Hotel Indigo® Invites Travelers To Go Off The Beaten Path
New Interactive Touchscreen Displays Provide Another Way For Guests to Explore
ATLANTA, Feb. 24, 2014
ATLANTA, Feb. 24, 2014 /PRNewswire/ --For travelers who have a passion for
discovery, getting recommendations from a hotel for things to do off the
beaten path can be a challenge. Hotel Indigo®, the brand that connects guests
and the neighborhood, is the perfect fit for these explorers, who are
typically not interested in the museum mentioned in every guidebook or the
hottest exclusive restaurant. Instead, they want a meaningful connection with
the neighborhood they're visiting and the people who live there, which no
other brand but Hotel Indigo provides.
The Hotel Indigo brand has turned the idea of the traditional concierge role
into a full-scale experience throughout each hotel, and it starts with the
team members, many of whom are locals themselves. Everyone who works at a
Hotel Indigo hotel, from a bartender to a room attendant, can recommend hidden
neighborhood gems that won't be found in most guidebooks or recommended by
many, if any, concierges at other hotels.
"Our guests want to experience something unique and different when they
travel. For them, it's not about doing what's trendy or popular. They want to
be with interesting people and make a meaningful connection to the
neighborhood," said Mary Winslow, director, Americas Brand Management, Hotel
Indigo. "Every person who works in a Hotel Indigo hotel is an expert on their
local neighborhood. They learn what intrigues our guests and what they're
passionate about, and they make recommendations based on their personal
knowledge. At our hotels, it's everyone's role to connect guests to the
The newest way that the Hotel Indigo brand is making this connection is
through the Neighborhood Guide, an innovative touchscreen display that
connects guests to each other, the local neighborhood and to Hotel Indigo
locations around the world. The Neighborhood Guide, a proprietary offering
found only at Hotel Indigo hotels, offers guests an overview of each hotel's
unique neighborhood story, a roundup of the local hotel team's favorite
attractions and restaurants and the technology to share what they've
discovered through a fun photo sharing tool linked to Facebook. With 55 Hotel
Indigo properties worldwide, guests can explore and discover the brand's
global community through an interactive map, prompting some to plan future
travel as they discover new hotels and locales around the world.
Piloted in eight test markets in 2012, including Atlanta, San Diego and
Chicago, the Neighborhood Guide was immediately well-received by guests,
generating more than a quarter of a million guest interactions and the sharing
of more than 12,000 pictures.
"The Neighborhood Guide serves as a visual way for our hotel team to engage
with guests and to bring ourneighborhood storyto life in a way that inspires
curious travelers to get out and explore," said Barbara Kulwiec, general
manager at the Hotel Indigo Asheville hotel in North Carolina. "People can't
get enough of the platform's photo feature. Some even include their pets in
the pictures! It's wonderful to see how excited guests are about the
Neighborhood Guide, and it gives our lobby space a fun, social element."
The Neighborhood Guide information is also available on the Hotel Indigo
mobile website, enabling travelers to explore any Hotel Indigo neighborhood
they're visiting, even if they don't step foot in a hotel.
"You don't have to be a guest in one of our hotels to discover our
neighborhoods," added Winslow. "Anyone can access our recommendations directly
from the palm of their hand."
The Neighborhood Guides are now available in all Hotel Indigo properties
across the Americas**, and will eventually be in all Hotel Indigo properties
Click here for a demo video of the Neighborhood Guide.
**The Neighborhood Guide will roll out to hotels in Latin America and Mexico
in spring 2014.
About Hotel Indigo^®
The Hotel Indigo® brand is a global boutique hotel brand that delivers a
refreshing and inviting guest experience that is truly reflective of the local
community. From the locally-inspired murals to the renewal program where the
music, scent, and menu items change throughout the year, each Hotel Indigo
hotel delivers a vibrant, engaging and genuine boutique experience that gives
guests the confidence to step out and explore the local neighborhood. Each
Hotel Indigo property is unique and designed to reflect the local culture,
character and geography of the surrounding area while brand hallmarks ensure
consistent and reliable service from location to location. No two hotels are
the same. There are 55 Hotel Indigo hotels open around the globe. With a
quality global pipeline of 51 hotels, the Hotel Indigo estate is set to double
in size to 100 properties within the next three to five years.
The Hotel Indigo brand participates in IHG's guest loyalty program, IHG
Rewards^® Club, the industry's first and largest guest loyalty program with
over 76 million members worldwide. Membership is free and guests can enroll at
ihgrewardsclub.com, by downloading the IHG^® app, or by inquiring at any of
IHG's more than 4,600 hotels worldwide. The scale and diversity of the IHG
family of brands means that our hotels can meet our guests' needs whatever the
For more information or to make a reservation, visit
http://www.hotelindigo.com. Find us on Twitter
http://www.twitter.com/hotelindigo or Facebook www.Facebook.com/hotelindigo.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with a broad portfolio of nine hotel brands, including
InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels &
Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge
Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts.
IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty
program with over 77 million members worldwide. The program was relaunched in
July 2013, offering enhanced benefits for members including free internet
across all hotels, globally.
IHG franchises, leases, manages or owns 4,700 hotels and 687,000 guest rooms
in nearly 100 countries and territories. With more than 1,100 hotels in its
development pipeline, IHG expects to recruit around 90,000 people into
additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is
incorporated in Great Britain and registered in England and Wales.
Visitwww.ihg.comfor hotel information and reservations
andwww.ihgrewardsclub.comfor more on IHG Rewards Club. For our latest news,
visit: www.ihg.com/media, www.twitter.com/ihg, www.facebook.com/ihg or
SOURCE Hotel Indigo
Contact: Media, Caroline Huston, Hotel Indigo(R) Brand, 770-604-2495,
firstname.lastname@example.org, or Lindsay Littlejohn, Hill + Knowlton Strategies,
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