CenturyLink will enhance customer experience with Ericsson Service Agility

CenturyLink will enhance customer experience with Ericsson Service Agility

  *Ericsson delivers Service Agility based on Service Innovation Framework, a
    catalog-driven OSS/BSS software suite
  *Service Agility will enable CenturyLink to quickly deliver new enterprise
    applications
  *Significant milestone in Ericsson's mission to support operators in
    becoming agile and successfully differentiating themselves in a
    competitive marketplace

STOCKHOLM, Sweden, Feb. 24, 2014 (GLOBE NEWSWIRE) -- CenturyLink, Inc. (NYSE:
CTL) and Ericsson (NASDAQ:ERIC) have signed an agreement for a next-generation
OSS/BSS solution. Through this joint development effort, Ericsson will utilize
its Service Innovation Framework to help enhance the CenturyLink customer
experience, giving enterprise customers more control over their services and
helping reduce service delivery times.

This new solution, which will begin implementation at the end of 2014 and
continue through 2015, will enable CenturyLink to simplify its business
processes through the use of a single platform for delivering next-generation
products such as Global Ethernet, Internet, Virtual Private Network and
Optical Wavelength services to its enterprise customers. As part of this
effort, CenturyLink will implement an open Application Program Interface (API)
structure, allowing quicker delivery of new products and features.

"Ericsson's Service Agility will help support our goals to simplify our
business and better serve our customers by enabling faster product delivery,
enhancing service capabilities and providing back office support for the
software-defined network and virtualized environment we are creating," said
James Feger, CenturyLink Vice President of Network Strategy and Development.
"We recognize the value of Ericsson's thought leadership and innovation and
are excited that our collaboration on this new OSS/BSS solution will provide
our customers with an enhanced service experience."

Ericsson is utilizing its OSS/BSS and Service Enablement portfolio to provide
its customers with a unified, end-to-end framework to support new business
models, enable rapid introduction of new products including M2M and digital
services, and help transition from legacy to consolidated next-generation
systems and business processes.

Global providers must be more agile than ever in addressing changing market
needs. To meet consumer demand, operators need to improve the customer
experience, capture new revenues and drive business efficiencies. Ericsson is
enabling these efforts with a comprehensive, unified OSS and BSS product suite
that combines business, IT and network capabilities.

Per Borgklint, Senior Vice President and Head of Business Unit Support
Solutions, Ericsson, says: "We continue to build upon our wide and deep
portfolio to bring pre-integrated solutions to the market for faster
time-to-market and lower total cost of ownership. CenturyLink is leveraging
these next-generation advancements with the full integration of the former
Telcordia and ConceptWave products into the Ericsson portfolio. With Service
Agility, CenturyLink will be in the next wave of solution owners delivering
the best customer experience in the enterprise space."

During Mobile World Congress 2014 in Barcelona, Spain, Ericsson is showing
world-leading technology and service capabilities and innovations. We believe
that anything that benefits from a connection will be connected, and we lead
the way with solutions that drive the development in mobility, broadband and
the cloud, creating the foundation for eco-systems and transformation across
industries. We are your guide in the Networked Society.

You can find us at MWC in Hall 2, Stand 2S60.

Follow us during the event using @Ericsson and @Networked_Soc and join the
discussion using #MWC14.

Insights from our experts and Networked Society evangelists are also published
on our blog during the event.

NOTES TO EDITORS

About CenturyLink

CenturyLink is the third largest telecommunications company in the United
States and is recognized as a leader in the network services market by
technology industry analyst firms. The company is a global leader in cloud
infrastructure and hosted IT solutions for enterprise customers. CenturyLink
provides data, voice and managed services in local, national and select
international markets through its high-quality advanced fiber optic network
and multiple data centers for businesses and consumers. The company also
offers advanced entertainment services under the CenturyLink® Prism(TM) TV and
DIRECTV brands. Headquartered in Monroe, La., CenturyLink is an S&P 500
company and is included among the Fortune 500 list of America's largest
corporations. For more information, visit www.centurylink.com

Ericsson Mobile World Congress Media Kit

Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press

Ericsson is a world-leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today 40 percent of the world's mobile traffic goes through
Ericsson networks and we support customers' networks servicing more than 2.5
billion subscribers.

We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2013 the company's net sales were SEK 227.4 billion (USD 34.9 billion).
Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock
exchanges.

www.ericsson.com 
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10719 00 00
E-mail: investor.relations@ericsson.com

CenturyLink Corporate Communications
Stephanie Meisse
Phone: 419-755-8433
E-mail: stephanie.n.meisse@centurylink.com

CenturyLink selects Ericsson's Service Agility
http://hugin.info/1061/R/1763977/597956.pdf

HUG#1763977
 
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