RealPage Enters Global Vacation Rental Market

  RealPage Enters Global Vacation Rental Market

      Acquires Bookt, Provider of InstaManager Vacation Rental Solutions

Business Wire

CARROLLTON, Texas -- February 24, 2014

RealPage, Inc. (NASDAQ:RP), a leading provider of on-demand property
management software, announces it has acquired the assets of Bookt LLC, a
global provider of the popular vacation rental booking engine InstaManager®.
InstaManager helps professional vacation rental managers increase both the
number of properties managed and the days per year utilized, resulting in
revenue growth without adding staff. InstaManager offers marketing websites,
online pricing and availability, online booking, automated reservations,
payment processing and insurance sales. RealPage plans to enhance
InstaManager’s current features and deliver more value by adding additional
capabilities, including screening, contact center and more robust accounting
services.

“We are eager to take the knowledge we’ve gained through our single-family
solution and apply it to the vacation rental industry,” said Steve Winn,
Chairman and CEO of RealPage. “We believe there are approximately 6 million
vacation rental units in the world—2 million in North America, 2 million in
Europe and much of the rest in rapidly growing emerging markets like Brazil
and Southeast Asia. Based on InstaManager data, professionally managed
vacation rentals typically lease up to 16 times per year compared to one lease
for a long-term single family rental, thus increasing the potential revenue
per unit (RPU) RealPage generates from its products and services offered to
this industry.”

InstaManager helps property managers be more efficient and effective—all from
a desktop, tablet or smartphone-enabled device. In addition to the full suite
of property management software, InstaManager provides a richer experience for
the consumer and enables professional managers of vacation properties to
manage more inventory with the same number of staff.

“We are delighted to be able to exploit the larger technology and marketing
capabilities offered by RealPage,” said Rod Käll, CEO of Bookt. “We are proud
of how our product helps vacation rental managers become more efficient, more
productive and in some cases, quadruple their revenue. We look forward to
leveraging our strong momentum and believe this acquisition will enable us to
accelerate our revenue growth even more with RealPage’s backing.”

The Bookt team will remain at their headquarters in Hollywood, Fla.

About InstaManager

InstaManager is a leader in cloud-based services for the lodging industry. Its
short-term rental managers compete in 85+ countries on six continents with
millions of vacation rental nights booked via its vacation rental
software.Its cloud-based platform directly drives revenue, manages resources,
and provides business control for successful lodging companies worldwide. For
more information please visit www.instamanager.com.

About RealPage, Inc.

Located in Carrollton, Texas, a suburb of Dallas, RealPage, Inc. is a leading
provider of comprehensive property management software solutions in the
multifamily, commercial, and single-family and vacation rental housing
industries. RealPage SaaS solutions help property owners increase efficiency,
decrease expenses, enhance the resident experience and generate more revenue.
Utilizing its innovative SaaS platform, RealPage software enables easy system
integration and streamlines online property management. Its on-demand product
line covers the full spectrum of property management solutions, including
accounting, revenue management, marketing solutions, resident services, renter
insurance, utility management, spend management and apartment market research.
For more information, call 1-87-REALPAGE or visit www.realpage.com.

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Contact:

RealPage, Inc.
Investor Relations
Rhett Butler, 972-820-3773
rhett.butler@realpage.com
or
Media Relations
Sarah Marshall, 972-820-3111
sarah.marshall@realpage.com
 
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