Ogilvy & Mather Wins Global Tiffany & Co. Account
NEW YORK, Feb. 24, 2014
NEW YORK, Feb. 24, 2014 /PRNewswire/ -- Ogilvy & Mather Worldwide has been
appointed as the global marketing communications partner to complement the
internal marketing capabilities of luxury retailer, Tiffany & Co., following a
selection process that narrowed down the choices from a number of firms over a
Ogilvy & Mather will providebrand positioning and advertising supportfor
Tiffany & Co. globally with creative and strategic hubs in New York and Paris.
The scope of the assignment will cover print, digital, video and out-of-home.
Lauren Crampsie, global chief marketing officer of Ogilvy & Mather, said,
"Tiffany is one of the most renowned luxury brands in the world. We know this
was an incredibly important decision for them and we are honored to be
selected as their trusted marketing partner."
"We are thrilled to have the privilege of partnering with such an iconic
brand. From a creative point of view, it's exciting to have the opportunity to
develop emotionally inspiring work that provokes desire in the world," said
Chris Garbutt, Chief Creative Officer Ogilvy & Mather Paris and New York.
"Tiffany is the benchmark luxury brand to create this next chapter, and we are
delighted to be part of this adventure!"
When asked what set Ogilvy & Mather apart from the other finalists, Caroline
Naggiar, senior vice president and chief marketing officer for Tiffany & Co.
stated, "We were impressed by Ogilvy's experience in luxury, creative approach
to solving consumer challenges in a new era of brand building and proven
ability to implement integrated campaigns across the globe. We believe they
will be instrumental in further enhancing our global business."
Ark Advisors managed the review process.
About Tiffany & Co.
Tiffany & Co. operates jewelry stores and manufactures products through its
subsidiary corporations. Its principal subsidiary is Tiffany and Company. The
Company operates TIFFANY & CO. retail stores and boutiques in the Americas,
Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct
selling through Internet, catalogue and business gift operations. For
additional information, please visit www.tiffany.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in
the world. It was named both the Cannes Lions Network of the Year and the
EFFIEs World's Most Effective Agency Network for two consecutive years, 2012
and 2013. The company is comprised of industry leading units in the following
disciplines: advertising; public relations and public affairs; branding and
identity; shopper and retail marketing; health care communications; direct,
digital, promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist communications.
O&M services Fortune Global 500 companies as well as local businesses through
its network of more than 500 offices in 126 countries. It is a WPP company
(NASDAQ: WPPGY). For more information, visithttp://www.ogilvy.com/, or follow
Ogilvy on Twitter at@Ogilvyand onFacebook.com/Ogilvy.
SOURCE Ogilvy & Mather
Contact: Rachel Ufer, (212) 880-5280, Rachel.email@example.com
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