Carbonite Selects PAN Communications as Global Agency of Record

  Carbonite Selects PAN Communications as Global Agency of Record

Leading Provider of Backup and Recovery Solutions, Carbonite partners with PAN
     to Focus on Public Relations, Content Development and Digital Media

Business Wire

BOSTON -- February 24, 2014

PAN Communications, a public relations and digital media agency for the
technology, consumer and healthcare industries, was selected by Carbonite
(NASDAQ: CARB), a leading provider of backup and recovery solutions, to serve
as its PR agency of record and to support the company’s shift to the small to
medium sized business (SMB) market and increased focus on the channel.

PAN will leverage Carbonite’s strong foundation in the consumer market to
establish the company as a supporter of SMBs providing essential tools to help
them succeed. PAN will be responsible for creating campaigns that articulate
Carbonite’s roots as a small business, to now meeting the needs of SMBs with
its local/cloud hybrid approach to server backup. The campaigns will also
highlight Carbonite’s strategy to work closely with channel partners,
providing increased support so they can grow their businesses with the best
solutions for their customers.

Carbonite’s comprehensive suite of affordable services keeps small businesses
and home offices running smoothly. Carbonite’s Pro and Server plans back up an
unlimited number of computers, NAS devices, servers and databases at price
points designed to support small business budgets. More than 1.5 million
customers, including 50,000 small businesses, trust their secure,
easy-to-usecloud backup solutions.

“PAN came forward with a lot of creative ideas right from the start, and
proved they know the SMB market. We have found a true partnership here,” said
Pete Lamson, SVP, Sales and Marketing for Carbonite. “SMBs are important to
the local economy, yet face many challenges. PAN understands this and is ready
to share our entrepreneurial spirit.”

“We are thrilled that PAN continues to be recognized as a midsize technology
agency with true global capabilities,” said Philip A. Nardone, Jr., president
& founder of PAN Communications. “Carbonite has an incredible opportunity to
leverage its history with consumers and help SMBs find the right solutions at
a price point that makes sense for their budgets. We look forward to taking
Carbonite to the global marketplace as a leader in backup and recovery.”

About PAN Communications

With an expertise in driving industry-leading visibility and engagement
programs for innovative businesses, PAN Communications is an award-winning
public relations agency that utilizes all media and disciplines to increase
awareness and opportunities to achieve our clients’ business objectives. As an
integrated communications partner to companies that lead their industries or
those that aspire to, PAN leads strategic public relations for consumer,
technology and healthcare brands. For more information visit our website at
www.pancommunications.com, follow us on Twitter (@PANcomm) or call
617.502.4300.

Contact:

PAN Communications
Erin Spencer, 617-502-4378
espencer@pancomm.com
 
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