ReachLocal Releases LigerMobile, an Open Source Framework for Development of Cross-Platform Mobile Applications

  ReachLocal Releases LigerMobile, an Open Source Framework for Development of
  Cross-Platform Mobile Applications

Created by ReachLocal to Power its ReachEdge Mobile Application, Now Available
                           to Development Community

SXSW 2014

Business Wire

WOODLAND HILLS, Calif. -- February 24, 2014

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing
for small-to-medium sized businesses (SMBs), today announced the availability
of LigerMobile, an open source framework that sets a new standard for
application development of cross-platform hybrid mobile applications –
programs that can run on both Android and iOS platforms.

ReachLocal initially developed LigerMobile as a means to power its ReachEdge
mobile application for Android and iOS. The company is now releasing and
distributing the framework as open source code, inviting the development
community to create other hybrid cross-platform apps. LigerMobile raises the
bar for the user interface experience in hybrid applications by performing
page-to-page transitions as native animations, an approach that enhances
responsiveness and provides a native application look and feel.

“Our ability to develop code that delivers the best user experience possible
for our ReachEdge Android and iOS mobile users is evidence of ReachLocal’s
technical leadership,” said Kris Barton, chief product officer at ReachLocal.
“We want to share that code with the development community to inspire them to
create their own cross-platform applications and help us improve the code.”

ReachLocal's LigerMobile framework enables rapid development of cross-platform
mobile applications by sharing business logic across Android and iOS native
applications with all the benefits of appearance, device accessibility, and
navigation elements. LigerMobile further differentiates itself by reducing the
time to market by focusing on an interoperable codebase.

“LigerMobile is a novel approach to building hybrid mobile apps, and it lowers
the barriers of entry for web developers to produce and release high quality
products, regardless of operating system,” said Michael Lee, head of
engineering at ReachLocal.“While it significantly increases the feel of
HTML5/JS code in the mobile application landscape, LigerMobile also allows
developers to include native screens in applications.”

ReachLocal will discuss LigerMobile, its development and potential uses in the
SXSW workshop, “Speaking of Mobile, Go JS, Go Native, or Both.” For more
information about the workshop, visit
http://schedule.sxsw.com/2014/events/event_IAP25092.

For more information on the LigerMobile framework visit
https://github.com/reachlocal/liger.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and lead
conversion to booking and buying. Our global distribution network includes
local Internet marketing consultants and service professionals, along with
select third-party agencies and resellers throughout Canada, Australia,
Austria, Belgium, Brazil, Czech Republic, Germany, Japan, the Netherlands, New
Zealand, Poland, Russia, Singapore, Slovakia, the United Kingdom, and the
United States. ReachLocal is headquartered in Woodland Hills, Calif.

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Contact:

Media Contact:
ReachLocal, Inc.
Dana M. Harris
Vice President, Communications
818-936-9904
dana.harris@reachlocal.com
or
Investor Relations:
The Blueshirt Group
Alex Wellins
818-575-6840
alex@blueshirtgroup.com
 
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