NCM Media Networks Bring Trending Movie Topics to the Big Screen in New Weekly Show With Twitter

  NCM Media Networks Bring Trending Movie Topics to the Big Screen in New
  Weekly Show With Twitter

Branded Entertainment Series Will Feature Top-Trending Twitter and Vine Movie
              Content in NCM’s FirstLook and Via Twitter Amplify

Business Wire

NEW YORK -- February 24, 2014

NCM Media Networks, the largest national cinema network in the U.S.,is
partneringwith Twitter Amplify to develop a newbranded entertainment series
that will bring the most exciting movie conversations, Tweets and Vines to the
big screen.

Powered by Twitter, the new one-minute weekly show will feature quick moving
segments, taking a fun look at the top trending movie and entertainment
content on Twitter and Vine. Going beyond the typical red carpet and gossip
coverage, the series will be the first interactive on-screen program that
invites moviegoers to join the conversation and help shape the content of the
show. Through hashtags, fans will be able to share their thoughts on movies
and may even see their own Tweets and Vines up on the silver screen alongside
some of the biggest names in Hollywood.

Expected to launch in mid-2014, the show will be seen in movie theaters
nationwide in NCM’s FirstLook pre-show program, and distributed via NCM
Digital and through Twitter’s Amplify program, the social broadcast network
service’s innovative video promotion tool.

NCM is Twitter Amplify’s current exclusive cinema partner, and both industry
leaders are planning to engage brands in discussions around integration and
sponsorship of the series.

“We’re looking for an innovative brand that wants to become part of the movie
experience in a valuable way by joining in, and even leading, the social media
conversation,” said Cliff Marks, president of sales and marketing with NCM
Media Networks. “Twitter has become an amazing barometer of movie trends, and
this new show will take theater audiences beyond the red-carpet for an
original look inside the world of movies.”

“We are always looking for new ways to bring great and useful content to users
with our partners," said Glenn Brown, senior director of Twitter Amplify.
"Movie audiences are naturally social, and this partnership allows Twitter to
work together with NCM Media Networks to help brands reach moviegoers in a
unique and creative fashion.”

About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated
media company reaching U.S. consumers in movie theaters, online and through
mobile technology. NCM presents cinema advertising across the nation's largest
digital in-theater network, comprised of theaters owned by AMC Entertainment
Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment
Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater
advertising network covers 187 Designated Market Areas® (49 of the top 50) and
includes over 19,800 screens (approximately 19,000 digital). During 2013,
approximately 710 million patrons (on an annualized basis) attended movies
shown in theaters in which NCM currently has exclusive cinema advertising
agreements in place. NCM Digital offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 39
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the
managing member of National CineMedia LLC. For more information, visit or follow @NCMNews. (NCMI-A)

About Twitter

Twitter (NYSE: TWTR) is a global platform for public self-expression and
conversation in real time. By developing a fundamentally new way for people to
create, distribute and discover content, we have democratized content creation
and distribution, enabling any voice to echo around the world instantly and
unfiltered. The service can be accessed at, via Twitter mobile
applications for a variety of devices, and by text message. Available in more
than 35 languages, Twitter has more than 241 million monthly active users. For
more information, visit or follow @twitter.


NCM Media Networks
Amy Jane Finnerty, 212-931-8117
Will Stickney, 646-573-4532
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