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Haus™ Personal Vaporizer Now at Walmart Stores in Oklahoma



  Haus™ Personal Vaporizer Now at Walmart Stores in Oklahoma

   No. 1 E-Cig Brand at World’s Largest Retailer Begins U.S. Rollout of its
                 Personal Vaporizer in the Sooner State     

Business Wire

CHARLOTTE, N.C. -- February 24, 2014

The  Haus™ Personal Vaporizer by Mistic^®, maker of high quality, value-priced
electronic cigarettes and vapor products, is now selling at more than 75
Walmart stores throughout Oklahoma.

Mistic announced last month that its Haus™ Personal Vaporizer will be
available countrywide this spring, reaching 15,000 locations across multiple
national retail chains, including Walmart, Circle K, The Pantry, H-E-B,
Winn-Dixie and Bi-Lo.

“We have received lots of positive feedback from our customers asking us when
and where they can purchase a Haus Personal Vaporizer,” said John Wiesehan
Jr., CEO at Mistic. “Demand for tank-like systems like Haus continues to grow
among retailers and consumers and we are thrilled that our personal vaporizer
is now selling at Walmart stores in Oklahoma.”

Click here or visit http://bit.ly/WiesehanTalksHaus  to view a video of John
Wiesehan Jr. discussing the rollout of the Haus™ Personal Vaporizer by Mistic.

Retailing for $19.97 at Walmart, the Haus Personal Vaporizer will be sold as a
complete starter system, offering current adult smokers even more choices to
switch to a unique alternative that minimizes many of the negative effects of
traditional tobacco. Five distinct blends will be available to use with Haus,
retailing at $6.97 at Walmart for a 10mL tamper- and child-proof, slow-drip
bottle.

The introduction of the Haus Personal Vaporizer comes at a time when Mistic
has become the best-selling brand of e-cigarettes at Walmart, based in part on
data reported by Nielsen’s Brand Rank Report for the 13 weeks ending Nov. 23,
2013.

“We are one of the first brands to rollout a personal vaporizer at the
national retail level,” said Wiesehan. “Our leadership position at Walmart and
reputation for quality, taste and value enables us to successfully extend the
Haus brand across mass merchandise, convenience, dollar store and grocery
retail channels.”

About Mistic

Mistic^® electronic cigarettes is a conscious-minded brand of high-quality
vapor products, primarily sold through brick-and-mortar retail channels under
the direction of its parent company, Ballantyne Brands. The company’s
rechargeable and non-rechargeable e-cigarettes are sold in approximately
40,000 retail outlets across the U.S., including Walmart, Rite Aid Drug
Stores, Kangaroo Express, Circle K, Winn Dixie/Bi-Lo and Food Lion, expanding
to 80,000 stores with the introduction of its Haus™ Personal Vaporizer. Mistic
continually works to provide customers with a more enjoyable alternative
smoking experience at a price below its competitors and much less than that of
traditional cigarettes. As the best-selling brand of e-cigarettes at Walmart,
Mistic continues to be a leader within the e-cig category, ranking No. 2 in
unit sales and No. 3 in dollar sales in XAOC channels, according to Nielsen
C-Track Database and Wells Fargo Securities for the 2013 year ended September
28.

For more information on the company, visit www.misticecigs.com, follow on
Twitter @MisticEcig, watch on YouTube, or like on Facebook at
MisticElectronicCigarettes.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140224005349/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50809741&lang=en

Contact:

PondelWilkinson
George Medici
gmedici@pondel.com
Ron Neal
rneal@pondel.com
(310) 279-5980
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