maximize existing application investments
using these pre-defined patterns that are created to capture the many steps
for deploying and managing an application.

IBM Software Patterns are portable between on-premise and off-premise
environments, providing the flexibility to deploy applications and middleware
to meet dynamic business requirements. Available through the PureApplication
Service on SoftLayer beta, IBM Software Patterns open up new possibilities to
simplify common IT processes such as DevOps. IT teams can quickly create
off-premise environments in the cloud to complete tasks such as application
testing and quality assurance, then transfer the applications back to an
on-premise production environment. Additionally developers can create their
own patterns – writing them once and deploying them on-premise or off-premise
– using IBM tools and services, or select from more than 200 Software Patterns
provided by IBM and IBM Business Partners ranging from traditional ERP/CRM and
Business Intelligence to Web and mobile applications.

For example, independent software vendor (ISV) ExigenInsurance Solutionshas
created an application pattern for its insurance industry solution using the
IBM Web Application middleware pattern. With the PureApplication Service on
SoftLayer, Exigen can now address new market segments offering clients the
option to develop and run Exigencore systemsacross a hybrid cloud
environment making it easier for clients to optimize total costs.

Additional Services Running on SoftLayer
IBM is making SoftLayer the foundation of its cloud portfolio. Building on
the company's recent $1.2 billion investment to expand SoftLayer's global
footprint with new data centers worldwide, IBM is announcing additional new
cloud services on SoftLayer.

  oIBM Systems Management as a Service – IBM is addressing the critical needs
    of IT operations by extending its industry leading service management
    solutions to the Cloud. Built on decades of experience in managing some of
    the most scalable IT systems in the world, IBM is introducing a
    comprehensive set of IT management solutions. With just a few clicks, IT
    practitioners can try and buy systems management as-a-service solutions
    providing instant insights and value. With these new solutions, IBM
    provides IT practitioners with the ability to optimize how they manage
    mixed workloads -- both cloud and on-prem -- along with connected devices
    and business applications across any given organization. The new offerings
    are available both as-a-service hosted on IBM SoftLayer and as on-premise
    installed software, providing clients with deployment and management
    choice and flexibility.
  oPower on SoftLayer – Beginning next quarter and continuing over time,
    SoftLayer's first service built on Power Systems will be IBM Watson
    solutions, followed by additional offerings leveraging Power Systems'
    advantages of optimization for data and analytics performance. The
    preliminary set of planned offerings includes:

       oWatson solutions -- includes Watson Discovery Advisor, Watson
         Engagement Advisor and The Watson Development Cloud, a platform as a
         service that contains the technology, tools, SDKs and APIs that
         enable third parties to design, develop and deploy cognitive
       oSoftware as a Service -- includes a wide range of data services
         optimized on Power Systems including IBM DB2 BLU and IBM Cognos
         analytics solutions.
       oInfrastructure as a Service -- bare metal Power Systems will be
         offered to clients as an on-demand infrastructure platform.

  oIBM Platform Computing Cloud Service on SoftLayer – IBM also announced
    Platform LSF and Platform Symphony software delivered as a service for
    technical computing and analytics workloads  running on SoftLayer.

About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with 40,000 industry
experts around cloud engagements. Today, IBM has 100+ cloud SaaS solutions,
thousands of experts with deep industry knowledge helping clients transform
and a network of 40 data centers worldwide. Since 2007, IBM has invested more
than $7 billion in 16 acquisitions to accelerate its cloud initiatives and
build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on
driving innovation. In fact, IBM for the 21st consecutive year topped the
annual list of US patent leaders. IBM processes more the 5.5M client
transactions daily through IBM's public cloud. For more information about
cloud offerings from IBM, visit Follow us on Twitter
at @IBMcloud and on our blog at Join the
conversation #ibmcloud. To learn more about today's news please read Smarter
Planet blog.

[1] Source: Evans Data Developer Population and Demographics Study, 2013.

Media Contact:
Mike Azzi
IBM Communications

IBM Corporation logo.


Press spacebar to pause and continue. Press esc to stop.